Almighty Game Designer

“Hardcore player? Hardbox player? That's a good name! What about... the sale price?” Zhou Jiangping asked.

Chen wondered: "Make N in 1 packages according to the number of cardboards needed, each package is priced within 200, including the game itself. After purchasing a game, cardboard can be sold separately for no more than $20 each, which is just a little higher than the cost. ”

“Uh...”

Zhou Jiangping can't say whether this pricing is high or low.

How about 200 bucks for a bunch of junk boxes? That felt kind of shocking, after all, even if this crappy carton was specially made, the cost was almost negligible.

But you need to be creative to really turn this crappy box into a piano and a robot!

The idea is priceless!

Now Chen Xiao demonstrates a relatively simple version. If officially released, the Switch screen will definitely need some gorgeous images and a variety of sound effects to make the packaging beautiful.

In other words, the design of the game, the design of the cardboard box is the big head, the selling is creative. If it's really a collection of games in one N, selling 200 yuan, the average game is only 20 to 40 yuan, even as a small game, it's basically priced normally.

Chen continued: "There are actually more derivative ways to play, such as… 'hard box players' limited time members and lifetime members. We can open a hardbox player creative workshop exclusively on the Thunderbox game platform, open source 'hardbox player’ game editor. New games are published regularly and other players can make and upload their own games. ”

“When players open their membership, they can buy games and cardboards at a very low discount, so that when new games are coming out, real hardbox players can also maintain their ability to pay on an ongoing basis. In addition, we encourage players to design their games independently and allow players to sell them, and the Thunder Game platform will draw points according to normal games. ”

Zhou Jiangping nodded: “That is, if a player designs a great hard box game, can he earn money from it as well? That's good, it's a good guarantee for the subsequent ecology of this play… but would a member give a discount, which would reduce their earnings? We could totally sell a little more. ”

Chen Jiao shook his head: “President Zhou, whether it's the hard boxes or these games, or even the SWITCH itself, strictly speaking they are positioned the same as Le Hui phones. We don't expect them to make money. Why do you keep the hardware revenues so low when you produce Le Hui phones? Because you're promoting software, Le Hui itself is an Internet company, not a traditional mobile phone manufacturer. ”

“Hardbox players are the same, increasing the value of SWITCH itself through a variety of additional value-added services, allowing more people to purchase the machine for a variety of reasons; then use the machine to expand Thunder Game Platform and other gaming services. The hardbox player is just a gimmick, the lowest level thing, and it makes no sense to sell it. ”

Zhou Jiangping suddenly said: “I see. I get it. ”

Zhou Jiangping himself understood the logic, but the "hard box player” made him feel too amazing, so he didn't understand Chen strange intentions for a while.

In fact, it's a simple strategy, just like why a Le Hui phone can always be good value for money, because it never sees the phone itself as the main profit point, so every phone sells relatively cheaply.

In the era of technological explosions, it was difficult to bridge the technological gap between hardware manufacturers, and if technological advantages could not be guaranteed, high pricing would sooner or later have to be caused by low-priced agitators.

Therefore, Zhou Jiangping's idea when making Lehui phones is that the hardware is cheap to sell, mainly to do eco-chain, smart system, additional value-added services, through the eco-chain to tie consumers firmly to Lehui brand, thus standing undefeated.

The same goes for "hardcore players”.

What is this thing? Actually, it doesn't sound good. It's just a trick.

Making a piano out of a cardboard box that works as an electronic piano sounds awesome, but think about it, this stuff really lacks continuous fun.

It's interesting to see conceptual diagrams, stitching, trying after stitching is complete.

But how can a paper piano black technology be, professionals only think of it as a play, often a real piano or an electronic piano?

The other toys are the same, and the handles vibration-controlled walking robot will be particularly novel at first sight, but after two hours of playing, you may have to remove the handles and continue playing Legend of Zelda to make these crappy boxes eat dust permanently.

For professionals, not to mention ordinary people who can't even play the piano, expect to learn to play the piano and learn music with this, which is Shi Lezhi, living in dreams.

So, it shouldn't be expensive, and if it's overpriced, then some rich player who's not bad will buy it, but for the vast majority of ordinary people it's almost zero value for money.

Is this thing made to make money? Of course, there are a few reasons for this, but certainly not all.

The best thing about "hard box players" is their concepts and tricks, and most players will feel like, "Wow, bullshit! ”

Its true value lies in the fact that it is a product that only Switch can make and is the exclusive entertainment of Switch players.

“Hard Box Player” makes every Switch player proud and envious of other players without Switch. The ultimate goal is to attract more people to buy SWITCH with these cool concepts, cool cardboard boxes and further promote the gaming ecology of Thunder Game Platform.

Moreover, this must have a constant flow of new products in order to stay warm. Once players are tired of playing existing hard box games and no new games are attached, the players' interest will fade quickly.

So creative workshops and memberships are necessary.

The principle of "hard box player" is not complicated. It is simply to read the input signals of the carton device using vibration technology, gyroscopes, infrared, etc. of the handle. As long as the editor is open, many bullshit players will naturally understand what this thing should do.

Now that new hardbox games can be made for sale, this bunch of people have both the motivation and the revenue to produce more and better game resources for "hardbox players” on a continuous basis.

Membership is the way to maximize players' continued purchasing power, making them feel that these "hard box games" mounted on Switch are great value for money and attract more players into Switch's embrace.