After the premiere, Tao Wei, the male lead and producer, was surrounded by overseas distributors who had a keen sense of smell and were good at discovering business opportunities.This scene was also photographed by journalists, who then sent a news article entitled "The King of Soldiers' premiere was a great success and overseas copyright was contested”.

Taking into account the publicity and popularity of television dramas, the publicity period of the film version of "The King of Soldiers" can extend almost throughout the year, not to mention in terms of national visibility.Especially the recent rise of the enthusiasm to join the army, let all audiences and netizens excite a feeling of patriotic joining the army.Now that "Sword Out Sheath" is released again under the banner of the movie version of "Soldier King", many audiences consciously pay attention to the direction of the premiere at the first moment.Having learned of the success of the film was also contested by overseas distributors, these audiences could not help but produce glorious comfort and glory.

In this state, some critics criticized the film for “paying too much attention to commercialization and explosion effects, without digging deeply into the heart of the characters”, instead of being paid attention by the audience.I just can't wait to watch the movie.

The official release of "King's Sword Sheath" is scheduled for September 30, the seventh consecutive National Day holiday from the day after the release.Together with widespread publicity online and offline on the front lines of the film, everyone can see the ambition of the producer.Tao Wei said in the interview that “the goal is to break the box office record of XXX, and Jianfeng points directly to the leaderboard champion of Huaxia Film Box Office”, which is definitely more than just saying.

Out of trust in Tao Wei himself and affirmation of the IP of "Soldier King", on the day of the film's release, the ticket offices of all major cinemas lined up a long line.Journalists squatting in front of the cinema found not only young people aged 20 or 30, but also middle-aged people aged 40 or 50 and elderly people aged 70 or 80 walking into the cinema.Probably close to the National Day holiday, many fans come to the movies with their families.It seems like watching a movie is a way of festive pastivals.

“Why did you choose to watch this movie?”In a long line of ticket openers, reporters randomly interviewed a grey-haired man, who appeared to be 80 or 90 years old. Ask.

“I'm a war veteran.I was also the beneficiary of the charitable fund for war veterans established by Flywire in association with XX.”The old man trembled and approached the microphone with great emotion:“ I have seen Tao Twilight's "Great Wall of flesh and blood" and his "King of soldiers".I love this guy. I think he can capture the essence of the warrior.So this time he made a movie, and I want to watch it. ”

The reporter who interviewed the elderly had bright eyes and was keenly aware that this was definitely a news point from which to make big articles.The cameraman kept swimming among the long dragons carrying the camera, and the reporter continued to interview the fans carrying the family's mouth, especially the elderly fans aged from 50 to 60.It soon became apparent that this was not the case.In fact, on the day of the official release of Soldier King's Sword Sheath, many audiences were traveling in groups of families.Films reached 100 percent seating on this day.

This situation has also attracted the attention of the exhibitor.

“It seems that the" Sword of Sheath "has a good degree of nationality!”

“The general audience for movies is between the ages of teens and thirties, and it is mostly classmates or couples who watch movies together.Most of this group watching movies occurs when cartoons are shown, and attendance is very low.It's really rare for this family to watch a burst action movie with a full occupancy rate. ”

“The audience is particularly large at the age of sixty or seventy.The 80-year-old audience on the Internet is roughly half the same. ”

“Have they ever seen a 3D movie?You're too old to be in trouble? ”

For some reason, many cinemas contacted ambulances in case they needed them from time to time.

Fortunately, this worrying situation did not occur.Two hours later, all the emotional audiences stepped out of the cinema, and some pale-haired elderly people could not help but shed tears.

“I never thought our motherland would be so strong.”

“For a lifetime, I finally saw a day when my country could be strong enough to protect us.”

Many war veterans and elderly people who lived through that era were emotional.When they were young, the country was weak and rainy, and the aggressors were staring at each other, ignoring Huaxia's sovereign rights and distributing Huaxia's interests arbitrarily. Young bloodthirsty people dared not be oppressed, even unarmed Xiaomi and Rifles had to fight and resist, and finally, with a flesh and blood body, they spelled out the Lang Long Qun of the motherland.

And now, the motherland is finally strong, even if foreign nitrogen smoke four fires fly, as long as there are five star red flags raised, can ensure that the people of Huaxia cross the fire line safely and return to the embrace of the motherland.

Such a scene, even if only seen in a movie, is reassuring enough.

In fact, there was a very touching scene in the cinema. At the end of the film, when the male lead and several other special forces raised the five-star red flag across the battlefield, both sides in the film ceased fire and watched the convoy leave. In the cinema, all the war veterans also stood up and saluted the flag on the big screen.

This scene was also filmed by some viewers on their mobile phones and then posted on the Flight Wire.Many online friends and the media are forwarding.This phenomenon was not even thought of by Tao Wei himself or the producers.But after realizing this, the film department also immediately contacted the good media and the marketing number to actively promote this point -

After all, it's a big film dedicated to the National Day, and the more positive news this kind of promotion is, of course, the better.Moreover, this kind of propaganda entry point can stimulate the patriotism of the audience and also benefit the box office and film reputation.

It has to be said that the promotion and marketing department of FX is definitely an industry-class level under the leadership of Tao Wei, and the ability of news hype is very good.Together with the excellent quality of the film, the film was released for four hours, counting 200 million pre-sold box offices, and the first day box office broke the record of 330 million.And as soon as that data came out, it caused a spike in the media and industry.Everyone knows very well that the Sword of the King of Soldiers came out of the sheath this time.

Even better than that - since Tao Wei was ready to carry the banner of the National Day ceremony before the crew started, and aimed at the National Day period, it was a hundred million dollars, but also the joint military and the Beijing Film, a huge noise of who I am.Together with Tao Wei's consistent good reputation that "Tao Wei's products must be boutique”, many films did not dare to plunder its strengths, either lift the gear or delay its release, avoiding the National Day.

So much so that during the National Day, apart from the magnificent film "The Sword of the King", the rest are almost inevitably small cost films, or relatively dull main melody and art films.Directly led to a seven-day holiday, with the exception of "King's Sword Sheathed", none of the other films released at the same time could be beaten.Many viewers watched it once but were not interested in watching several others, so they had to keep brushing and brushing.As a direct result, on the next seven days of the National Day, the box office of "King's Sword Sheathed" was as unstoppable as a flood dike, and the occupancy rate of each game was full.In eight days, the movie box office directly broke 1.5 billion, instantly climbing the top box office ranking champion.

Previously, Tao Twilight said in an interview that he would try to shock the box office record of the Hollywood movie XXX.Many people laughed at Tao Po for telling big stories, and his grades floated like this. He dared to talk to Hollywood.Today, Tao Twilight proves his happiness with facts, and the industry and the media are instantly a pile of colorful rainbow butts.Almost turned Tao Twilight into the hope of a domestic film session - and of course that's pretty much the case!

The film was released in China for the second week, rubbing the movie box office to break the popularity of the Hollywood film XXX. During the premiere ceremony, overseas distributors who finalized overseas copyrights with the producer also began the release of "King's Sword Sheath" in East Asia, Southeast Asia, Northern Europe, Western Europe and North and South America.

It has to be said that this is the charm of the commercial blasting scene. No matter what skin color you are from, whether you understand Chinese or not, understand Huaxia's culture. As long as you can understand the blasting scene and play, it is one word - “cool” is all that matters.

Besides, the movie "King's Sword Sheaths Out", besides the magnificent scene of the explosion, the play is enough to burn clean enough, and the plot is also very attractive.According to the script adapted from the facts, the evacuation operation in that year also attracted various praises at the international level.Now moved to the big screen by Tao Wei and the original team, many international friends intuitively feel the strength of Huaxia and the strength of Huaxia Special Forces.

Today, the goal of "Warrior King's Sword Sheathing" is not to steadily sit on the leaderboard of the Chinese box office, but to launch a record towards the international box office.

And this big film, which is expected by the domestic film industry, did not fail everyone's expectations. Four months later, when the "King of Soldiers" was painted successively around the world, the box office actually exceeded 2 billion M gold.While still failing to break the box office record of nearly 3 billion M gold in the Hollywood movie XXX, it has also succumbed to the second place in the global box office list.

For decades, it has not even been possible to be in the top 100 on the global box office list, and the achievements of commercial films have been very gloomy for the Chinese mainland film industry finally shocked.

Like a drop of ice water falling into a hot oil pan, the domestic entertainment circle instantly boils.Tao Twilight and the original team of "Soldier King's Sword Sheathed Out" are regarded by the media as national heroes who promote national authority and fight for national light.Various rhetorical gorgeous true emotions blown out rainbow butt reports.Wang Boyuan and several other actors who participated in the film laughed.Director Cheng Baodong, who had always saved mustard from Tao Wei's heart and later admired Tao Wei's heart during the shooting, finally took oral medicine.On the day of receiving the message, more than a dozen calls were made to Tao Wei, all expressing admiration and asking Tao Wei to shoot "King Soldier 2" and "King Soldier 3", please do not change the director.I almost didn't bother Tao Po.

Originally only wanted to make a movie to encourage the school students, but I didn't expect that the Kyoujing Film School formula, which did not care to insert willow to release such a satellite, was also completely forced.In the past, Jingyi actresses were always said to be in the industry, but Jingyi actresses could not afford the box office viewing rate.There are no more reviews like this!

With a global box office record of 2 billion M gold, the box office ranking in the world is the second most impressive record in China's film industry in decades.Today, it is played by the team of Jingyin.Besides, the whole class is from the Beijing Shadow, there is no one else.Other colleges can't steal the good grades they want.

On the day of receiving the news, the principal of Beijing Film had the administrative department gather relevant news reports and put them in the exhibition room of the school.Even the principal of the Beijing Film and Shanghai Theatre Academy next door were invited to participate in the celebration.That thief could piss off Yanshao's principal.

As the center of the whole vortex, Tao Po, who has taken on the lead role and producer and investor, is only busier than others.All the friends and colleagues in the industry called to congratulate Tao Twilight and remind Tao Twilight not to forget them when filming "King 2" again.Whether there is a lack of investment or a shortage of guest stringers, they are willing to participate.Originally in the way of the situation, Tao Twilight and I invested in the film's summer star entertainment and dragon entertainment are also insane.Longtian Olympics called again and continued to hold a celebration in Tao Wei. Everyone gathered to celebrate.

Tao Poxin promised.It is not hard to imagine the thrill this celebration will cause in the entertainment world.Tao Wei's popularity in the circle was already good. When he heard that Tao Wei was hosting a celebration, almost all the big famous cafes in the circle said they wanted to come and have a good time.Tao Twilight can't refuse everyone's enthusiasm and can only promise to come down one by one.The cards of the final celebration are simply more starry than the annual Golden Wood Award.Instantly became another fashion festival.

In this atmosphere of national carnival, the domestic entertainment circle also welcomes another year of the award ceremony.As the male lead in the TV play "The King of the Army", Tao Wei directly won the Best Male Leader Award, and "The King of the Army" also successfully won several important awards including the Best Film, Best Director, Best Male Supporter, Best Script and so on.

In an atmosphere of almost no suspense, Tao Twilight, together with the entire "King of Soldiers" crew and their families, attended the award ceremony for the Roller Hood Award.