American Fortune Life

New York.

The interior and exterior of the family are child-friendly, lovely, and in a brand new old warehouse, the interior is warm as spring, with erroneously distributed desks and staff and unusually busy.

The walls are labeled with "dreams," “excellence," “enthusiasm," etc. Wake-up target words in the glass wall conference room.

Wearing a shirt decorated with a black bow highlighting an increasingly arrogant curve, accompanied by a loaf-sided wrapped dress that outlines a long leg line, Ivana with red lips and a sweet smile as she carries her phone through the phone, her hands gently lifted the lower side with big curls, and a smile filled with intellect and mature femininity.

“Honey, our THEHONEST diapers have been produced and all products under one brand should be non-toxic, exactly as we originally thought... ”

Ivana smiled so brilliantly that she reached out and framed a row of paper diapers on the conference table, lined with paper and framed in front of herself, as she spoke to her man and was happy about the prospects for the new company.

“Honey, I'm going to send you some pictures later, and they're really beautiful, and each diaper has a fantastic design.

With purple and green leopard prints, lots of beautiful pink strawberries and some star stripe prints, the new moms will love... ”

Ivana smiled happily and explained Andy's story, and after talking to Andy for a while, she hung up on Ivana, turned on the Wasp APP, and started taking pictures of Andy with her phone.

After doing all this, Ivana put her cell phone away and sat at the top of the table, her smile slowly converging on her beautiful white face, saying to the woman secretary beside her: "Inform everyone and meet. ”

“Okay, boss. ”

The woman secretary answered immediately and opened the door and went out to inform the people.

Soon, a dozen people pushed the door in, everyone greeted Ivana, the president of the bully, and then sat down in their seats.

After everyone sat down, Ivana looked around a week lightly, and the voice was clear: "These are the kind of cute, natural diapers I wanted. It will also be the only thing we have to introduce in the coming period. It is very important in the strategy of our Integrity Company because it is the knocking brick that bricks our products into consumer families.

Our mission is to create a healthy world where every child can live better, because there are many toxic chemicals that exist every day in our lives, and we need to be able to effectively remove them and allow BABY people to live in a healthy and safe environment.

We will be launching more products in the future, such as cleaning JING, kitchen cleaners, detergents, ru creams, multiple vitamins and even kindergarten furniture, but we need to be cautious about expanding the range of products, because it is clear to everyone that the power of the brand is easily dispersed by the size of the stalls.

“Find the right manufacturer, produce the original product, and test... These are all very difficult,” Ivana's professional feminine aura opened up, and everyone in the conference room looked at her and listened to her continue: “People feel safe when they use our products, that's what they want. They asked us to offer this kind of product... ”

When Ivana inspires her people and draws a brilliant blueprint for the future, executives start debriefing.

“The boss, 100 customer service representatives trained, has completed familiarization with the product... ”

Hawaii.

Andy took his phone and looked at the pictures from Ivana, and the diapers were really cute, his eyes squinted, and he looked at the pictures, and a moment later, the corners of his mouth rose slightly, and he opened his INS, uploaded a picture of a star and striped diaper, and left only one word behind, plus an ellipse.

Hey, hey.

After sending it, Andy smiled badly, and he knew that after sending out his INS, he didn't know how many people would squeeze, speculate, become a popular topic, stretch out all sorts of strange statements, and even imagine the media would be curious to do the reporting, after all, his influence was there.

And as soon as the honest company's diapers go online, it turns the already boiling heat into brand name and sales volume, completing a successful new brand marketing.

Although it can make a lot of people throw up, this marketing campaign will become the main way for many celebrities to promote their brands as various JIAO software platforms develop.

Curiosity is an immortal bird that exists in everyone's heart.

Andy's INS picture of a star stripe diaper with honest words, as Andy predicted, aroused a lot of curiosity.

For a while, rumors kept coming.

What do you mean, America needs honesty?

The stars and stripes represent the United States. Is it ironic that the United States economy needs to use diapers?

God of War, stop selling Guan!

And Andy was amazing, and it was ironic...

I've been down for so long, I finally got word.

Tell me, who is the irony? White House or SE? Or a frightened area?

The next day, Andy woke up from Taylor's tender home, 1 m 2 long tui, took a lazy bath, had breakfast, and when he saw the story in the newspaper, he couldn't help but laugh and actually appeared in the newspaper.

Hot council marketing triggered by one of my own diapers succeeded!

While smiling, he opened his INS and looked at the tens of thousands of messages above. Some of them made him laugh directly.

Just after 8: 30, Andy's phone rang and looked at him, first kissing Taylor, who was having breakfast, and walking out with his phone and picking it up.

“Oh, I didn't expect such a good effect... Don't rush to unravel the mystery, let things ferment for a while, then post a message through INS, then start advertising... ”

Listening to Ivana's happy smile and sweet, dead compliments, Andy's proud mouth rose with a smile all over her face.

“As for the ad, you can call Pete Kaplan, buy the front page of The New York Observer, the ad slogan, I've got it all figured out, find a note... ‘Since when do we not believe in anything and doubt that it is becoming everyone's lifestyle - TheHonest as a trustworthy brand is by your side. ’ ”

“Ha ha... ”

Standing on the wooden track, facing the sea, facing the sea breeze, listening to Ivana's happy, sweet smile and worship on the phone, Andy laughed proudly.

“ No one wants to turn the front page into an advertising picture. In a crisis, they can only offer self-help. It's not just my newspaper that created the front page. Even The New York Times has been forced to abandon its nearly century-old tradition, and many mainstream American newspapers, including the Wall Street Journal and USA Today, have begun to sell front page advertisements. ”

Andy's smile dissipated, helplessly explaining to Ivana that everyone knew that any space on the front page of a newspaper had traditionally been considered a "news priority," and that placing a large number of ads undoubtedly meant breaking the old tradition and bowing to commercial advertising.

However, in the face of the financial crisis and the shock of the emerging media, the United States press had to bow its head in the context of no longer prospering.

Andy doesn't have the arrogant traditions of paper-made thinking, facing an unprecedented newspaper existential crisis, and what's more important than survival when newspapers all over the world are on thin ice?

Joke, bankruptcy is broken.

“Without wishing to find a way out or restructure, it will no longer be alarming to find local newspapers in major cities in the United States.” Andy looked at the sea level in the distance and sighed with emotion.