Almighty Game Designer

Qiu Hengyang didn't mind either. When the audience's laughter subsided, he continued: "One last question, the advertising board on the gameover screen. ”

“Many uninitiated game designers have a problem with not paying attention to how the game is profitable and not taking it into account at the beginning of the design. ”

“For example, the game Hunter Island, this second place. It's a relatively mature adventure game in itself, but it's a pity to me that designers don't consider profitability either. ”

“It's not that you design a game with a stuffy head and you succeed. Like making a movie, your movie scores are high, but the box office is bleak after the show, which is not a success. ”

“If you don't consider a special way to make money, your game can only be hung up in the app market and sold at a more general price. ”

“We assume that Hunter Island is selling for $10 and currently has 330 recommendations, and we assume that 80 percent of these 330 people are willing to pay for the game - a high percentage already - and Hunter Island's profit is $2,640. ”

“Turn around and watch Flappybird. If it also chooses to pay by number of people, then I can assert that it will be a very failed product. ”

“But obviously the designer took this into account, and he set Flappybird's profitability to download for free, charge for advertising space, which is very smart and fits perfectly with the features of the game itself. ”

“Players have a total game time of 349 hours, and we assume that they die every 10 seconds on average - a value that is already too high for most people to last three seconds. ”

“So, the total number of deaths among players is 125,640, so within the hour of the trial, the game has had 120,000 ads. ”

“Also, it's important to note that the goals of these ads are very clear, because the players who love to play Flappybird are definitely hand-to-hand users and of higher quality, because they are all very patient players. ”

“So if I were a designer of another tour, I would consider buying this ad slot. We assume that every 30 Flappybird ads will attract one player and every 10 real players will generate consumption. So, my revenue from running ads on Flappybird was 418.8 purchases. ”

“If I spend $10 each time, my ad on Flappybird will earn $4,188, and I will be willing to invest at least $3,000 to buy this spot - which is beyond Hunter Island. ”

“And one more thing for your attention. Hunter Island uses a single purchase, with few players who like this type of game and will not buy it again, so its subsequent profitability is weak. ”

“But flappybird, because of its viral, strong proliferation characteristics, is likely to show explosive growth among its users, and the advertising space can be completely changed regularly, sold to me this month and to him next month, so that the game's subsequent profitability is guaranteed. ”

“So the profitability of the Flappybird and Hunter Island games is really very, very different! ”

“These are all the things I think flappybird is capable of. And most importantly, the author merged all these points together and basically made every decision right, which surprised me the most! ”

“To be honest, if I give you 6MB of resources to make a game that will surpass Flappybird in profitability, I can only say that I can't. ”

“I'm done, moderator. ”

Qiu Hengyang turned off the microphone, indicating that the moderator could move on to the next step.

The audience is a bit speechless. Isn't that too much?

Can't you give him 6 megabytes to do that? Doesn't that mean the author's level is higher than that of a B-grade game designer? Business bragging must follow the basic laws, right?

However, what Qiu Hengyang said was plausible and thoroughly analyzed. Many viewers thought along Qiu Hengyang's path. Indeed, "flappybird" seems to be a simple game with a lot of details!

Obviously, this No. 7 designer planned all aspects of the game from the start, moderate masochistic + internet show + profitable advertising space, which is really a very complete game and really makes money!

As the saying goes, the inner gateway, Qiu Hengyang's comment, most viewers also find the game "flappybird" very simple.

Chen Jiao opened the mineral water bottle and took a sip. He had to look at Qiu Hengyang more often.

In fact, some of Qiu Hengyang's data on advertising position profitability are essentially self-supporting. Obviously, he has not studied this data in depth, indicating that designers of this era do not attach any importance to this aspect.

According to data from previous generations, Flappybird has over 50 million downloads, and author Nguyen Ha Dong can account for $50,000, or nearly $300,000, per day through built-in advertising.

According to the banner advertising standards at the time, the revenue per thousand impressions was only about $0.15, roughly the equivalent of a dollar. In other words, Flappybird has shown more than 300 million ads a day in its previous life.

If you calculate it at $1 a thousand times, the 120,000 ads displayed in "flappybird" by Chen Jiao are roughly the equivalent of $120.

Even if you replace it with a more expensive interpolated ad, it will increase by a factor of 10 to only 1,200 yuan. Qiu Hengyang is obviously overestimated.

Qiu Hengyang was right, however, that the biggest advantage of this game is the explosive diffusion speed, especially after Chen Yu added networking and ranking capabilities to it, its diffusion speed will further improve, which is the fundamental guarantee of profitability.

However, Chen Qiao would certainly not go to correct Qiu Hengyang's statement, and now he can't even steal the pleasure.

It was clear to Chen that Qiu Hengyang worked so hard to give himself a platform. The champion of this design competition was steady.

Moreover, Qiu Hengyang can analyze so many things and even calculate the approximate income after just one hour of trial. This is also a very demonic level of performance in Chen Jiao's view. If compared to another judge, it is obvious that Qiu Hengyang's level can rub Swartze and Linhai on the ground.

There are still geniuses in this world, not all of which are Swartzers.

Swartzer's face is not very pretty. Qiu Hengyang's analysis basically amounts to slapping him in the face. Can you feel better?

One of the two judges devalued Flappybird and the other held it to heaven. Obviously only one of the two was right, and now the majority of the audience is clearly on Qiu Hengyang's side.