American Fortune Life

In the context of globalization, global mergers and acquisitions are increasingly linked to enterprises in rabbit countries.

For more than two months, Microsoft's merger and acquisition of Yahoo has boiled down, while pushing Ali to the tip of the wind. Looks like overnight, Ali's doorman, Jacques, found Microsoft walking to his side of the bed.

One can imagine the tremendous pressure that Jackma can feel, Andy knows better than anyone else, from the control that Jackma has been emphasizing. If we lose control, what else does Jacques have? What will Ali look like?

Changing is no good for Ali, not much for Andy's asset layout, and Andy knows better than anyone that this acquisition will end well, but no one else knows.

More than two months after the siege of Yahoo, Microsoft, which holds the ticket, finally blows the horn of the main offense.

On April 6, Ballmer told the Yahoo Board by public mail that Microsoft would launch a malicious takeover at a lower price if the parties failed to reach a deal by April 26.

Under Microsoft's final disc, Jackma, who weighs the pros and cons as much as Yahoo co-founder Yang Zhiyuan, may be struggling to “unravel” this opportunity - reducing the 39% of Yahoo's holdings to a safe level in Microsoft's hands, a ratio that guarantees Jackma absolute control over Ali.

Li Xiaoying watched Andy's eyes slit into a line in the video. His right hand kept rubbing against his chin. He looked like a frown and said softly.

“According to my observations and analysis, Microsoft is already more valuable to Jackma than Yahoo, who is a much more useful strategic partner than Yahoo, eager to participate in the design of the world's Internet landscape. ”

Andy smashed his mouth, nodded in agreement, and smiled on his face, "My ladies, tell my lord everything you think of! ”

Li Xiaoying was directly smiled at and glanced at Andy, continuing: "Therefore, Ali's strategy in this acquisition may be focused on two aspects.

First, Yahoo's shareholding in Alibaba is too high at 39%, and Jack Ma has long wanted to repurchase it. There is a good chance that he will take advantage of this opportunity to demand that Microsoft reduce its shareholding after Yahoo's acquisition in order to gain more autonomous rights to development.

Second, Jack Ma will seek to bring more resources to Alibaba's future development by removing some of the restrictions on Alibaba's internationalization in the original shareholder agreement with Yahoo. ”

Andy looked at Li Xiaoying's pretty face in the video, and his heart tian tian lips, pretending to be a soulless house, said: "Master, the next time I see you, I will fall asleep with you and fall asleep in zu... ”

“Shh! Shameless, who sleeps with you! ”

Andy smiled and shrugged uncomfortably. He said: "We can take advantage of this. I don't think Microsoft will succeed in acquiring Yahoo. Yang Zhiyuan is too arrogant. He won't agree to Microsoft's price. He doesn't want his company to be acquired. Now he is just forced by Yahoo's other directors. What he needs is Microsoft to give up.

But in response to Microsoft's malicious takeover, he's bound to need a lot of money, and I'll get in touch with him to see if I can buy some of Ali's shares from him. ”

Li Xiaoying Xiu frowned slightly. “If you mix it in at this time, it will make things more complicated. After all, you are not a normal person, or I should come out. ”

“Well, it's true, it might actually trigger a butterfly effect... ”

“What butterfly effect? ”

Andy's expression stagnated slightly and a glimpse of colour flashed in his eyes, laughing: "Worried that I would cut my beard halfway, Microsoft would speed up the malicious takeover. By the way, I have a historical problem that you have to solve for me. ”

“What's the problem?” Li Xiaoying was made to laugh a little by Andy's jumping thinking, but seeing Andy wanting to teach, he decided to help him answer.

“It's Xiang Yu. With what weapon?” Andy twisted his eyebrows and thought, a serious question.

“Hmm? Looks like the Great Trident ba... You bastard! ”

“Haha, yeah, that's it, you're so smart, I like the way you know the second, hey, hey, don't turn off the video, I still...” Andy Haha laughed at the video on the black screen and mumbled badly: “What a smart girl! ”

After laughing, Andy's expression slowly became more serious, and this time it was his best chance to increase his Alibaba stake, which must not be missed.

The purpose of Microsoft's acquisition of Yahoo is very clear - to compete with Google for online advertising dominance. And there are signs that Microsoft's acquisition of Yahoo is an eighty-nine win, and everyone is waiting for the moment their boots land.

Even Jack Ma was thinking about how to deal with the new Big Mac, and his eyes had long since shifted from what he regarded as a nailed Yahoo to Microsoft.

He picked up the phone and called Li Xiaoying in the past, but he was refused twice in a row and had to make a third call without saying anything.

“You're an asshole, you know you're a xing harassment? ”

Andy squeezed his eyes, took his phone out of his ear, heard angry and angry accusations on the phone, and laughed, “I was just asking a historical question, not what I said... Okay, okay, sorry, I apologize, okay, so tomorrow you bring someone to New York, I'll give you an appointment with Yang Zhiyuan. ”

“Got it! Goodbye!”

When Andy picked up his eyebrows and laughed softly, “This little chili, wait, you're a killer. I'll eat it in my stomach! ”

In Gaia's conference room, Andy was relaxed in the boss's chair, with a pen in his hand, and was in a good mood to play, listening to his men's implementation of the Knight in Black program.

“Our main hit this week with the media has been the fully automated coffee machine developed by Starbucks. This coffee maker is like a ‘ready-to-use' machine that sells cola, and when it switches on and off, the coffee comes naturally.

This coffee maker cannot adjust the extraction method according to the coffee variety, so whatever the beans are, it makes a whole flavor. While Starbucks is now replacing this week's selection, it's just a stunt or routine that has long lost its meaning.

Now, with the presence of instant coffee, Starbucks is becoming more and more like a dessert shop. The original high-end luxury style was severely hit, and this time the media questioned it, attracting a lot of reaction on the internet and forcing Starbucks to come forward and explain that the number of visitors to Starbucks is still growing negatively.

Now that the stock price has reached $17, the impact has been remarkable, and if we were to launch a tax evasion campaign on the UK side at this time, it would likely trigger a sell-off panic and the stock price would plummet... ”

Andy paused his hands playing with the pen and looked up for a week, laughing: "Remember, when we successfully took Starbucks, its greatest value was this brand, not the coffee we bought inside.

In fact, rather than the global economic downturn forcing Starbucks to close many stores, the devaluation of the brand has shattered Starbucks' brand mythology, infinitely expanding, leading to plain language about the brand experience and a reduction in brand power.

So, gentlemen, at the same time as the acquisition, you also need to think about how to make Starbucks' brand deeper. Brand assets are Starbucks' most precious resource. Brand expansion, for it, may be both additions, drivers of development, and subtractions, weakening the accumulation of value of the brand. The previous rapid expansion made Starbucks float, and the expanded boundaries exceed the core value of its brand. After we take over, we need to think of it as a quit! ”

Everyone in the conference room nodded seriously and seriously, as if Starbucks was already Andy, brainstorming for Starbucks' next move.

If the Starbucks knew about the scene, they would have bled to death the bastards who were causing them endless trouble talking to themselves.