American Fortune Life

If someone tells you that in 10 years, a huang creature about 1 meter tall, no neck, no waist, as thick as head to foot, will become the most swelling animated image in the world, you might think he's crazy.

Ten years later, if anyone else had no idea about this yellow se dwarf, you'd think he was really crazy.

It has to be admitted that the Little Yellow People are indeed the most well-known and commercially valuable new generation of animated images of the past decade, and that in previous generations their short and strong bodies have spread all over the world's streets and alleys, although the vast majority of people do not know what these little yellow people are saying.

Not only can Despicable Me bring tremendous economic benefits, but Andy wants to split a piece of cake in the layout of a Hollywood animated film.

Although lighting and entertainment is only one year old, when under Andy's plug-in, I believe I can compete with old animation studios like Disney, Pix, DreamWorkshop, Blue Sky, etc., without losing track.

Chris Meller Dandley is a talent, and more so because of Chris, the global company that's walking around in animation is acquiring O'Lighting Entertainment.

Andy took a brief tour of the company, accompanied by everyone, circling down and giving him the feeling that lighting and entertainment was more of a dirty animation studio than a company.

In the conference room, Andy and all the employees of the company made brief remarks and then began to explain the purpose of this visit.

"Despicable Me" presents Andy with an outline of the script and a series of simple sketches of characters, while deciding to use the animation as the first water-testing project for Universal Animation.

Andy was self-aware, and he was a doorman for animation, and all he had to do was take out the story and the image of the little yellow man in advance, give him an animation frame, and let these guys walk less.

And as for how to do that, that's their thing, and as a big BOSS, you don't have to worry about it.

“We are a new company, and we have to admit that there are some real problems. How can we take a key place in the highly competitive Hollywood movie market when creativity is less than the dream factory, technology is less than Pix, and financial investment is less than Disney's animation company?

In both respects, strict control over the cost of a film when making it ensures that the film's margin reduces the risk of investment at the same time.

In addition to controlling costs, in the animation character shaping, the protagonist must have a strong personality, not play cards according to common sense, and the supporting character must have a feeling that people will feel extremely cute, a little silly and a little bad after seeing it.

"Despicable Me" is a script that I hope you will improve. ”

Andy looked at the crowd in the conference room and said, to be honest, his big BOSS was very surprising to many, and a sense of importance was still alive.

Chris, the founder of Greater BOSS, was naturally delighted to see that the Universal Film Industry had only recently become the owner, and their subsidiary did not yet know when it would be valued and might be thrown aside and ignored.

Now, instead of being overlooked, Big BOSS came with a new project.

“Boss, if we want to reduce the cost, we can break down the previous work of animation, then choose to entrust French animation companies to work on behalf of others. The level of animation in France has always been in the world's leading position, but it has not been possible to achieve large-scale production. If we find them to work on behalf of us, we will reduce the cost by at least 20%. ”

Chris, a 20-year-old veteran of the Hollywood animation industry, knew the whole animation industry, and when Andy said he wanted to control costs, he immediately came up with a solution.

Andy nodded at him with satisfaction and smiled, "You're a professional, you decide, the first animation of lighting entertainment, I give you $70 million, and I hope you can make a perfect piece. ”

Everyone in the room laughed and applauded at the $70 million allocation.

You know, in the nearly a year or so since the acquisition of Lighting Entertainment, the documents required to report the project to Universal Film Industry alone do not know how much was sent, but there has been no project passed.

Now that the money is available, the first project is the idea of the big BOSS, but after reading the script outline and the figure image, there is no objection. After listening to the introduction of the big BOSS, Chris immediately realized the potential commercial value of the bunch of little yellow people.

Andy, the creator of the animated story, spent some more time answering and describing the questions that his men had asked, so that they could make the animation better and waste less time and effort walking around.

As he left, Andy smiled and said to Chris: "Can we give lighting and entertainment companies the capital to call boards with old animation production companies, so that the global film industry also has a breath of rain in the animation film industry, depending on you! ”

“Don't worry, boss, we won't let you down!” Chris had a confident smile on his face and swore to Dandan that he had the money to have a complete project framework, a high degree of freedom, and in that case, if he screwed up again, he could really go away.

“Then I'll see.” Andy smiled and shook Chris' hand, then turned around and got in the car.

In the trunk, Andy listened to Adam Ferguson, president of Universal Film Industry, briefly sum up the year-end report, looked over at the file in his hand, looked a few pages later, closed the folder, smiled and said to Adam: “Okay, let's go back and take a look, I and Li, president of the Korean CJ Group, reached a consensus first, and his CJ Entertainment hopes to represent our worldwide release in Korea.

Although Korea has a population of only 50 million, this year's cinema box office totals $900 million. According to the data, Korea has the highest number of views per capita globally, reaching 190 million this year, close to four per capita, which is quite a market.

However, Koreans' obsession with nationalist self-esteem has always been strong, and we need to open up the Korean market or work with local forces.

Universal's previous layout in Tianjin was successful, but we need to continue to invest more. Tianjin's film market has begun to rise, and Tianjin's fans are increasingly choosing to walk into cinema. I believe that in the near future, Tianjin will replace the foot basin and become the second largest ticket location after North America. ”

“Okay, boss, I'm going to let them come up with a complete plan. The European Film Market is already Hollywood, and the Asian Film Market has really gained momentum in recent years.” Adam Ferguson nodded should be.

“At the same time, consider adding some Asian actors and Asian cultural factors, as you can see in the box office of Dancing Out of My Life 2 at its peak, just two more celebrities from RMB 4.86 million in the first part to RMB 30 million in the second part of the continent, HK 20 million, and Bay 20 million in the bay.

A $10 million box office was added, and the two men's pieces together were less than $500,000, and the xing price ratio was too high. This time, my brokerage company will also sign three famous Korean actresses, who will have the right role in the future to take them into account.

Asia's new ticket warehouse, we can't afford to miss this opportunity to seize the market. ”

Adam Ferguson nodded seriously and he understood everything that had become the pinnacle of entertainment for the Universal Film Corporation.

“Perhaps we can talk to Jack Chan about cooperation. ”

“Yes, his visibility and call to the box office are unique, but to keep the cost under control, how's Spy Shadow coming along?” Andy nodded and agreed that, to be honest, Jack Chan's funny Kung Fu movies had become less fresh in Hollywood movie companies in recent years, and he had put more time and energy into Heavenly Dynasty movies.

“We'll be able to kill in over a month. ”

“Well, that's good... ”