Almighty Game Designer

Chapter 307 Internet Cafe Promotion Strategies (Sangen)

Of course, it's not just the promoters, it's the cybercafes themselves.

In parallel worlds, although PC cybercafes have been severely squeezed by hand games and VR cybercafes to some extent, there are still many, especially in second-line cities, where the number of PC cybercafes exceeds that of VR cybercafes.

The owners of these cybercafes, like Zhuoyao of Fingerside cybercafes, were caught up in the fall of PC cybercafes and urgently needed a more powerful PC game to rekindle the enthusiasm of players for PC-end games.

Under the persuasion of the promoters and the temptation of the event itself, these cybercafe owners are very happy to accept the Heroes Alliance game and cooperate with the promotion.

There are three main ways to promote cybercafe, one is that cybercafe will win the first championship of the League of Heroes with a small fee deduction and a complimentary beverage; the other is a network fee recharge event linked to the League of Heroes, such as charging 200 nets with a complimentary fee of 30, and you can get some free gold coin chests in the game; and the new player will play the League of Heroes, and old players can also get a certain amount of Internet fee deduction.

Chen Xiao also posted a portion of the money for these inputs promoted by the Internet cafe, but not much, because the Thunder Game Platform and Chen Xiao's games also have a certain popularity. These online cafe owners are very happy to associate with Chen Xiao's new games, not to mention that the activities themselves have stimulated the recharge and consumption of the Internet cafe.

In addition, Chen Jiao has customized many posters and exhibition boards for mailing to Internet cafes around the country. These posters, exhibition boards are all some of the finer original hero paintings and some key words for promotion, such as: quick matching, network-wide peer service, fair play, disconnect, hang-up tags, teamwork, etc.

These keywords are among the most appealing players the League of Heroes has summarized in its previous life and describe very accurately the features of the game: fast, convenient, fair and impartial, requiring a certain amount of skill and teamwork.

In addition, these exhibition boards and posters all have that key slogan: Hero, Fight for you!

Of course, it would certainly not be realistic to distribute these promotional materials to all the Internet cafes in the country, and it would take a lot of time to do so, even if only partially. The reason why Chen Jiao had been busy promoting these things on a large scale a year ago was to look at the Spring Festival holiday time node.

In addition to this, Chen Qiao has also introduced the promotion strategy in the game. For example, inviting friends to play the game can earn a certain amount of gold coin rewards. The more rewards you invite, the more money you can earn by opening the first pair of black coins together with your friends.

In the midst of this paved propaganda campaign, the League of Heroes forcefully kills into the players' horizons, as if it were just a few days away, and quickly heats up.

……

Zhuoyao has been a little busy lately, but very happy. Her internet cafe has been almost full for the past few days, and her internet fee recharge has been much higher. Business is simply great.

Because, in addition to the promotional content available to other regular cybercafes, there is an extra special title: the official Cooperative Cybercafe designated by the League of Heroes.

Zhuoyao deliberately made a large ELA Po in front of the internet cafe, introducing the special benefits of officially designated cooperative internet cafe, which really attracts a large number of players.

The so-called "League of Heroes" officially designated cooperation cybercafe, officially certified cybercafe, is now available in dozens of countries and is expanding.

The biggest benefit of designating a co-op cybercafe is that players can experience some skin when playing Alliance of Heroes in this cybercafe.

Every time a player logs in, they get 5-6 random hero skin experiences, of course they are definitely some cheap selling skin and can only be experienced in an internet cafe.

But this is already a very appealing stunt for players, and it also gives Zhuoyao's fingertips an extra advantage in the PC cafe competition.

“Boss, are there any more vacancies?” A voice asked.

Zhuoyao was busy tidying up what was on the table. As he looked up, he was surprised: “Chen Jiao? What are you doing here? ”

Chen smiled and laughed: “Let's see how the players are doing and see how well the game is being promoted. ”

Zhuo Yao laughed: “It's going well, there are no empty seats, or I'll move you a chair. You can do it here. ”

“That's okay.” Chen Qiao hurried to wave, “I just turned around, you busy you. ”

Chen Jiao went around the Internet cafe, all the places were full, and a small half of the players in the Internet cafe were playing "League of Heroes", making Chen Jiao feel like he had traveled back to his past life.

Currently, cybercafe players are mainly young people.

The League of Heroes itself is a very proliferative game, so it brings together a large number of players in a short period of time after it goes live.

Like other MMORPG games, if a player wants to pull someone into a pit, most likely this conversation happens.

“Come play XX, it's fun, I'll show you. ”

“Do you have to practice from scratch? ”

“Mmm.”

“How long does it take to keep up with you guys? Forget it. ”

In most MMORPGs, players' level cards are dead, old players and new players play together, mostly with upgrades and brush books, and new players take a long time to keep up with old players' progress.

But unlike the League of Heroes, it's a very convenient game for players, and so is dialogue.

“Come play League of Heroes, it's fun, I'll show you. ”

“Do you have to practice from scratch? ”

“No, everyone comes up to level 1 with exactly the same attributes, no money, absolutely fair. ”

“Well... have a look. ”

Moreover, once the player has experienced this feeling, the preferred way to open the Internet cafe together in the future is to choose "League of Heroes," which squeezes the living space of other types of PC games directly.

There are three college students in the corner playing the League of Heroes, and the one sitting in the middle is obviously a conductor with two friends to play with.

“Don't fight, don't fight, but go home and make up the status, then come to the regiment. ”

“Take the red BUFF and hurry up in the regiment. ”

“In the regiment, don't go anywhere, what line! ”

“In the regiment! ”

The routine of this commander is also very clear, in the absence of brains anyway, is to do.

However, after only a few days of playing, we have learned that the essence of the game is in the group, which seems to be a talented player.

Hitting it, the guy on the left suddenly said "Ouch”: “Me... my stomach hurts suddenly! ”

The conductor was anxious: "You have to put up with it again, you are at a critical moment! ”

The guy on the left threw his headset at the table and stood up: "No, no, I can't help it, I feel like I'm coming out any minute! I'm going to the bathroom. Wait for me! ”

After that, he ran straight to the bathroom.

The conductor was speechless: "Shit, this kid's a lazy ass with a lot of shit to pee on. How do you play with these four dozen and five? Pit!”

He looked back and saw a stranger sneaking into the neighborhood.

“Hey, buddy, can you play League of Heroes? My brother's got a stomachache. Can you help him play for a while? ”