American Fortune Life

“Return, transformation, innovation, Starbucks' journey to change. ”

“Starbucks ushered in the Andy Smith era. ”

“You're not only enjoying coffee, but also - WiFi! ”

“This is where dreams begin, and it all starts with a cup of coffee. ”

Throughout the network, the headlines of various media sites have been personally entertained by Andy Smith, coffee brewing stories and various live photos, as well as live customer interviews.

And those who bought Andy's brewed coffee, and Andy's close-up chat customers, were insanely showcasing pictures of themselves and Andy at INS and bragging and admiring Andy.

There are so many beautiful words like approachable, funny, charming, charming, sunny smile, and so on.

Wi-Fi coverage of Starbucks Store's original fighter, Angel's young FU, was also blocked by reporters and paparazzi, as you can imagine.

“He's so cool, he's really nice, I never thought he'd be so easy to get close to, you know, he's Andy Smith, a multibillion-dollar super-richman, and God, I'm still dreaming that he actually accepted my advice and made the decision to have free WiFi cover all the stores... ”

Andy stood in front of the landing window in the Presidential Suite of the Four Seasons Hotel, listening to the report on the phone, and looking back at the news report being played on TV, smiled with satisfaction.

Looking out the window, you'll see the most beautiful and characteristic building in downtown Seattle. Under the dark blue sky, the bright sun shines through the clouds and warms the ocean.

“Boss, the Los Angeles Times people are coming. ”

Andy turned around and smiled and said to Martin, "Let them in. ”

While iron strikes, in the face of many media interview requests, he will naturally only cheap his own family, and now Starbucks is his asset. Previously, in order to suppress Starbucks' share price, but to bring Starbucks Black to life, he will have to fill out the pit himself, he can only go to battle in person and help Starbucks wash the ground!

“Good afternoon, boss, I'm Lauren Hilgus... ”

“Oh, good afternoon, Lauren, have a seat.” Andy smiled and shook hands with the Ace reporter under his banner, and even the assistant reporter beside him did not ignore that he was still smiling and reaching out and shaking each other.

Andy and Lauren sat on a pair of sofas by the window, and after a brief chat, when the housekeeper from the presidential suite brought in the coffee, the interview officially began.

Interviewing his own boss, even Lauren Hilgus, who is famous for his rhythm, could not have died to ask the question of drilling to embarrass his own boss. First, after congratulating the next boss on joining Starbucks, the first question was about the focus that the big boss triggered in Starbucks One in the morning.

“Oh, I didn't expect it to be so loud, either. It was a surprise to see Starbucks rebound as soon as the internet and TV came out. ”

Andy laughed happily at Lauren Hilgus, saying that his appearance at Starbucks One was unintentional, which was naturally impossible, and that he was a marketing idea king for marketing, stupidity, honestly, having seen all sorts of demonic online marketing in his past life.

In the future, the big characters, one by one, put down the shelves, take the pro-people route, get grounded gas, those are just a marketing means.

In this era of entertainment to death, in addition to looks and abilities, sometimes removing the shelves and forming a relationship with the general public, showing strong affinity is the trend.

Arrogance can be both a driving force and a stumbling block. The arrogance and arrogance of one who thinks he is first class is undoubtedly digging his own grave.

“As for Starbucks' next stage of growth, it is mainly about implementing reforms by extending the Starbucks experience from a third living space to every part of consumer life through multiple brands and channels... ”

Andy had a smile on his face, his hands crossed in front of him, and he talked.

“ Indeed, Schultz was initially reluctant to sell Starbucks. Because Schultz thinks this caffeine-free, it looks like a fancy heavy NAI oil cold drink doesn't fit his understanding of coffee. However, I really like star ice cream and I feel they taste great. ”

Andy curled his mouth and smiled. He knew the future. Xingbing Lok accounted for almost half of Starbucks' sales. Even if Schultz didn't like it, he couldn't get rid of this bestselling beverage because he liked it.

“As you all know, Schultz is a super coffee lover, and he loves double espresso Macchiato to see what this person wants for the taste and quality of his coffee, and he's very sensitive to the smell in the store.

To be honest, I don't like the smell of burning NAI cheese in the shop either, but we can't take the hot sandwiches out of the sale for breakfast, and we can only redesign a new process to improve our sandwiches so that the coffee scent fills Starbucks' store again. ”

“ Working with the press is important to Starbucks, and in the future Starbucks will build partnerships with newspapers such as the Los Angeles Times and Newsweek, providing customers with a growing choice of paper publications. ”

You know, Andy has long seen this fat piece of meat, and the way in which newspapers are sold in the store brings a larger user base to both sides, as many customers enjoy reading and explaining their boredom while waiting for coffee or breakfast alone.

As for Starbucks' former cooperating newspaper, The New York Times, Andy could only apologize to them. It was also the industry he had been pursuing that complemented each other, thus creating an industry circulation system in a sense.

You know, the self-consumption system of the cluster is not a myth that can be broken by gossip, so that his industrial cluster becomes a multi-stakeholder community, firmly locked, dead, even solidified consumer group, forming an indestructible bundle.

“Before I joined Starbucks, the market rated Starbucks as“ the commercialization of the experience. "However, it seems to me that it is through constant replication and expansion that Starbucks gradually loses the quality and coffee experience it had a few years ago.

Worse still, Starbucks is also facing a cold winter in the overall financial environment of the United States and a sharp fall in its own share prices.

At this point, I agree highly with Schultz, so I'm very supportive of the Schultz reform, although that means Starbucks will continue to close some stores and lay off, believe me, it's just temporary battle pain, to fake JING, and Starbucks will be reborn.

Starbucks' transformation journey will take a long time —— a long time, but our goals are clear and slow, but we will walk as a camp... ”

The next morning, Washington.

“Maybe I should make a phone call and talk to Andy... ”

Sitting at the table for breakfast, he frowned and looked at the helplessly spoken speech of President-elect O'Blackbull in an interview with the Los Angeles Times Andy Smith.

“On redundancy?” O'Blackbull's wife asked concerned.

“Well, according to the data available to me, the number of jobs in the non-agricultural sector in the United States dropped by 533,000 in November, the highest monthly job cuts in 34 years.

Clearly, the job market has collapsed. Companies are doing everything in their power to cope with the economic crisis and use spending cuts, such as layoffs, to ensure survival in recession.

The poor employment market is almost indescribable, with the United States losing nearly two million jobs over the past six months, almost equivalent to the annual job cuts during the 2001 recession.

The service sector provides about 80 per cent of jobs in the United States, and the service sector suffers, and the United States economy suffers.

Every job reduction represents a personal crisis in a United States family.

Starbucks is closing another 300 stores, cutting thousands of employees. God, I have to talk to him! ”

With regard to Starbucks' continued closure, reports of layoffs were not limited to the tension and anxiety of President-elect O'Blackbull.

In the face of the downsizing storm caused by the bitter cold wind in the North American job market, the outgoing President of the United States, both incumbent and elected, is like a needle felt.

Whether you're paying a lot of attention to Andy Smith's little flying shoes or Zipperton, let Andy's interview reveal redundancy news, make you feel even more anxious, and all three of them really don't want to be nailed to the pole of shame by the media and the public, sprayed with KOU water!