American Fortune Life

“Starbucks is currently priced at $14.7 million, compared to $19.8 million at the start of the Black Knight program, with a market value of $1.75 billion and a total market value of $5.3 billion. ”

Andy looked over at the data in hand and listened to the head of the team in charge of the Black Knight project, who were very satisfied with their work, and although the plan drew on many other resources to collaborate, it did do quite well to achieve this noticeable result.

“Boss, the Starbucks takeover should start, the negative news and crackdowns we can use are almost over, and there are indications that its stock price has been probed and will rebound for some time to come if Starbucks' good news comes out. ”

Al said in due course that if the crackdown on a restaurant chain was not a real fatal issue, it would be difficult to crack down on the stock price of a listed company into garbage stocks, and the negative news would be offset after a period of centralized PR, and the stock price could rebound.

Andy looked up and nodded at Al, but instead of saying anything, he continued to look at the last piece of information in his hand, 10 lines at a time.

‘Swedish scientists unexpectedly discovered in 2002 that acrylamide was produced in starch-containing foods heated at high temperatures, such as fries, potato chips or bread heated at temperatures above 120°C, that commercial baking in Starbucks had extremely high baking temperatures, and that the darker the color and the more intense the aroma the same starch-containing foods were cooked, the higher the yield of acrylamide.

Basically all coffee on the market may contain acrylamide... There is insufficient evidence that acrylamide is carcinogenic to humans (possibly carcinogenic) ’

Andy frowned and looked up at the conference room a week later and asked, “What's on the last page of the profile telling me is that coffee can cause cancer? ”

One of the think-tanks responsible for compiling data hastily explained: "Acrylamide is a toxic carcinogenic chemical that is not carried by the beans themselves, but stems from the coffee baking process. At the same time, it can be found in foods such as toast, fries, cookies, fries, etc.

A 50-kilogram adult NIAN takes 130 micrograms, or 10 kilograms of coffee, per day to get the carcinogenic dose, 10 kilograms of coffee, almost the equivalent of 28 Starbucks medium cups of coffee.

There is insufficient evidence to suggest that acrylamide is a carcinogen in humans, but only potentially carcinogenic.

But I think it's data that can be used to create panic and suppress Starbucks' share price! ”

Other think tank members, including Andy, all had a slightly unnatural twitch in their faces. He looked so obliquely with glasses, his blonde hair combed into a big back, very Sven's elite subordinate, and looked at the smile on each other's face. He felt like a dog. It was too dark for him.

“Cough, don't talk about the dose. It's a hooliganism...” Andy looked down at the details in his hand and whispered to himself with a whisper from the black line.

The voice was not loud, but the meeting room was quiet enough, people also heard the boss's spit slot, and it was not due to Guan 'er, several people also spoke to the previous explanation of glasses Sven man to smile.

“Boss, I think this thing is perfectly manipulative, and it can be a fatal blow to Starbucks, distracting them a lot from JING and doing crisis PR.

This creepy rumor, although logically untenable, can have a tremendous panic effect in the short term, leading to public opinion siege, popular attention, sharp stock price drop, and even trampling, directly breaking through the current Starbucks stock price support, and we can activate the bottom price suction while running short.

And this data has been around for a long time, and many big catering companies know it, and they've been spending money to fade away the fact. Once we acquire Starbucks, the characters will change and we will face this time bomb, which may be used to target us in the future.

How about we detonate it ourselves before then, after all, Starbucks is not ours now. Either way, it's very good for us! ”

Daddy-daddy-daddy--

Andy listened to Glasses Man Sven's analysis, his fingers tapping quickly on the desktop, his nails hitting the desktop, making a crisp, dazzling sound, his eyes flashing.

“Al, what do you think? Will it break the brand directly? ”

“You can control the rhythm, initially focus on suppressing Starbucks, when public opinion ferments, panic spreads, when the aim is reached, you can expand the scope of the attack and share Starbucks pressure, then the coffee industry association will naturally come forward to clarify, but the impact on Starbucks will be huge in the short term, and the proposal is feasible! ”

When he heard Al's words, Andy looked at the glasses and Sven looked a little excited and said with a smile, "Randy Watson... Then I'll leave this to you to run, and I'll give you the authority to mobilize all media resources in the short term. Don't disappoint me! ”

“Thank you, boss, I won't let you down!” Randy Watson replied with a little excitement.

“Oh, I'm waiting to see you perform. Ladies and gentlemen, we are also ready to launch this acquisition of Starbucks, which we have been padding for far too long, and I hope that once it starts, we will quickly resolve it and complete it in a crushing position! ”

Andy laughed softly and his expression became serious, saying solemnly to everyone.

“Understood!”

Everyone in the room answered with a different voice.

After the meeting, Andy and Al walked side-by-side to the office, and Andy said with some emotion, "This malicious takeover may make my impression even worse and make me sick. ”

“In the crazy years of the early 1980s, when leverage was used for malicious acquisitions, acquisitions meant layoffs or salary cuts - which was where leverage acquisitions were most at stake in the morality of public opinion, and were severely flogged and crusaded by the media at the time.

Too strong greed permeated business life at the time.

And boss, you did acquire Starbucks for better asset allocation, to make it bigger, so long as we make Starbucks stronger, no one cares what we do now, people will always worship only the successful! ”

Andy shook his head with a smile, walked into the office, took the coffee sent by his assistant, just wanted to drink it, seemed to think of something, hesitated, and looked at Al with a bitter smile and said: “I made Randy Watson's data a little suspicious... ”

He blew the coffee, took a sip, Al shook his head and smiled, and the assistant was a little unknown, so he blinked a few times.

“Or to prevent Starbucks from launching a poison pill program to deal with our malicious takeover. ”

"But Starbucks has too many shareholders, 6,000, and in order to distribute preferred shares, those big shareholders can't accept the huge loss of diluted shares once the stock price is almost cut off at the waist, so it's hard to pass the poison pill program inside Starbucks.

Instead, be prepared for his introduction of a third party, the White Knight's agitation, against our malicious mergers and acquisitions at a higher price, creating a situation where third parties compete with us for the merger and acquisition of Starbucks.

And in the case of white knights, we either raise the price of mergers and acquisitions or abandon them. ”

Andy nodded profoundly, frowning at his chin and thinking: “First suck more than 10%, then say, even if there is a White Knight mix-up, we will still have circulating shares in our hands, then if the price is too ridiculous, we will use the stock price to get pulled up, make a big buck, then turn back slowly to clean up the business against me, anyway, the profits from Starbucks are enough to compensate for our layout this time, meaning Qi is not my style! ”