Ace of the Dragon Division

United States.

Estee Lauder HQ.

Several Marketing Directors and CEOs sat in the meeting rooms of the headquarters company, as they opened and watched a video about this new Mandala launch.

After watching it, the CEO pressed pause, then placed his hands crossed on the conference table and looked at the two platoons of company backbone department managers.

“What do you want to say?" he asked. I feel a serious threat to our market for new Mandala products. ”

At this point, the director of the business case said, "Mr. President, I don't think it's necessarily as amazing as what you see in the video. First of all, they invite people to personally detect that the process can be post-processed and broadcast, maybe it's not live at all, it's already recorded, maybe it doesn't work so well at all. ”

CEO: “What if it's true? ”

The Director of Enterprise hasn't spoken yet, and the R&D representative said, "If these effects are real, then the blows are fatal for us, but there's no need to worry, maybe they're on high-end routes, so they don't squeeze our markets. ”

CEO: “Do you think we're low-end? Our product pricing is one of the top three in the world's cosmetics industry, and it's already ranked among the top luxury products, Director of Market Planning, so tell me about it. ”

The market director said seriously: "If this is the case for Mandolo's products, first wait for their quotation, and if it is similar to our price, we will probably face a reduction in the price of all product adjustments, otherwise we will be squeezed for the new Mandolo products. ”

"I think it's superfluous to worry right now," said the R&D department. "First of all, Mandolo hasn't come out yet. I don't know how it works yet. Even if it works really well, their product positioning doesn't necessarily give us a little space. We also have whitening creams, moisturizers and other popular products that don't conflict with them. ”

CEO: “But there's still going to be a stock market shock, right? ”

Everyone nodded: “That's for sure, but the impact is not expected to be too great. Let's wait until Mandala produces or sets a price for this new product. ”

At the same time.

Lancôme headquarters, France.

At that time, all the company's executives were in a meeting, and a market director rushed into the conference room and gasped, "Chief Executive, check out the Mandala press conference video. ”

“What's the matter? Where's the basic manners of human beings? ”

“Let's take a look at the video before we say that the new product released by Mandala Studios is skin care cosmetics! The only little black bottle that focuses on ‘gene cells' with us could be a direct opponent. ”

The president and other executives couldn't touch their heads, as the market director quickly connected Bluetooth, a projection device, to his phone, and then turned on a video of the Mandolo Studio launch.

In the image, it is clear that there are three different skin use processes in the field.

After watching it, a senior citizen said directly, “Is this video true? Are you sure it wasn't a special effects prank? ”

“It's the official Mandala Studio website video source, you can't miss it.” Skin repair has completely driven the skin care industry for at least a few decades, "said the Market Director! At least for our little black bottle of gene cell technology, it's gone! ”

He needless to say that all the higher echelons in the room knew the seriousness of the matter, one face to the other.

“Isn't that true? How is it possible in the world to have this kind of black technology to repair skin? Must be the video that made the special effects, I don't believe their products are so good, so counterproductive. ”

Market Director: "Let me remind you that Mandolo has developed anticancer drugs and sold $3 billion a bottle of 20ml, which is enough to show that they have a breakthrough in biocell technology, and this time they specialize in biocell skin care, not surprisingly, their technology makes products that are better than ours. ”

At this point, a director wondered, “President Peggy, why did you know before that they had technology in the biocell field not to take the acquisition of Mandala? ”

Other directors also expressed some anger, more or less suspicion of horse cannons: “Yeah, what do market research and venture capital do for food? If we eat Mandala, it's enough to get rid of our old opponent, Estee Lauder, and sit on top of the makeup industry. ”

The president grinned: "We met during their R&D auction for anticancer drugs, and even asked Wall Street Venture Capital about it in the past, but several directors, I don't think the company wants to buy it, but has no money. ”

“No money?” Several directors heard frowning: "Is Mandala Studio on the market? ”

President: “That's not true. ”

Directors: “Since it is not listed, it is up to us to decide on all quotations. ”

The president shook his head: “We didn't see the head of Mandolo, but Wall Street Assessments had asked that someone had bought 10 percent of Mandolo's shares for $5 billion, but Mandolo refused. There is also a proposal for a wholly-owned takeover for $35 billion! Also rejected by Mandolo. Under this premise, in order to completely acquire Mandolo, I'm afraid it would take at least $60 billion of quoted budget. Our L'Oréal Group market capitalization is less than $100 billion. It would be risky to take $60 billion of mergers and acquisitions all at once. I'm afraid your understandings will not agree with this acquisition plan. This would require diluting the company's shares by at least 65%. Which shareholder would be willing to sacrifice to dilute their equity? ”

The directors under the stage were silent.

“Does Mandala have such a high quote? ”

The president laughed, “They've developed two anticancer drugs in five years, three billion a bottle, and what if they developed five? That revenue is horrible, so Wall Street is very keen on the future of Mandolo, looking at it as an apple company in medicine, and perhaps asking Ding to enter the top 10 list of world market values on behalf of global pharmaceutical companies. ”

Those shareholders don't talk anymore.

At this point, the market director, who continues to understand the matter, looked at the headlines of the phone and said: "Gentlemen, five minutes ago, Mandolo Studios offered a quote, this time naming their product the 'Resurrection Series' in three levels, $1299 for the Gold Bottle 50 ml; $29888 for the Platinum Bottle 50 ml; and $68888 for the Diamond Bottle 10 ml! ”

All the directors at the site were relieved to hear the offer.

No, but they, Estee Lauder of America, were relieved.

So Mandala is going to take a high-end route, which is more than a dozen times more expensive than they are, so that competitiveness is not at a level, and it actually reduces their losses a lot.

“Why are the three levels of gold, platinum and diamonds so expensive?” The director asked curiously.

“It has to do with the effect and the course of treatment, which says that the gold bottle requires a three-month course of treatment, and the gold bottle can only be used for half a month. According to the three-month course of treatment, it has to be at least six bottles of gold, equivalent to a cost of $7,700; the platinum bottle has a one-month course of treatment of 50 ml; as for the diamond bottle, it says that the three days will be erased. So priced at nearly $70,000, I think if that were the case, it would be expected that the markets of our high-end wealthy group would be seized. ”

Both companies had headaches.