American Fortune Life

Paris.

On the streets of the late autumn morning, the view of the Seine River is particularly wide, the old European architecture is brushed on both sides, the leaves of all colors are distinct, the clouds of the sky are as low as they can be reached, and the autumn of Paris is so gorgeous in the sun, it feels so intoxicating.

From the convoy that just left De Gaulle Airport, Andy saw a stunning view outside the window, a golden crown, a European architecture that, if not his first, made him laugh: “Just like a beautiful, heavy impressionist scroll! ”

Andy doesn't like French very much, except, of course, beautiful French women. Especially those French with an unknown arrogant character, yet the arrogance of the French is pervasive and has to do with their national traditions.

The Germans generally believed that the French always behaved like masters, at least not servants, under constant pressure to be neighbors with them.

Do not equate “freedom” with France, whose freedom is often based on the feelings of others.

They think humility can be disrespectful, and the Gaul rooster is a very pertinent illustration of the character, arrogance, and fighting of the French...

The arrogance of the French targets everyone, they treat everyone the same way, Andy once heard from Marion Gordy when she softly soothed the conversation, the Americans are illiterate, the Brits are fond of the same xing, the Germans are too stubborn, the Italians have no brains, the Spaniards are insane, only the noble French are the wisest and bravest.

Feeling the arrogance in the bones of the French, Andy didn't say anything, got up and went on a blast and made her kneel down to sing the overnight conquest! “Spit on your face"...

The Four Seasons Hotel George V, Paris.

With the arrival of Andy, the housekeeper of the Royal Suite has already stood with four waitresses at the lobby door, full of flowers.

Traveling along the hotel's corridor, mural sculptures are misplaced, as if in a trance at the Versailles Palace.

Of course, the palatial George V Four Seasons Hotel, for Andy today, no longer has the glamour of his first stay. The only reason he chose the Four Seasons Hotel, with the little Versailles Palace, is that they know more about their preferences and how to treat themselves.

“Mr. Smith, your breakfast is ready, prepared by Philippler Jean according to your taste. ”

Stepping into the Royal Suite, the assistant helped Andy take off his trench coat and listened to the housekeeper, Andy smiled: "Oh, say hello to Gusteau for me, thank him. ”

“Yes, sir. ”

Andy walked into the restaurant, and the waitress had opened all the stainless steel cups, and the colorful food was still warm. After a slight smile and nod, Andy sat on the first seat, picked up the high foot cup with lemonade on the table and rinsed her mouth, spitting into the basin the waitress was holding.

The napkin unfolds and picks up the knife and fork to start enjoying his delicious French breakfast. At this point, the assistant walked in and said to Andy, "Boss, Sebastian and Kathier's father and son will be here in an hour. “

“Well, okay, you sit down and eat, too, very well.” Andy wiped his mouth with a napkin and nodded.

Now referring to Spade A, the first thing people can think of is a few images: Andy Smith, Hollywood star, drunken fan of nightclub paper, gorgeous A label! Several key elements of the brand have gained ground, and the success of Spades A's marketing strategy is evident.

“In this year's blind contest, our Spades A will be able to throw Moe Yue, Princess Louis and other major brands behind us for 96 points. This time, the reason why we are holding a sales party for a limited edition of Super Luxury Champagne at the Paris Opera House is to continue our marketing strategy.

As for your proposed strategic transformation layout, we'll talk about it later. There's nothing wrong with the luxury image in front of people, the star effect, the rich, the rich, the rich, the wealthy. I don't think there's anything wrong with that. Don't forget, Spades A was first discovered at the club.

Don't get too close to the market, as for, those ridicules, huh, do you need to be concerned? It's a joke, it doesn't sell. ”

Andy closed the plan and threw it at the desk with a grin and disdain on his face. Ironically for the French media, it seemed to him that he could not eat grapes that said glucuronic acid. Even during the financial crisis, the sales of Spades A had not been much affected, especially the hot sales in the Asian market, almost directly erasing the fall in sales in Europe.

“It's the product of thorough and sophisticated marketing, and it's the success of speculation. So what? We're just a bunch of people, you know, getting noticed by the celebrity effect. So what?

Delicate craftsmanship, the pursuit of detail, design and aesthetics are all important elements of luxury and are indispensable.

The ultimate goal is to make money. Now that you've just come to the forefront, with brand positioning, you're telling me you want to get rid of the old image and get ready to go into the premium market?

Are you all right with your brains? ”

The conference area in the Royal Suite is silent, with only Andy's cold reprimand, Sebastian, CEO of Spade A, Kathier and Market Director Bernard, all sweating like a needle felt.

Their contacts with Big BOSS have not been significant, although they were initially acquired, but most of the time thereafter they have been pipetted by think tanks, who have been briefed daily.

It gives a lot of people the feeling that Big BOSS is paying very little attention to Spade A champagne, it seems that they don't care about the small amount of money at all, but nobody thought that this group of people wanted to kiss their asses with the intention of boosting 13 grams and shooting at their horseshoes.

Nima, this face is smoking. It hurts!

“I'm sorry, boss, it's my fault that I've been shaken by critics' attitude and speech... ”

ceo Sebasti Cookwed had a bitter expression on his face and stood up proactively to admit the mistake.

“The sparkling idol glow doesn't mean let it go. Heavenly Dynasty sales surge, this glittering packaging plays a crucial role, no star effect, which brands do you think can take the market away from? ”

Andy stared coldly at Sebasti and said that he knew that the group felt that the sales were high enough and had been criticized by the self-styled French, as if they were upgrading their personality and didn't want to label themselves as homeless anymore.

“Sit down, I repeat, the primary goal is to make the best champagne. A prestigious specialty of Spades A is made, and the outer packaging needs to be innovative. But Tuojin is still our symbol! Now is a good time for us to continue with the Spades A-star effect, consumer excitement, and this... ”

Andy looked sharply at the remainder of the scene and reached out and patted the plan on the table and said: "It's not too late when Spades A really dumps the big medals of Hyatt, Princess Louis and so on in the market quota! ”

“Understood, boss. ”

The several people present responded seriously and solemnly, for this time being reprimanded by the boss, let them completely understand the mind of their boss, that is, don't let him fool around with what nobility, it is more important to be able to sell and make money than in a noble stack of wine cellars!