Almighty Game Designer

Abroad, while HISE's "camera event" has left it controversial and lost some market share, it has not yet collapsed.

Because HISE's main competitors worldwide are not matrix glasses, but other brands. And other brands... basically did the same thing with the camera.

So, the name of the “camera event” was actually shared by other friends and merchants, and users in Europe and the United States basically focused on the whole "smart glasses” market when discussing the event, rather than just on the Hise family of hammers.

Although matrix glasses have opened up a certain market share with the lack of cameras, after all, they are insufficient, and most European and American users have instinctual mistrust in the first reaction of a Huaxia brand they have not heard of before.

From emerging corners to monopolies, it will take a long, long time, if not difficult.

This is also a logical thing, like mobile phones and computer brands, many domestic manufacturers sell well in the domestic market, but really want to enter the European and American regional market and hit hard with the old hardware manufacturers, it is very fantastic.

Hise glasses also had to compromise in a timely fashion after the "camera event" grew stronger, suggesting that new glasses with very different styles would be introduced, removing cameras and live broadcasts.

Although this kind of torsion caused the HISE Eyewear R&D team a bit of an egg ache, after all, it was an old brand factory, so as not to hurt the muscles and bones.

The new eyeglasses are actually about changing permissions and changing colors, so they do it quickly, and they respond well when they come out, and the HISE eyeglasses will warm up in Europe and America.

After all, smart glasses are a big thing, and most people still need them. Without privacy concerns, many people are starting to feel comfortable buying them.

……

……

Chen Yu is using matrix glasses to talk to Zhou Jiangping and is browsing through a report he sent.

Zhou Jiangping was very pleased to explain the current situation of matrix glasses to Chen Qiao.

“The current situation of matrix glasses in the country is very good, with a market share of nearly 60%, and this figure is rising. Yesterday I ordered them to expand more production lines to ensure that the capacity of matrix glasses can keep up with current market demands…”

“There are already many IT companies in the country that have said they will provide a proprietary version of the app for matrix glasses and add more MR functionality to the features of matrix glasses, and we are also very active in communicating with organizations like Ball Associations, Municipal Transportation and others to tailor a variety of professional apps for matrix glasses to further integrate them into people's lives. ”

“As far as overseas markets are concerned, the expansion of matrix glasses is equally encouraging, with a market share of 12.9%, killing the top five in Europe and the United States, and even surpassing many of Europe and the United States' old-fashioned factories, which is already an unprecedented achievement. ”

Listen, Zhou Jiangping was quite happy to describe, Chen Qiao didn't react much, but frowned when he heard the figure of 12.9%: “So low? ”

Zhou Jiangping stopped: “Is this still low? The highest share of a single domestic mobile phone brand in the global market is only close to that figure, and it still includes data from regions such as local and south-east Asia and Africa. The 12.9% share of matrix glasses, after deducting the share in the domestic market, is already making history. ”

“Switch was selling much better overseas than this," said Chen Qiao. ”

Zhou Jiangping was happy: “Chen, you can't do that. Switching is a special game console. The world is just what we do. It's a decent little thing. It's basically all for your game, there's no competition. But smart glasses are not the same. This is the trend of the future. How many manufacturers around the world are staring at this fat? ”

“Also, the potential market for smart glasses is much bigger than the switch, swtich goes for a small group of players, but smart glasses are for everyone in the world! Overseas, matrix glasses don't have that big of an advantage, and the road has to go one step at a time. It's only been a few days since the product went on the market to get a giant like Hise on the ground, isn't it realistic? ”

"The overseas version of the matrix glasses," asked Chan, "have you updated those MR games in sync? ”

Zhou Jiangping nodded: “It has been updated, but the domestic effects are not so obvious. Mainly because the cultural influence of" The Three Kingdoms Kill "is relatively limited, it does not diffuse to the European and American side. Other MR games are also good, but there are also gamers in the European and American regions who are researching and developing MR games to be published on Hise glasses. Not to mention the app. ”

Chen Jiao thought about it: “That means our MR games are not dominant at the moment. ”

“That's what I mean.” Zhou Jiangping explained, “But it's also normal, MR games are an emerging field, designers all over the world have little experience and are in the stage of trying and probing. ”

Chen Weihao smiled: “Old Zhou, nothing can be solved by an explosive game, if there is one, then one more. ”

“Ah?” Zhou Jiangping was not aware of his strength.

Chen smiled and laughed: “It's okay, I'll worry about it, you don't have to worry about it. In short, increase production capacity, matrix glasses will sell more later, just make it hard. Our ultimate goal is to capture the world's smart eyewear market and not be dragged back by productivity issues. ”

Zhou Jiangping nodded: “Don't worry, I understand that. ”

After the call, Chen Jiao began to think about the next goal.

At present, the development of matrix glasses in the country can be described as smooth and smooth, but the rate of expansion abroad is far from what is expected of Chen.

Mainly because matrix glasses have little reputation and no technical advantages, there is no reason for users in the European and American markets to have to buy them.

Domestically, "Kill the Three Kingdoms" is a very fun MR chess game, and various MR games on the Thunder Game platform are also very appealing to players. But "Three Kingdoms Kill" is not attractive to foreign players, after all, the cultural atmosphere is different.

As for other MR games, it is also unlikely to be a reason for European and American users to have to buy matrix glasses. After all, none of these games are explosive games and have very limited influence.

For Chen Jiao, it is impossible to work hard from the hardware, and it is good that Matrix Glasses did not lose to HISE on the hardware.

If you want to further expand the market share of matrix glasses in Europe and the United States, Chan requires an explosive MR game that is more suitable for foreign markets than The Three Kingdoms Kill, or… many models.