American Fortune Life

Early the next morning, in the master bedroom, Andy hugged an inch of Lima from behind, through a landing window and enjoyed the vast sunrise views of Phuket Bay and Elliot Bay in the Pacific Ocean.

Slowly flowing clear BO, white boats floating on the sea, and distant green jungle, create a quiet scroll of paintings that will last forever.

The golden sunshine releases a brilliant light that spills over the blue bay, the shadows shake, the golden glow gleams, and the splendid view of the water is stunning.

The sun shined through the bedroom, warming the wounded two, and Lima looked back at Andy with silky eyes and softly said in his arms: "I think you should get up and be ready now, after all, on the crucial day of your entry into Starbucks. ”

“It's all right, now that I've knocked on the door, why don't you ask me to come in and talk to you for a second, don't worry, I'll be a little more comfortable, I'll be able to explain things soon... ”

Andy hugged Xing Yiuwu in his arms, kissed her blushing cheeks a few times, and started an academic discussion with her.

“Hey, come on, look at you tie, you can kill people! ”

Leaning lazily on the sofa drinking coffee, Lima, helplessly dropped the coffee cup, stood up in front of the cap mirror, reached over the tie, delicately repainted Andy's shirt collar, put on the tie, and quickly tied the tie, carefully organized the shape before turning the white shirt collar down.

Andy shrugged his shoulders and smiled at him as he finished tidying his tie, shirt collar, and took his suit and spread it out, making it easier for him to put on Lima. “We're good at something different, just like I'm good at drilling, you're good at zha juice... Cough!”

“Boom!”

Lima stretched out her delicate hand in front of Andy Bear and slapped her in the face. “You are so annoying sometimes with this stupid mouth! ”

Bang-bang--

Ignoring the slightest cough, Andy was still acting, and then Lima hit him twice in the buttocks, scolding: “Get out of here, I'm going out shopping... ”

“I'm going to fight. Why don't you give me a kiss and give me some encouragement?” Andy stretched his hand around Lima's slim waist and smiled slightly.

“Phew ~”

“All right now! Go and conquer them!” Lima's tediousness towards Andy was also sweet, and she kissed him with a sweet smile on his mouth, holding Andy's cheek in both hands to encourage him.

“Ha ha, good life is really starting! ”

Andy laughed proudly and gave Lima another deep wen with the same sweet smile before taking firm steps out of the Presidential Suite where both doors were already open.

“Bang, bang..." ”

“Thank you, thank you for your trust, thank you, thank you... ”

Andy smiled with a gentle smile on his face, clapping softly from his confident side, and nodded at the directors in the conference room and the three members of the committee, Starbucks management.

A warm round of applause for the board's resolution to take over from Andy Smith as Chairman of the Starbucks Board, although everyone at the venue knows it's just a walk away, because Andy holds nearly 50 percent of Starbucks shares, and soon Starbucks will truly be his hall of honor.

What do you mean, rich and bold, what do you mean, not bad money...

Everyone here saw from the young super-richman in front of them that he had no temper to smash everyone with money, even the founder of Howard Schultz, a pioneer who had to compromise to divide his shares equally one step at a time in order to prevent this from happening now, and he ran under the feet of the young man who was only 24 years old.

Andy sat brilliantly on that empty boss chair at the conference table, and from this moment on, Starbucks, the world's largest coffee chain, was officially in his pocket!

“Please have a seat and thank you for your enthusiasm... ”

Andy smiled and made a depressed gesture, letting everyone sit down, then looked around at everyone in the conference room all week, and everyone, including Howard Schultz, with a smile on his face, looked at him.

“Starbucks, a great name born in Seattle and originally based on coffee beans, has never advertised since it was officially established in 1971, but for almost 40 years has jumped into a giant chain of coffee groups whose fast-growing legend has gained global attention.

Starbucks not only perfected the miracle of turning an ugly duck into a white swan, but it also hid many moving stories behind it.

It's brilliant, and everyone sitting here knows better than I do, and most people, even witnesses, don't need me to repeat it here.

At the same time, Starbucks' history has enriched the history of economic globalization or represented a global expansion of American enterprises.

Starbucks has focused on expanding its operations in North America for a long time, and we had 165 stores in North America when we launched in 1992. In 1996, the company first came out of North America and entered the foot basin market.

Then, in 1998, we entered the UK market by acquiring competitor stores, and in January 1999, we entered the Tianjing Dynasty and opened our first store in Beijing International Trade. As of this year, we have over 13,000 storefronts in 55 countries around the world... ”

“Bang, bang..." ”

There was another round of applause in the conference room, and everyone thought the new chairman was admiring Starbucks for his splendor, and Andy smiled and nodded to the applause and laughed in his heart.

And the smile on Howard Schultz's face was a little overwhelming, and he didn't expect Andy Smith, a young man, to be so thrilled and resolute, because he knew that the other turn was coming, and that it also marked the slaughter of the management knife officially lifted.

“But our global expansionary posture is not all the way. Schultz's resignation as CEO in 2000 seemed to be the beginning of the company's nightmare, during which time the company's profit margin was low due to excessive radicalization and blind expansion of the store.

Last year, Starbucks single store sales declined for the first time in years, with a sharp drop in customer traffic, declining profitability, weak sales and a significant drop in investment market acceptance. This year, the financial situation has worsened, with sharp cliff falls in share prices.

Fortunately, Starbucks' spiritual emblem, Howard, has returned to the company to host Starbucks' rebirth path.

Rebirth means profound change. Starbucks' path to rebirth is to bring business back to the ground, focus on what you are best at, provide the best products or services, and do everything possible to enhance the customer experience.

To escape the downturn, Starbucks must survive innovation and change. Create a more open and innovative corporate culture.

If an enterprise solidifies its thinking inertia, fails to accept new things, and organizes exclusion from learning, it will cause the enterprise to be eliminated from the market. Therefore, the strength and weakness of the enterprise's ability to learn are related to the future competitiveness of the enterprise, which determines the speed of change.

And the ability of management to determine the level of change!

When it comes to leadership, it is defined differently in many different textbooks. One of the traits that I think is underestimated is vulnerability, especially for men. It is generally difficult to imagine a man demonstrating his vulnerability in front of a group of people, admitting mistakes and apologizing.

I'm sorry, gentlemen, but let me start by saying I'm sorry that we need some change for Starbucks to rebuild... “

At this time, even the fool knew that the new chairman of the board and the smile behind it was a cold showdown. On the first day, he was ready to lift the slaughter knife for cleansing, which was a little unbelievable.

The relaxed atmosphere in the conference room was like being completely frozen by the cold at this moment. Everyone's face turned pale and heavy. Some people stared at each other, and the painting style changed too quickly.

And Andy ignored the reaction, turning to Howard Schultz on the left and smiling, “Howard, you're familiar with the company, so it's up to you to publish. ”

“Okay, Chairman. ”

Howard Schultz nodded with no expression, which was the consensus that had been reached last night when the two of them ate, he just didn't think it would be so soon, it seemed that there was not much discrepancy in the outside world's assessment of Andy Smith, Harsh Fruit, he kind of saw it today, this was the elected chairman of the board less than 15 minutes, decisively did it, without dragging mud and water, sharp bright.