American Fortune Life

Towards the end of the afternoon, Alvitelli brought her assistant to Andy's office.

Andy closed the album in his hand and smiled and said, "Any results? ”

“Well, while not much information is available within Marvel, the information gathered is perfectly complete. Marvel's history was skipped, and what really took Marvel from its peak to its ruin was the 1980s and 1990s, Jim, when you came to report to the boss.“ Al sat in the seat opposite Andy's desk and turned to the assistant behind him.

“Marvel was caught in a financial crisis in 1986, acquired by the billionaire Ron Pereman-controlled New World Film Corporation, and later resold to himself in 1989 for debt problems.

Under his operation, Marvel was listed in 1991. In the same year, a group of star painters, including Jim Lee and McFarland, left Marvel's self-standing portal and founded the third largest cartoon company in the industry.

But Marvel was not aware of its huge losses. Instead, it began to grow in confidence and expand its debt after listing. In addition to desperately launching more bizarre Marvel Cosmos comics, Marvel also bought other companies, including toy companies, card companies, cartoon distributors, and so on. Marvel bore huge debts.

During this decade, Marvel boss Perelman only wanted to make money, sell the right to adapt the easiest, and not build an empire. Throughout the 1980s and 1990s, Marvel sold the right to adapt classic characters including Wonder Four, X-Men, Super Bold Man and Hulk. For example, X-Men's right to adapt was sold to Fox in the 20th century, and Spider-Man's right to adapt was eventually sold to Sony after a few lawsuits.

The bubble in the American cartoon industry collapsed, a large number of cartoon stores went bankrupt, Marvel's sales channels were damaged, and stock prices fell all the way down. Marvel had to file for bankruptcy reorganization after numerous attempts at eventual programs in 1996.

In 1996, Marvel, who filed for bankruptcy, was robbed by two billion-dollar financial tycoons on Wall Street, confronted by Ron Pereman and the acquisition of the great god Carl Eacairn. As a result, "Crane Clams competed for Fisherman's Bentley”, and two shareholders of a toy company with Marvel led the bank to acquire MBO once by management, and then reborn the current Marvel Entertainment Group after merger, bankruptcy and resale. ”

Alvitelli waved him away after the assistant had explained, Andy took a sip of coffee and frowned slightly, well, his little assistant had gone home on vacation.

“In 2005, Ike Pirmut became CEO of Marvel Entertainment and began to take back Iron Man's IP rights. Core members of the Avengers Alliance, including the Hulk, Thunder God and Black Widow, returned to Marvel's family. To compromise, Marvel reached an agreement in 2005 with Paramount to distribute 10 films produced by Marvel over the next eight years. ”

Andy heard this place wrinkled with his eyebrows, and Nima, Marvel's people were all a bunch of pits, filling a pit, turning around and digging a pit and burying themselves.

Al saw the depressed look on the boss's face, he had to report sympathy in his heart, and the company the boss saw was completely genetic with the death in his bones.

“But there's another version of what I'm asking about, and it's Kevin Page, the new CEO of Marvel Films, a Marvel entertainment subsidiary, who wants to buy Marvel characters back and make movies and make characters intersect in movies, like comics. ”

Andy's eyes squinted slightly, and it looks like this Kevin Page is the real talent, which should be his well-structured Marvel movie universe.

“Despite Marvel's efforts to negotiate, not all copyrights have been bought back. Copyrights to X-Men and Spider-Man remain with 20th Century Fox Films and Sony Film. ”

Andy flipped a white eye, but he knew how shameless Fox and Sonny were, and they almost squeezed them dry, especially Sony's little spider, Dunima.

“There's nothing I need good news...” Andy really made Marvel Entertainment's death experience disgusting, except for the crazy sale is high price recycling, back and forth torturing, not bankruptcy.

“Oh, there's one, and perhaps the boss will like it, there's a huge contradiction within Marvel, and it's hard to reconcile, and some shareholders have a huge resentment against management for Marvel's growing liabilities and low returns on profits, especially the new CEO of Marvel Films, Kevin Page, and his parent company, Ike. ”

Andy's eyes lit up and his mouth smiled. His favorite is this inside-out company. Only if he can't unite internally will he let him in. One iron plate is the most headache. If so, he doesn't know how much it will cost to get this IP warehouse in his hands.

“How could this Kevin Paige contradict his parent company's CEO and still sit on Marvel's CEO?” Andy asked curiously.

“Oh, Eckpile Mutt is not only CEO, he owns 37% stake in Marvel Entertainment Group, naturally representing shareholders, and this Kevin Page stands behind Marvel's soul character Stanley, Marvel cartoon editor Axel Alonso. ”

Alvitelli saw the smile on the boss's face and knew that his boss would definitely like the news, but when he thought about the trouble and annoyance that the boss seemed to see in the company, he couldn't help but say, “Boss, although we can use the contradiction to complete the acquisition, it's not that the contradiction will disappear after the acquisition, especially this Stanley, as Marvel's soul figure, his influence in the company cannot be ignored, and it is even possible to influence the acquisition negotiations. ”

Andy, of course, knows how difficult it is for this old man who likes to run dragonflies in Marvel movies. Forget him, when Disney bought Marvel at a high price that affects his company's share price in the past, he almost got mixed up with the old man. If Disney hadn't made the compromise and kept the DU stature of Marvel Entertainment and the share price that all shareholders couldn't refuse, it wouldn't be possible to complete the acquisition.

But when I think about Marvel, I think about how to deal with this old man, who really thinks of Marvel as his own child, who has been such a pain in the ass, but just wants to see Marvel become a great company in his lifetime.

It's just a handful of changes, a lot of flirting, almost losing the family, and I haven't met anyone who understands. I don't know anything about IP cross-media operations. Film and television adaptation basically failed. In 1981, Old Stan Lee went to Hollywood to make Marvel adaptations, TV shows and movies, and there was nothing to build...

Until 1998, the Blade Warrior gained a good reputation; in 2000, Fox Fox's X-Men movie was a great success; in 2001, he introduced his own grading system; and in 2002, Sony's Spider-Man began an ice-breaking tour of comic book adapted films, which was pioneered by others and filled with money, before cross-media operations brought Marvel back to life and began to understand the value of IP.

It took only 30 years to figure out what IP was and how it worked, and it had to be said that Marvel had really been dumped several blocks by DC, and before the Iron Man sale, no Hollywood company was really looking at them at all.

By 2016, 13 films had been shot by Marvel Films alone, and Captain America 3 Andy had certainly not seen it, but the box office could have known.

The total number of box offices for these 13 films reached 10.2 billion, or an average of $700 million per box office. This does not include the x war police outside, the little spider series of box offices.

This Nima is not a comic book company, this is a warehouse full of gold!

Andy would never let a company like this lie down and slip away from itself, and Disney, who bought Marvel in his past life, looked like a Hollywood boss. Well, actually, he's the boss, and that's what makes a lot of money.

For many years, Hollywood has been a legend of six and seven major cities. It seems time to change the status quo, most likely becoming the seventh largest dream factory has also become history. Besides the reason for being crowded, there are also too few resources in hand. Just hope that the big director Spielberg is useless!

Resources, IP copyright is the killer of future movie companies!