American Fortune Life

Chapter 94: The New Observer

In fact, Andy also understands why some newspapers are passionate about ridiculing him and The Observer.

Andy was too young, 21 years old, a lot of people hadn't finished school, and he had a 30-year-old weekly magazine with a high reputation in the Manhattan area, which made a lot of people feel ridiculous, and it was like an ignorant kid running to a rich party with an AK47, and no one knew what was going to happen.

All right, everyone is generally afraid that the kid doesn't know that he's holding a real gun, he can shoot people randomly, especially the kid's grown-ups who don't dare to kill the kid first...

And then there's The Observer newspaper ridiculing news events and characters in rhythmic and harmonious writing. Okay, 20 years down, there are a lot of sinners and the media. When people seize the opportunity, they have to step on a few feet. Not only can they get revenge, but they can increase sales, which is a win-win thing.

Ivana frowned slightly, and the bad stories were a little too much, and I finally found some good news from several stories.

“Look, here's an interview with your editor-in-chief of the newspaper, Peter Kaplan, who said a lot of beautiful things about you, and he gave the example of the famous director Oson Wells, who was only 26 years old when he wrote Citizen Kane, and he said that the ageing of ideas in the American newspaper today was the best idea for a young man who wasn't bound by old ideas to provoke this burden. ”

Ivana quickly viewed the story and summed up by telling Andy that the frown on her face was spreading and that at least Andy had taken control of the Observer newspaper without any internal consumption problems.

“Oh, he did that because he knew that his editor-in-chief was still well established and that he was the first person I came into contact with, who played an important role in the acquisition, called the Dragon King in Heaven Dynasty. But this kind of guy doesn't usually have much to do with it, so I hope he's a smart guy.” Andy couldn't help laughing and not caring about Pete's ass.

“Well, honey, don't worry about me, I'm fine, I'm just a bunch of clowns, and after a while, they'll know that all they're reporting today is garbage, and people will remember only the successful ones themselves, and as for what happened in the process, who cares? Don't worry.” Andy grabbed Ivana's jade hand and kissed her by the mouth, comforting her.

Ivana gently caresses Andy's handsome face and her cherry lips gently, “I'll always be there for you. ”

After a warm kiss, Ivana picked up her handbag, pulled down her skirt, put on a pair of white bordered sunglasses, a pair of long, white legs stretched out the door and landed on the floor, bent down and smiled softly at Joseph standing by the door: "Thank you, Joseph. ”

“You're welcome, Miss Ivana.” Joseph Cool nodded and closed the door, quickly and backwards as Dolby stepped down to keep the surrounding reporter puppies in front of him.

Andy looked through the window and saw Ivana waving back at him, smiling confidently at the corner of her mouth, high on her pink neck, like a proud white swan walking into the CP building in a crowd of people.

Andy smiled softly and licked his lips, secretly saying that it was the woman who was most resilient. But Ivana's glorious, that's all he's trying to cultivate.

By the time Joseph came back, Andy's car had left quickly and had been notified to meet at 10: 00, and now he was just in time. It's not a good habit to be late, even if he's the boss.

As Andy walked into the conference room, there was still a little noisy room where he immediately calmed down, both eyes on Andy, Andy could feel their worries, a confident sunny smile on his face and a nod to their eyes.

When everyone sat down, Andy put a document that Annie had prepared in front of everyone at the meeting, and said, "Now that we know how newspapers lose $2 million a year, I don't have to say much, I have three suggestions for the future of newspapers: first, to expand the brand effect of the newspaper; secondly, to build and promote online distribution channels; and thirdly, to provide more news on bao bombing xing to attract more readers and advertising. ”

Andy was very satisfied that everyone focused on him and listened seriously, not diligently.

“Let me start by saying that Observer Weekly is particularly famous for its artistic, urban politics, media and real estate programmes. There are also the most popular novel serials. We should dig deeper in these columns, like real estate, how hot the real estate market is right now, but is there really a lot of people who need to buy a house, or are there artificial bubbles? We don't brag about it, we don't throw cold water, we talk about it in data, we talk about it in harmony, but we talk about it in data, and we let them make their choice, and we keep letting all our readers know that Observer is the most trustworthy newspaper, and its data is the good stuff that will help them. ”

Pitt Kaplan frowned slightly and saw Andy pause, hastily interposing: “But boss, to get detailed data, it takes manpower. Now the employees in the newspaper are stretched out. Some outside journalists have to run several news points a day, and they really don't have enough manpower. ”

“Then do it! The network department also needs to be enriched immediately, just one security expert is not enough, recruit another, if you can't get it, find the head hunter, I don't want to hear that our newspaper website was compromised that day. And to set up a team of paparazzi, we want to attract more young people to buy our newspapers, our weekly magazine doesn't publish gossip news, but our website can be used to complement the daily fast-food news and the strictly forbidden more neutral coverage of the weekly magazine.” Andy looked at Pete Kaplan and said with great breath.

“I attach great importance to the newspaper website. This is the age of the Internet. The paper media will one day be slowly squeezed away. There is no living space. Look at the prevalence of mobile phones now. In the future, it will be the age of mobile equipment. With just one mobile phone, you can browse the world. Who else will go to the newspaper to read the news? The paparazzi team set up a reward mechanism on the newspaper website, and whoever gets the news gets the reward, I think you senior practitioners are very good at these things, so don't have to talk about me as a newbie. ”

Andy saw Pitt Kaplan's face in a state of anxiety and wanted to talk, and Andy shook his head with a smile and said, "I know now that the newspaper is losing money and I can't afford to expand it, I'm going to invest five million dollars, and I think it should be enough to push these things to work. ”

After listening to the expression on his face, Pitt Kaplan relaxed and whispered. He thought Andy was going to draw the blood of the newspaper to do these things, and he jumped. In fact, he had already reflected these things to his former boss, Arthur. Unfortunately, Arthur's stubborn refusal to change and at the same time refused to transfuse blood into the newspaper left Peter powerless, and he had to painstakingly support the newspaper's difficult journey.

Now, the new boss is young, but his eyes and thoughts coincide with his plan, and he gives up 5 million all at once. Oh, how long has it been since he had a relaxed, rich life, and it's been tears.

Andy looked at Pete's face with ease, laughed, and said, "Our website can gossip a little bit and cover news in the form of pictures and photographs, as much as possible. Young people today rarely have patience reading the next text story. In the Internet age, everything is for the sake of speed. A few pictures and a few lines of words can inform readers about news events. This is the news story of the Internet age. ”

“Someone might ask, with so many news sites across the United States, why should people choose our site? Use the title of the more controversial xing, exploding xing to attract the reader's attention. Even if the news event is not so exaggerated, the reader is just scolding us with the title dang, but when the website's views go up, the ad will automatically come to the door. Websites and weeklies are two things, one can be vicious, the other is the sharpest weapon in our hands, just stick to a consistent style. ”