American Fortune Life

As a senior media man and editor-in-chief of the newspaper, Pete Kaplan's biggest desire was for the New York Observer newspaper to grow in its own hands and become a large newspaper consortium.

The loss of years in the past left him free, profit became the biggest problem that bothered him, let alone grow the newspaper, and the ability to keep the job became a problem.

Andy Smith's dominance, from worried distrust at the outset to happiness and gratitude now, watched the newspaper emerge from its predicament, not only that profitability was not an issue, but also that the newspaper's sales area expanded systematically from the Manhattan area to the United States.

Once again, his ambitions were awakened, but it was not easy to convince his boss.

Since joining the main newspaper, the boss has emphasized the construction of the newspaper website. Both the electronic subscription and the website need to be important to the newspaper, both privately discussing that the newspaper's network department is the boss's own son.

Five photo editors and 20 full-time photographers, almost as good as The New York Journal. Not to mention a lot of freelance photographer contributions.

Full-time photographers often have to cope with photo-editing assignments that must be handled daily, while freelance photographers do not have mandatory shooting assignments, scattered around the corners, and are therefore active in the wider cities, villages, street ends, hunting topics that are extremely broad enough to capture live news; when shooting topics, there is no time limit and interviews can go deeper.

The reason why there was such a large team of photographers, which was related to Andy's idea of doing a news site, was that he asked news on the site to use as much photo coverage as possible to reduce text coverage, and if text appeared, it would be better to annotate the image.

The paper market will be wiped out by the Internet, which is just a matter of time. Andy's focus on investment has also paid off. Six months of development, the news website of the observer newspaper has begun to make a profit, even if Andy chose a simple interface for a better customer experience, abandoned advertising revenue, left a lot of the interface blank, and more and more customers opted to subscribe to the electronic version. In particular, video topics such as street testing, based on his creative street visits on the website, have had tremendous repercussions.

Especially “The Mother in the Child's Eye and the Self in the Individual's Eye," the Street Test “The Reaction of Strangers Wearing Different Children on the Cold Street” two videos are tens of millions of hits. Each video is followed by tens of thousands of comments and featured in television media.

“Boss, I know the paper market is shrinking, but at the same time, admit that the paper media doesn't disappear, and in the event of a sudden or major news event, people first choose newspapers with a long history of newspapers with great credibility to buy answers and perspectives in their hands rather than believe in irresponsible storms on the Internet. ”

Andy still agrees with that and would do the same for himself, but he's still worried about adding a daily newspaper, investing, people can't do it that easily, the key is profitability, competition in the media publishing industry is cruel, street newspapers are not uncommon, “I agree with you on that, but the daily newspaper and the weekly magazine are not the same, people in all aspects, sales outlets are much bigger, everyone is transitioning to the Internet, our newspapers are going to do the media, profitability, have you thought about that? ”

“Boss, the influence and credibility of The Observer newspaper has basically reached a bottleneck. Now all you have to do is slowly establish sales channels to all the major cities in the United States. The reason you need to publish an additional daily newspaper is to increase our voice. In the power of American public opinion, our voice is really small. The influence and credibility of our newspaper is definitely not a star and a half stronger than that of the New York Journal, which is a fake news newspaper. However, they are the sixth largest daily newspaper, and the voice is much bigger than ours. Boss, you should know how important public opinion is. The role of a tongue newspaper is not just that money can measure...”

Pete Kaplan did not answer the boss' question positively. To convince the young boss, he had to use the best reason to impress him. The boss was already the youngest billionaire, and his heart was not bad. The favorite thing about young successful people is that someone listens to him and has a voice in society. To think about it, the boss started acquiring newspapers. In addition to being an investment, I'm afraid he needs a voice. Preparing a tongue for himself is also an important reason!

“…” Andy frowned lightly, not to mention that he really attached the utmost importance to the right to speak. The important xing of public opinion did not have to be overstated, nor was the acquisition of the New York Observer newspaper a star and a half point. Whether it was the whitening of black history, the shaping of images, or the social status of individuals, the newspaper owner had a much greater advantage over his bestselling writer status. At the New Year's White House dinner, he was ignored by the politicians. Apart from his family, wealth, I'm afraid the newspaper in his hand played a small role. After all, he just joined the main newspaper to pull down a powerful elephant, who would underestimate this young man.

“Well, which newspaper did you see? ”

Pitt Kaplan couldn't help but hold his fist. Since the boss had let go, things would be fine. After all, according to his opinion, there was no need for the young boss to take money outside, so that the last bit of resistance disappeared.

“Boss, here's my plan. We have a lot of momentum at the moment. I asked the finance department, and they told me that the market valuation of the newspaper should be between 30 and 40 million by now. I think the bank would be happy to lend us enough money to buy several regional newspapers in New York City, and by consolidating several regional newspapers, we could have a daily newspaper in a very short time. ”

Andy couldn't help but smile and say to Pete, "If that's what you're thinking, then it's time for the tabloid. Are you serious or entertaining? ”

And Pete Kaplan didn't sell it, either, and he said, “Our observer. Despite the serial part of the novel, the view was too neutral and the content of the report too serious. The new daily newspaper is definitely going to take the entertainment route, boss, and I want to expand the team of photo editors and full-time photographers. Follow the boss's photo journalism as well. ”

“Oh, you want the paparazzi! Does this affect the credibility of the observer?” Andy laughed and said his concern.

“Boss, I've been thinking about this, and I think the newspaper should have a subsidiary to manage the daily newspaper and separate the daily newspaper from the weekly newspaper, so there shouldn't be any problems. ”

“You seem very thoughtful. So let's do this, and I'll have my think tank send people and banks to talk about loans, and you'll form a negotiating team to buy the regional newspapers you like.” Andy cares a lot about increasing his social impact, so he won't hesitate anymore.

“By the way, have you thought about the name of the new Journal?” Andy went on to ask.

“No, boss, you want one.” Pete Kaplan shook his head with a smile.

“Oh, you, let's call the World Observer.” Andy laughed casually and said a name. Since it is a daily newspaper, it must be a worldwide news story.