American Fortune Life

Newspapers are arguably the traditional industries that have been hit hardest in the Internet age, especially the mobile network age.

In the past, getting a newspaper on the way to work in the morning, on the subway, on the bus, in addition to sending out time and obtaining information, was a very compelling thing.

But now, the situation is slowly changing. Newspapers are being replaced by mobile phones, and in the future, with increased mobile penetration, people will look down at mobile phones wherever they are.

A thousand miles a day in the digital age, the pain in the heart of the paper media!

“The rapid development and growth of the digital age, the Internet and new media will devour traditional media, especially the paper media, and the days of newspapers that fail to keep pace with the timely transformation strategy will be super miserable. Many newspapers will cease to publish and companies will collapse. ”

After the press conference, Andy brought the CEO and editor-in-chief of the Los Angeles Times to the conference room of the Mockingjay Games Company, while opening a video link to talk to everyone in the Los Angeles Times who was excited about changing a new home in Los Angeles.

“The so-called transformation, innovation, instead of building a website, can be solved by developing an app, the key is to have a global view. It has to be hard on itself, otherwise it can only be eliminated. Faced with the Internet, I just want to ask everyone.

Will you stick to the rules or innovate? Would you choose a life of comfort or a life of dedication and adventure? Are you going to be cynics or builders? ”

Andy faced the camera on the laptop in front of the conference table and asked a series of questions that tortured the newspaper mentally up and down.

“I know that a lot of people in the newspaper think of me as the savior of the Los Angeles Times, and feel that I can do more to help the newspaper financially without worrying about the internal turmoil caused by the layoffs.

Well, these are indeed things to look forward to and be happy about, and I will certainly give some financial support to stop the big layoffs.

I am not new to the newspaper industry, and you all know that I have several newspapers, although I have never been involved in setting the direction of reporting and not in content-related matters.

But that does not mean that I do not value the content. I am well aware of how newspapers came into being, of the history and brilliance of the Times, and of where the core competitiveness of newspapers lies.

However, I may look at the paper slightly differently than others. With all that said, I just wanted to tell you that The Los Angeles Times is coming up with a change that will make our newspapers more competitive in the digital age! ”

Turning off the already boiling newspaper scene, Andy turned his attention to Eddie, the newspaper CEO in the conference room, and editor-in-chief John, who seemed to have some anxiety and complacency about his new boss's big move to prepare for change as soon as he came in.

However, how could Andy get used to these people and not look at his preference for decentralization, trust and great autonomy for a professional manager, but that was a prerequisite that everything was working according to Andy Smith's requirements and broad directions.

If you want to make money working under him, you have to understand who's the boss, who they're working for, and if you can't figure that out, even if you can, Andy will let them roll over and fuck off!

Although Andy succeeded in acquiring the Los Angeles Times, to be honest with the executives of the newspaper Forced Palace Corporation, there were some exclusions and dislikes in their hearts, and to be honest, it was still a matter of pigu deciding on his head, a bunch of disgruntled, anti-bone men, none of whom the boss would like, even if Andy profited from them, was the only vested interest.

Andy, however, will not touch them for the time being, after all, they have cleared many obstacles to their entry into the Lord, and it is inevitable that upon entering the Lord they will open their swords with this group of people, which will be chilling.

At the same time, Andy also had some understanding of the people's hearts, including some unethical CEO Eddie, an old employee who had worked for the newspaper for more than 20 years, stepped into the position of CEO and was still deeply attached to the newspaper, so Andy also understood Eddie's choices when faced with the possibility that the newspaper might be dragged into the abyss.

Understood, Andy was willing to give the group a chance to earn their trust, which is why, as soon as he came in, he was ready to start a reform plan to get the Los Angeles Times out of the mud, while also conducting a personnel screening and sweep for him.

“To clarify the main image of the LA Times, improve the quality and readership of the Times, reduce unnecessary burdens, increase brand focus, and close all local tabloids that are created by the Times and sold in bundles with the Times starting next week! ”

Andy's voice had just fallen, and both CEO Eddie and editor-in-chief John looked slightly different, face to face, some YU words stopped, but was stopped by the new boss waving directly and continued to hear the new boss smile.

“While local tabloids may cater to the needs of some segments of the population, they are cumbersome for the overall development of the Times, which is one of the reasons why distribution is not forthcoming and money is lost.

I know that doing so will make a lot of people bite our teeth off and even the tabloid reporters hate me, but these burdens must be cut off, and I will never allow those stumps to continue to suck blood on my newspaper, forget the past privileges! ”

In the face of the powerful, unquestionable new boss, Eddie and John can only be bitter in their hearts, but nodded with a condensed expression on their faces. Editor-in-chief John did not reject the new boss's decision in the slightest. To be honest, he also didn't like the fact that the tabloids were attached to his newspaper and took advantage of it.

“Content is the lifeblood and core of all media, as is the Times. In the future, I will plan to increase my investment in newspapers, but also make some adjustments in the staff structure, recruit new editors and journalists, increase the number of daily regional stories on the website, and significantly expand the technical team on the newspaper website.

The most important thing is for newspapers to distinguish between the work tasks of their employees, and for senior journalists and editors to have greater freedom to do in-depth reporting, rather than being too involved in ordinary reporting.

In addition to staffing, newspapers need to significantly improve the application of data. Data is not only used to understand user distribution, determine market segmentation, but also for in-depth reporting. ”

Newspaper CEO Eddie and editor-in-chief John Carroll were worried from the beginning, and as the new BOSS decision came out, the two began to pick up their pens and record them, attracted by the new boss's reform decision.

By the time Andy had finished talking about what he had in mind, Eddie and John looked at him with admiration and excitement. As senior industry people, they naturally knew how many problems the newspaper faced, but they were constrained by their plight, and there were not many ways to think about it. The company's successive layoffs had also cut their minds. He thought, he could tighten his belt, and the day of painful calm was already the only wish.

And now these changes by the new boss are undoubtedly sending them a signal that the Los Angeles Times is really starting to reshape its glory!

“Stop selling the Los Angeles Times building and sell the 80-year-old HQ building, we may lose more!

We call it the Three Newspapers with The New York Times, The Washington Post, New York is the center of the world economy, Washington is the center of American politics, and Los Angeles? Think about it, we have Hollywood, which is the world entertainment center, expands our strengths, has a global perspective, creates our unparalleled entertainment edition, entertainment segment segments, we are the global entertainment style marker! ”

Andy spoke of his positioning and expectations for the Los Angeles Times, and saw Eddie and John with some solemn expressions, and he was satisfied that they were so powerful that he wanted them to understand reality.

“The newspaper's past has been turned over and a new page has been turned. I've given you the opportunity. Don't let me down, because there's only one chance! ”

When they heard the last words of the new BOSS, newspaper CEO Eddie and editor-in-chief John finally relieved themselves completely. To be honest, what they were most worried about was the attitude of the new boss towards their management. Even if Andy started cleaning up as soon as he came in, the worst didn't happen.

“Boss, we will initiate the reform as you ask!” Eddie was very serious and resolute in his response.