American Fortune Life
Chapter 1391: Coffee Prince 1
During a period of radical change, it is of paramount importance that employees fully understand the company's mission statement, have confidence in an uncertain future, and are inspired by innovation and dynamism.
“Continue to close 300 stores and continue to lay off. To adjust the tactics of blindly expanding stores and ignoring stores' operations, select stores that meet profitability goals using data and high standards of practice, and continue to operate.
Strictly enforce and enforce that every Starbucks barista provides every customer with a perfect cup of coffee, paying attention to their needs and returning to the product itself.
Updating the store's IT systems, computers, programs makes employees work more efficiently and reduces waiting times for customers.
Innovative design that combines elements from the native region to create a community culture.
Simultaneously implement a reward plan, Starbucks, and build an integral system.
Refresh the supply chain, reduce waste, make supplies available to every store in a timely manner, and avoid a negative experience for customers when out of stock. Believe me, this will save us a lot of money!
Innovation inspires the vitality of the business, the Trifoliage Coffee Maker, Parker Market Baked Coffee, VIA Instant Coffee, and the Blue Mountain Coffee brought to us by the Chairman of the Board... ”
Andy watched as he sat there talking from the honest Howard Schultz, with no speeches, no plans, everything seemed to have been in his mind hundreds of times, like, one article without any hesitation, one piece at a time.
From Howard Schultz, Andy sees great courage and determination. Andy can feel that Howard still maintains Starbucks' original heart and insists on providing a "third space” for customers to connect with each other.
However, Andy also knew from his frank communication with each other that, despite being so powerful, he was also very anxious and had been there for a long time. After all, reform has not been easy and it has sparked all over the body, but to stop Starbucks from falling revenue, declining profits require such determination and optimism.
“Decision-making is very decisive and confident, don't be afraid to be cynical, I support you and the board will support you, and I believe that we can go through a long mist and as long as we move forward firmly, we will eventually see a bright, triumphant picture. ”
Andy looked at Howard Schultz with a very satisfied look on his face and gave him his greatest support without hesitation. His voice went down and the loudest applause sounded in the conference room.
The biggest fear of corporate reform is that the way forward is lost, the leadership is not united, and Andy is definitely a good leader, although he is not a good CEO.
And a good leader, who needs a strong think tank and executive team to appoint top talent in the professional field, and to keep that talent in a particularly suitable position, not only solves the problem well, but also brings unexpected creativity.
So instead of kicking Starbucks' true soul figure Howard Schultz, Andy gave him more free power and stronger support than ever before.
Andy smiled and pressed his hands, and the people in the room stopped applauding and looked at the new chairman, and Andy was very satisfied with the effect, indicating that the guys had embraced themselves and were in awe.
“If you're walking a long way, as if you can't see the end, if you believe what you can and do is right, then dare go ahead! Victory is not a decision, a move, a change can be made, it's a collection of all the efforts you make, it takes time. All we have to do is work together and move forward! ”
“Pfft... ”
With a smile on his face, Howard Sultz stood up and applauded Andy Smith for his new chairman's instrumentation and his immense anticipation for Starbucks' rebirth.
Andy smiled with the sunshine and watched everyone in the conference room applaud for him. He was very popular and satisfied, and the joy of accomplishment was really addictive!
“The first store in Starbucks is ahead of me, and I still have the keys to this store, and I have many wonderful memories of it, and because of Starbucks, it has become one of Seattle's famous tourist attractions. ”
In the trunk, Howard Schultz smiled, pointing his finger at the Starbucks store in front of him and introducing Andy.
Within the Seattle Park Market in the United States, surrounded by boiling fruit and vegetable shops, butchers and freshly caught seafood, there are some dressed homeless people on the side of some alleys.
Andy looked at all this through the window and couldn't help but laugh: “Looks like our convoy's going to be stuck here. It's just a few steps away. Let's go. Let's get out of the car and walk over there. ”
“This...”
Howard hesitated, but he saw the scene of hundreds of journalists outside Starbucks just when he left headquarters, and for the first time he really felt how popular this young chairman was, he was a superstar.
“Oh, it's okay, I'll put on my sunglasses, just walk into the store before those reporters catch up. Let's go... ”
Andy smiled and put on his sunglasses, patted the back of the front seat, opened the door and got off at Martin's speed on the co-pilot, and as he gave the order with the comms, he opened the door for Big BOSS.
Andy walked out of the car, dragged his suit around, watched himself surrounded by a group of bodyguards, led many passersby to look at him with curiosity, Andy couldn't help but shake his head and laugh at Martin's shoulder in front of him.
“Don't be so nervous, I'm temporarily willing, there won't be any danger. Howard, come on, I've been known for a long time for this first store. ”
Howard looked at a dozen bodyguards like enemies, a grim look, a dangerous atmosphere scattered, and a bitter smile inside. Although we are all billionaires, we are a billionaire compared to this one, really like water, sincerely is incomparable.
Dozens of steps away, Andy's pedestrian was like a drop of boiling water breaking into an oil pan, allowing the whole Parker market to focus on them, and finally someone recognized Howard Schultz.
“It's Andy Smith... ”
“God, he's so handsome... ”
I didn't know it was the girl screaming, and the crowd around me immediately shouted, and while the crowd had not yet responded, a large group of reporters and puppies with cameras came behind them like bad dogs.
When he heard the noise and chaos behind him, Andy with his sunglasses looked back and smiled slightly and stepped into the green door frame of the Starbucks store.
And the guests in Starbucks were curious to see the sudden crowd of more than a dozen big puppets, some slightly changed in color, whispered the discussion.
“Hello, Mr. Schultz. Hello, Chairman... ”
Starbucks manager with green apron hurried out and greeted Andy and Howard with an exciting smile. Just after the board meeting, Starbucks stores around the world had received an email from Andy ready to trust the chairman to officially launch the Andy Smith era in Starbucks.
The customers who were waiting in line looked curiously at Andy with the sunglasses and at Howard with a bitter smile, and heard the manager's greetings, one with a somewhat stunned look at Andy Smith with a smile on his face.
In the meantime, the guards had called out to the doors that had been blocked, and some stunned customers looked back and were shocked.
The whole Starbucks area with glass was all cameras, and the crowd had surrounded the entire Starbucks store, and the doorway had gathered lots of teeth dancing claws, shouting "Andy Smith..." ”
The scene became so messy that Andy took off his glasses and smiled at Howard, smiling bitterly: "Give me a green apron. ”
“Ah?! ”
Howard glanced at the manager, screaming, and frowned, "Bring me my spare one, and mine, all of them. ”
“Okay, okay, right now...” The somewhat obsessive manager rushed into the back office and quickly brought two aprons.
Andy picked up the green apron, smiled, took off his suit, handed it to Martin around him, put it around his neck, tied his back, and smiled at Howard, who also tied the apron: "Go on, teach me how to make coffee. ”
Howard shook his head somewhat helplessly and laughed, well, now that Big BOSS was here, he naturally had to play along.
“I'm sorry, can I service you? This may take a moment, after all, this is my first time on duty. ”
Andy smiled with the sunshine on his face, and the young black girl, who was already incredible in front of him, opened her eyes and covered her mouth without shouting herself, said.
The young black sister, already excited, couldn't help herself, just nodded desperately, staring at Andy with big eyes, and the other customers around her were screaming even with envious eyes at the black sister.