Almighty Game Designer

On July 18, the Assassin's Creed's new content officially opened for trial play and was released on July 25.

This time it was named Assassin's Creed: Revelation, and the pricing also created a new high, 3988 Soft Sister Coins.

In fact, three collections of Mysterious Seas had been sold to 3688 before, but that was actually equivalent to three games that could be purchased separately.

And the magically modified Assassin's Creed: Revelation is actually four games in capacity. But because Desmond exists, the story of Assassin's Creed 1 and Aggio's trilogy can all be stringed together, so this is kind of an extraordinarily long theatrical version, priced at 3988, which is already overwhelming.

Of course, the game content of Assassin's Creed: Revelation is different from the collection of Mysterious Seas and cannot be bought apart.

As soon as the sale price came out, many players rubbed their eyes, wondering if they had misread the first number.

“What do you mean? Assassin's Creed: Revelation 3988? It's a soft coin, right? Am I right? ”

“Something wrong with the price on the website? This price is directly doubled compared to" Assassin's Creed: Origin "! ”

“Is it a collection, like Mysterious Seas? ”

“No, this seems like a game, but it's said to last a very long time. ”

“Poor home, goodbye! ”

Not just the players, but even a lot of designers in the industry are surprised by Chan's pricing strategy.

It's a little too expensive!

In fact, the highest record of a single domestic VR game was created in Assassin's Creed: Origins, 1980. And this time the Assassin's Creed: Revelation was born, it doubled the price.

While there was also a collection of Mysterious Seas before, it was considered three separate games where players could choose to buy individually, averaging just over a thousand on each model.

But... Assassin's Creed: Revelation is not just for sale!

Even if players are used to a double 11-dollar package, the game is still priced at 2,000 yards, which is a bit extravagant.

This price discourages many players from looking at live content and game reviews before deciding whether to buy or not. As for exploration, let the millionaires take care of it.

……

In fact, the Assassin's Creed project team knows that the price of Assassin's Creed: Revelation is not high, but too low.

Double eleven and a half, and Assassin's Creed: Revelation has the equivalent of four in one, only 500 bucks per game, which is half as cheap as Assassin's Creed: Origin. Though the Assassin's Creed: Origins is a little more open world, it's too bad!

The Assassin's Creed: The Apocalypse was proposed for sale, but was denied by Chan.

In fact, it is Chen's intention to keep the price of the game low.

Beginning with the Double 11 campaign, the games produced by Chen are basically moving towards cheaper and cheaper, and why...

Simple, expanding sales.

So far, the number of players on VR platforms has been relatively limited, compared to mobile phones and PC platforms. VR games are destined to be enjoyed only by the wealthy until technology is innovated on a wide scale and the VR game compartment enters the price-fixing phase.

But even these people with VR pods don't buy games when they buy them.

Other gamers keep the price of VR games in the range of 1000 to 2000 because they tend to farm VR games in a field, have a relatively fixed group of players, and have limited ability to produce games.

For example, if it takes six months to a year to sharpen a masterpiece and the group of players is relatively static, it would be better to keep the original price if more people didn't buy it even if the price dropped.

But Chen Jiao's situation is not the same as that of other gamers, as he is able to maintain extremely fast R&D speeds at all times, even when his games collide with each other's cars.

For example, the previous collection of "Mysterious Seas" and "The End of America" went live at the same time, which is equivalent to hitting myself. I can't help it. The game has already been made. Of course, it's sold directly. Why don't you just wait for the stage and cover it in your hand?

Moreover, since almost all games made by Chen Jiao are different types and different IPs, the group of players attracted by Thunder Game Platform is very common, everyone is a personal powder of Chen Jiao, not a powder of a game, they really want to buy a new game of Chen Jiao, even if this game is the type they have not tried.

Simply put, if Chen Jiao now has two AB games, both selling 2,000, the players are tight and will only choose one of them to buy; however, if all sells 1,000 at half the price, the players will probably buy both.

After all, they earned it.

For Chen Jiao, the cost is the same, and the income is the same, all making 2,000. However, the actual effect is different.

The first is to broaden the player base so that those who would not otherwise be interested in B games are also in the pit, and later on they will consider buying more games of the same type.

Secondly, it left players with the impression that Thunder Game Platform was very conscientious.

And lastly, squeezing other gaming companies and expanding their market share.

Same price, can buy two games here in Chen Jiao, can only buy one game elsewhere, and Chen Jiao's game is better, what will the players choose?

For the stranger at this stage, it doesn't really make much difference to make more money and less money. At present, Thunder Entertainment's powerful game output capability has determined that he can adopt a thin, over-the-counter strategy, while other gamers have difficulty.

As for the pricing of the Assassin's Creed: Revelation, Chen stranger feels nothing wrong.

Expensive but great value for money. Once the players have really played, they will realize that this game is also one of the most valuable games on the Thunder Game platform.

……

On the day of the trial, the new headquarters of Thunder Entertainment influxed a large number of players.

This time, however, there is no longer a queue.

In fact, the previous experience stores were still there, but like other first-tier city experience stores, they were handed over to dedicated management, and the employees of Thunder Entertainment were no longer working there.

The office area of the original Experience Store was intact and not remodeled, but left to the players to visit freely. The game experience area and holographic projection viewing area are still normally open to players.

Some players close to the original experience store will still go to the original experience store, although the vast majority of players choose to come to the new headquarters.

After all, it's not a scale.

Many players got up early because they were worried about queuing up and found themselves worried after entering the new headquarters.

I'm not at all satisfied!

Soon after the players entered the VR Game Experience area, the empty game compartment was everywhere and there was no congestion at all.

There are also players coming in gradually, but even on special days when new games are tried, the personnel status is often no different, so players are not in a hurry, one by one is very calm.

Even a few players decided to go to the theme restaurant for breakfast before it was too late to experience the game.