Chapter 2 Century Lawsuit

iTunes is simply a program.

I mean, from the outside.

There is a sound source inside the program.

And the user buys it and uses it.

This is Dai.

Most people thought so.

But Steven thought differently.

He was a legendary Apple founder.

However, he was expelled from the company he founded.

Of course, I returned to the company after 11 years.

What a dramatic situation.

The first thing I did in this situation was fear politics.

Reducing the existing Newton PDA production line was a priority. The following reduced all unnecessary research investments.

leaving only 10 research assignments behind.

I could see how notorious he was, just by the rumors of Nadon in the company. If he saw an employee that Jobs didn't know about, he was fired from the company the next day.

I grabbed the belt.

What he saw was music at the heart of this situation. So what we noticed was the illegal sharing tool, Napster. Of course, the service was stopped shortly after being sued by a record label.

But the situation did not end so simply.

It was never simply meant to be. It meant a huge revolution in the digital music industry.

Steven recognized this.

There is a revolution going on in the music industry.

This is for money! ’

He never let this slide.

Through this, I saw the future.

I thought it could be an icon of a new cultural revolution.

In a way, the iPod was just one thing that came out of this big stream.

Think Differently!

This was his idea. In fact, I had to negotiate with five sound rights holders to create these iTunes.

Writers, composers, singers, producers, distributors.

These were the five places.

It couldn't have been easy.

However, he pushed the negotiations of these five rights with a bold propulsion. And what was born was iTunes.

"iPods are just players! ’

This was Steven's idea. It was time for him to returning to the meeting through Philip and rethink his past work and consider his response to President Jo Min-woo of Raincomb in the future.

Sounds like you're about to attend a meeting.

Kuang.

“What kind of dog is that?! ”

Twitch.

The executives at the meeting were furious.

Everyone realized how angry Steven was and how late he was.

Philip didn't know either. He also played a role in the iTunes business in the past.

“I don't know, but I think he was after Raincomb from the start! ”

Quiet.

The silence was restored.

Then everyone realized what President Jo Min-woo of Raincomb was after.

It wasn't just about the money. I was aiming for the most critical and strategic part of Apple that I was working on right now.

The problem was right here.

Refusal of this required immortality from prosecution.

It is not easy to win here.

Steven finally sighed.

“Do we stand a chance in a fight? ”

“It's going to be hard. The Simpsons talk positively, and again, I've looked at a lot of places and found that the results are not good. ”

“Phew, this is frustrating. ”

It was crazy and crazy.

No, I couldn't figure out why the situation had evolved like this.

Jonathan, who was watching, finally stepped in.

“Wouldn't it be better to hand over some of the rights to iTunes and negotiate? ”

Unlike usual, he opened his eyes and shouted.

“That's what you call it?! ”

“Ha, but.......”

“Hey, Jonathan, with all that gross thinking, isn't that what Apple used to look like? Do you have any idea what you're planning with iTunes right now? You're not saying you don't know anything when you're in your place?!! ”

“........ ”

Jonathan was embarrassed during the executive council and shut up.

He felt ashamed and humiliated.

But the atmosphere of the meeting was only cold.

Rather, he was holding himself accountable.

Damn it!

* * *

Steven wasn't the only alternative. He also continued to consult, but there was no way to find a sharp way.

However, I couldn't give in to the opposing Pokémon in this state. I had to start proceedings related to the lawsuit that did not work.

“Okay, we can't just back off. Go ahead and try it. ”

“I understand.”

* * *

Soon after, Cho Min-woo received this information through his legal representative. He is somewhat surprised that he initially thought the opponent would ask for a negotiation.

I've learned a lot about how highly they value iTunes.

‘I hope so? Even in a country like this, too. A few trillion (?) is not important. ’

He knew that Apple's most important weapon was iTunes.

This was the killer content.

and that this iTunes will be used as a centrifuge to get the rest of the product. iTunes was not easily copied due to the involvement of several legal rights holders. Creating software was not the end.

So it doesn't matter if the nominee can't come in.

After all, Apple's spirit was based on this.

A simple hardware company could not win because it was so competitive against the nominee.

The collapse of raincomb mythology had to be seen in this sense.

He knew the future, so he penetrated Apple's management strategy. Therefore, it was necessary to take full advantage of the situation in which Apple violated its rights.

“Senior Yang. ”

“Yes, go ahead. ”

“We can't just ignore what's happening right now. They can't just go easy on us anyway. ”

“But if you fight Apple now in court in the United States, the result is not very good. ”

“Yes!”

“? ”

The meeting attendees, including the Head of Sheep, sounded strange.

However, Cho Min-woo sparkled meaningfully. I had already thought about it a little, but I thought it was more meaningful.

Now I had to spend less money to highlight the Raincomb brand image to the world.

It's going to cost at least 100 billion! ’

This was not something to think about simply.

It was probably a limitation because it had grown in an OEM fashion so far. However, I recently gained some recognition for my next product, but not overseas. Most of them did not know much about Raincomb.

I needed a trigger for this.

“No, it might be better. ”

“Yes?”

“The important thing is that you will receive a limited amount of money if you proceed with this proceeding. I think it's best to apply this as much as possible. ”

“Are you suggesting we use it for noise marketing? ”

“Exactly! ”

Quiet.

At that moment, she had to keep her mouth shut.

Of course, this was not enough.

The other team leader who listened quietly was also crazy about one thing. I didn't know what Jo Min-woo was thinking.

Seeing this atmosphere, Cho Min-woo pulled out his tongue.

‘Because people are so simple, how can they think of living in this cruel world?! ’

“Here we go. Our raincomb is hard to compare to the Apple brand. Apple has had a global mania for decades. But we're a company that's only been here for three years. We still don't know people in the country. Of course, it's the citizens of Seongnam. ”

“Are you telling me to use this lawsuit to get the most out of Apple's image and tell the world about our raincombs? ”

“Exactly. No, we can't do that. The first thing we need to do with this case is to make it look as bad as possible. It would be important to actively inform the media if necessary. ”

“....... ”

The sheep masters and others all kept their mouths shut like honey. No, it was doubtful how I could think like this.

“If something goes wrong.......”

He raises his hand and shuts the mouths of both of you.

“All you have to do is push the opponent in unilaterally and then show off a little grace. We've been copied by a company called Apple, but we forgive you! This is the image, right?”

There was no proactive opposition to this proposal.

No, I didn't say anything against it.

It was just a question of whether it could be released so easily.

Of course, this situation was soon known through the media.

* * *

“Hello, I'm Han Seok Min from KBS News. You've been through a lot lately, haven't you? It won't be easy for everyone now that we're just out of the IMF tunnel. But fortunately, Korea's economy is gradually recovering.

But still, a lot of viewers won't be able to. nothing worked, nothing worked, nothing worked.

So I want to introduce you to the first piece of news today, because in a way it can serve as a softener for these people.

There's probably no one who doesn't know about Apple, a world-class company. ”

This commentary led to a far-fetched story.

how Apple has evolved, how big a company it is. And I couldn't leave Steven's story out of this.

Izzie, who is beside her, opens her mouth slightly.

“The poison seems to be getting longer today. Now, why don't you unravel the viewer's curiosity? ”

“Hahaha, really? Do you want to know if Izzie's anonymous? ”

“Yes, I'm curious as to why the Apple story comes out of nowhere. ”

“Maybe that's what viewers are thinking, too. But this Apple and the U.S. company have a lot of source technology, and they're actually earning a tremendous amount of money only by loyalty to that patent. ”

“That's probably what most viewers know. Then why are you telling me this all of a sudden? ”

“Surprisingly, the Apple was sued. in a Korean corporation. ”

Izzie also opened her eyes wide.

“Yes? Is that true?! ”

But I soon realized one thing.

“Still, don't you know if it's a meaningful lawsuit? ”

“That's what I'm trying to tell you. To date, the number of infringements involving the lawsuit alone is exactly 512. So it makes sense, doesn't it? ”

“! ”

Izzie was also quite shocked by the anchor.

I was surprised that something like this could happen.

But she was curious again.

“Who the hell is that company? ”

“It's raincomb. ”

An introduction to raincomb that started at the same time as the horse.

And now the infringement of the rights in the United States of America has continued to unfold.

Every day, Apple's infringement became public.

And this wasn't the case here at KBS.

Soon after, it was recognized by all Korean media outlets.

* * *

Jane was an anchor for CNN News. She was particularly ambitious and always longed for something special. Strangely, she received a lot of important news because of this personality.

I didn't ignore the news that everyone was reluctant to share.

I have been disciplined several times in the station.

But she didn't care.

I knew that stations were political anyway.

Once I burst it, I could burst it with a short subtitle.

Thus, different stations and journalists were somewhat different from the limitations.

I just put it on the air as it is.

There was even an exaggeration.

It was no coincidence that she received an anonymous email.

It was about Raincomb and Apple's lawsuit.

At first, I thought someone was joking.

The content didn't make sense.

If Apple sued another company, they would have accepted it.

But it couldn't be the opposite.

What's more, Raincomb is a dummy corporation.

What is this place? Is this an African company?

She looks relaxed and checks the contents of the email. Today, I had time to check every item of the lawsuit through the internet.

Soon, however, I tilted my head.

I noticed something strange.

Immediately, I focused my mind and carefully examined each item.

I glared greedily.

I was sure it was something.

I finally read the entire contents of the email I received.

“Tsk, it's a specialty!! ”

Jane realized just then that this lawsuit was no joke. Immediately, I held a meeting that scared me to go to the station.

Of course, the results were very simple.

“If we don't do it, the other stations are going to do it first anyway! ”

It was like this.

Eventually, I broadcast news about this content.

On the 9: 00 news in the golden hour.

This news soon spread across the entire U.S. media.

Once it started to explode, it flowed in an uncontrollable direction.

This, of course, was not unique to the United States.

At the same time that the complaint had already been filed by courts around the world, evidence had also flowed through the media in each country.

Japan's NHK and other European media have begun to focus on this.

with this very stimulating article.

Lion Apple, accused of cats raincomb!

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Ah, the music of the soul is like this all the time.

You just need to keep your head clear.

Then there must be something like that in each round.