Almighty Game Designer

Chapter 996: Catering Concerns (more)

For Chen Jiao, the Oasis Update Matrix Mall was just a trick, but it still caused a huge wave around the world.

Even triggered fears and even attacks from many food and beverage giants.

Obviously, the Matrix Mall is a product that “defines a player's lifestyle in a virtual world” and represents another big step forward in human distance towards the "brain in a cylinder”.

If, in the most radical science fiction novels, fantasies may arise that one day in the future, the world's resources will be depleted, and the vast majority of humans will simply keep their brains in their nutritional compartments, consuming only a small amount of nutrient fluid per day to survive. And in a vast virtual world, people are doing all kinds of work, continuing to contribute to society, completely unaware that they are in a world of utter falsehood, thinking that the food they eat, the good-looking women they date at night, the houses they live in, the cars they drive are real things.

Perhaps the food and the garage are just a bunch of codes and models, and the other half of your life with you is the artificial intelligence of the system based on your preferences.

Even when some people happen to wake up and discover the real world, they think it's a terrible nightmare and go back to the virtual world at all costs.

Perhaps communism can be achieved by that date, after all, in the virtual world it can be described as "immensely rich”, and even if the class still exists, it can ensure that the lowest sections of the population are safe to eat and enjoy, even for the vast majority, and that the quality of life of the middle and upper classes is accessible to the civilian population.

The "brain in the cylinder" is a seemingly intimidating conjecture, where people want a better future, but they want it to be an absolutely real future.

In parallel worlds, people have never been as worried about the "brain in the cylinder" as they are today, because such a future seems to be becoming a reality step by step and in front of everyone.

Of course, in the present situation, most people think that the emergence of this technology is good, because matrix game compartments do not have much effect on the body in human reality.

However, its impact on many industries in reality is devastating.

The warm wardrobe before is also a product of the virtual world, but at least it is physical in reality, at least it is an online store, and it produces real clothes. The players bought clothes in the game, and in reality they also bought them.

But this is not the case in the food sector.

A number of international fast food brands, beverage brands and premium catering brands have serious concerns about the dietary system in matrix game cabins and believe that it will severely impact related industries in reality.

There are even speculations about the future: in the future, everyone will customize some "nutritional meals” online. These nutritious meals will never taste good, but certainly not bad, and their advantages are balanced nutrition and easy to eat. This kind of concentrated fast food can be like a nutritionally balanced compressed biscuit or instant noodle and become the staple food for future humans.

The human quest for delicacy and nutrition will be completely separated. In reality, people rely on these nutritious meals and demand for flavours is almost infinite; in the virtual world, people are tempted to enjoy food without having to worry about fattening or nutritional imbalances, because it's just a bunch of code.

Obviously, this speculation is not bullshit, because it is already happening now.

Although there is no evidence to support it, many players who have purchased the Matrix Game Cabin say that their requirements for food in real life are gradually decreasing because if only flavors are considered, the food in the Matrix Game Cabin is even better than the food in real life and is completely crushed in terms of value for money.

In reality, you need to drive, line up, and pay a lot for a particular meal. Money is not the main problem; the main problem lies in the time and energy consumed in the process.

So, many fast-food brands, beverage brands and high-end catering brands have clearly expressed their dissatisfaction with the Matrix Game Cabin, and there are also numerous smeared articles about "The Brain in the Cylinder” and the Matrix Shopping Mall on various networks at home and abroad.

Even some media releases say that the matrix game compartment, like alcohol and poison, is actually destroying the lives of all people with a physiological error, making them feel the higher and higher threshold of happiness and eventually losing interest in the world.

Similar manuscripts are still available, and several transnational fast-food and beverage brands are considering suing Thunder Recreation for immediate cessation of “infringement in matrix cabins".

For example, the manufacturer of Happy Water in Fat House is one of them.

Obviously, the matrix game compartment didn't just move their cheese, it could even be said that the milk buckets that made the cheese were taken away. What if, in the future, people really don't eat fast food, don't drink happy water from fat houses, eat nutritious meals all day, and then go to the virtual world to feel happy water from fat houses?

That was a devastating blow for these big caterers.

Of course, opinions on this are limited to some major patented brands, like some dishes and classic names in the world, which could have been done by any cook, so it's perfectly okay for Chen to use them directly.

The attitudes within these major brands are also not uniform, with some insisting that matrix shopping centers take their food and beverages off the shelf so that consumers can only enjoy them in real life, while others demanding that their food and beverage prices in matrix shopping centers be raised to the same price as in real life and that they be paid a high share.

Manufacturers of Happy Water in Fat House, for example, are the latter type of attitude, asking for a $3 bottle of Happy Water in Fat House in the Matrix shopping mall and splitting $2.5 for each bottle sold as a brand fee.

Obviously, the ideas of these manufacturers are also very clever. Even if we really enter the "brain in the cylinder” era in the future, it is true for these manufacturers to lie down and earn money and not even produce anymore.

However, this pressure is largely uninteresting for thunderous entertainment.

Behind Chen Qiao is the support of the Travel Committee. At home, the Matrix Game Cabin has bound up a huge community of interests. These things don't even need Chen Qiao to worry about. Naturally, some people will find ways to drill the sky and rub the edge ball in order to maintain this huge market.

It's a bit like the Chen strangers are robbing traditional food and beverage giants of money, and these food and beverage giants naturally don't like it, but this kind of robbery is definitely not going to stop. After all, most of these food and beverage giants are foreign companies.