American Fortune Life

Chapter 689: Unique Advertising Marketing

“How important the Hot Spurs Club is for the continuation of the development plan for the Northson Polish Park, facilitating a broader and comprehensive reconstruction plan, thus creating more jobs and giving the Tottenham region the economic impetus it deserves. ”

Boris Johnson, a blonde-haired conservative, as a candidate for mayor of Greater London, said in earnest to many of the microphones in front of him, almost poking him in the face.

“As with the official statement of the Hot Spurs Club, the Greater London Municipality's neglect of the Tottenham District is not a day or two, and the Municipality should provide public funding for the rehabilitation and reconstruction of the Tottenham District. If the White Deer Alley Stadium has prevented the Hot Spurs Club from developing, why not build a new stadium? I can't go on like this if I'm mayor... ”

“Bang--”

“This fucking bastard, Wanker! He means who he is! Birch, motherfucker... ”

The mayor of Greater London, who has been in office for seven years, is also a Labour Party candidate Ken Livingstone.

“Mayor, no matter how stinky his mouth is, how annoying a clown he is, this time he has taken the initiative and attracted media ideas, and we must respond as soon as possible and not let him continue to take advantage of the matter. ”

Ken Livingstone's angry, blushing face slowly calmed down, listening to his own staff suggestion, watching Boris on TV talking in the face of the interview, couldn't help but bite his teeth and say: “That's it, damn Boris, the fucking Yanks are in trouble. ”

With a slight twinkle in his eyes, the clerk pushed the glasses on his nose and continued: “Abu is hosting a wine party at home tonight, and Andy Smith will be there, so you can talk to him about traffic clearance around White Deer Lane and the improvement of the surrounding environment, and stabilize the Hot Spurs Club to continue to expand. ”

Boris on TV is still bragging, "... Yeah, you're right, I'm a senior fan, and I like the gorgeous offense of hot spikes, and while I'm Manchester United's loyalty, it doesn't prevent me from liking hot spikes as well...

I'm meeting with Mr. Smith tonight to discuss the hot field, and I think we'll have a lot in common. Well, gentlemen, I'm going to Tottenham now for some bad traffic... ”

Everyone looked a little silly at taking their helmets out of their backpacks, putting them on their backpacks, riding a bike and leaving, Boris, and the whole scene was horrible.

“Is he going on a bike? ”

“Is he crazy? Turns out he's a jerk... ”

The hustle and bustle outside would not affect Andy, who was lying on his knees in Lima trying so hard to cultivate, until after a long time, when the noise of chaos and all sorts of noises returned to quiet in the bedroom.

The face of the Lima powder flutter, even the facial expression, is still so bright, the sweat on his face adds an infinite flavor, ignoring Andy's dead and sinking body weight, his arms tightly around his neck, enjoying the sparkling fireworks.

Until Andy rose with a gentle face, and after a sound of the bottle opener, his side socketed into Andy's arms.

“Honey, are you going to lay on me all day?” Andy caressed Lima's smooth back and laughed when she heard her impotence.

“Isn't that a bad idea? Of course, it's mainly you who hook me up... ”

“Whoa, whoa, whoa, whoa! I took a good bath before, then I just asked you to give me some advice on the clothes you chose, you little bastard! ”

“Then why don't you resist? ”

“I resisted... ”

“Ha ~ Adjust the zishi with me. I'm called Resistance? ”

“Roll...”

There was a laugh and scream in the bedroom, but it didn't take long to quiet down. About half an hour later, Andy walked out of the bedroom in a nightgown, carefully closed the door, didn't want to wake Lima, who was already tired and asleep, walked into the other bathroom and rinsed off, came out and looked at the time.

It was after 2 p.m., Andy wiped his hair clean with a towel, walked to the office area in the corner of the living room, opened his notebook, got up in the dining room in the blank, turned the coffee machine on, leaned against the counter, looked at his phone, and waited for the coffee to cook.

Ding--

Andy takes out a coffee cup and puts it to the bottom, presses the switch, and the loud coffee falls into the cup, smelling hot and snotty.

Walk back to the office area with the coffee, sit on the boss chair, shake down the mouse, turn on the video software, and start calling the connection.

Soon the screen of the notebook flashed and the video window slowly became clear, revealing the face of HULU video CEO Jason.

“Boss... Cough, good day. ”

Jason seemed to have just woken up when he saw the big boss wearing a nightgown, a little embarrassed to say hello.

Andy nodded with a smile that didn't bother him, asking, “Is everybody here? ”

“Here we are. ”

“Well...” Soon after Andy's video window showed up with a meeting table for eight people, he nodded in response to his greetings: "Today's meeting was about defining the ad marketing model for HULU videos, which I had in mind at the beginning of HULU videos.

As all of you sitting here should know, users are already tired of paving the ground and bombing endless ads, so I figured out another way to put only a small number of ads in the video content, especially important to give users autonomous choice over the ads.

First, users can choose when an ad will appear, whether to insert an ad while watching a video, or whether to watch an ad at once before the video plays.

Secondly, users can choose different ad types based on their preferences. Because every episode of Hulu is an exclusive advertiser, for it, it's like following a consumer.

For example, an advertiser for an automotive brand creates multiple versions of ads for viewers to choose whether they want to see commercial or home models or off-road models.

If a user is willing to buy a model, they will choose the appropriate ad. This personalized ad meets different user needs, which greatly enhances the value of the ad, because when a user clicks on an ad to watch it, it means it is effectively served to potential consumers.

Finally, in addition to being able to choose when to watch ads and what kind of ads to watch, users can also vote to rate ads and participate in the fun between ads * * *. ”

As Andy delved into his unique advertising marketing model, the eyes of the crowd in the conference room, far from the HULU video site in Los Angeles, became brighter and brighter, and everyone's eyes flashed with admirable eyes, watching the monitor in a nightgown, with a big coffee sipping boss at the end.

Genius! No wonder you can earn ten billion at this age. It's really the genius of brainstorming wealth, as the media say!

“Instead of forcing users to receive advertising messages that create resistance, let them take the initiative to see and play ads.

In addition, we need to collate survey data, and we started with only two minutes of advertising in every 22 minutes of video, while I understand that there are eight minutes of advertising on TV for equally long videos. Also as a medium for carrying advertising, Hulu is a quarter of the length of TV advertising, and the volume of advertising is moderate and does not affect users' viewing. ”

Andy dropped the coffee cup, smiled confidently on his face, and went on to say that these were not his bullshit, but based on detailed data. His past life was really tired of the rabbit country's videos. There were advertising sites in the beginning, in the middle, and at the end. Without members, he couldn't skip the bitter experience of advertising, and the various spam ads that were playing, what kind of legendary spam ads, could make people puke.

Since advertising, the brand is naturally designed to promote better, why not make advertising a little more likable. Since the rabbit has a brain-damaged advertisement, the disgusting person has become a successful advertising model, to say the stronger, it is naturally those advertisements that lay heavily on the death of disgusting people. It is really possible to open any video, there is nowhere to hide.