American Fortune Life

“Apple's game with our patent litigation is essentially about patent licensing fees, and Apple is trying to use litigation to lower patent licensing fees.

In addition, we must also take into account the enormous amounts of anti-monopoly investigations and fines issued against us in various regions, which have severely affected our profits. ”

Andy leaned relaxed against the boss's chair with a cup of coffee and a smiling sip of coffee, watching Steve Morenkopf say.

Qualcomm has been using patent litigation methods to coerce partners into paying "Qualcomm taxes” for many years. Over-reliance on the patent licensing business is a major soft rib for Qualcomm's business model.

“Chairman, with this popularity period of 3G technological change, our absolute technological advantage and standard-setting in the 3G arena have been largely completed.

Another important reason why mobile phone manufacturers around the world are willing to work with us is that for mobile phone manufacturers, we are not just a patent provider, but a huge patent umbrella.

Through our counter-authorization agreement, mobile phone manufacturers can avoid disputes and litigation over patents, and we are a savvy and indispensable patent umbrella, which amounts to entering a mobile patent protection coalition, so that we don't run into too much trouble with patent licensing.

And in terms of technology, we are the best in the industry, and patents in the field of communications, both in scale and quality, can never be surpassed.

If they want to survive, they can't bypass us. Even if there is an anti-monopoly investigation on us, we don't have to worry, whoever sues us, we target them and force them to bow down! ”

Hearing CEO Steve's natural tone, bullying thoughts, Andy smiled a little, this group of people had gotten used to bullying, Qualcomm made the rise in the 2G era with CDMA, erupting in the current 3G era. At this time, all mobile phone manufacturers can only breathe.

But when technology changes occur again, once Qualcomm fails to establish an absolute advantage, then it is a period of mass siege, and that reprehensible model will inevitably be abandoned by the market. And this day is bound to come, and this is the law of history.

Andy has learned that it is useless to talk to these people who have become accustomed to hegemony. After all, he is not the largest shareholder and cannot make a decision. Of course, Andy also values Qualcomm's patent barriers. At this time, when it is not time to change Qualcomm's tax strategy, it is not that easy to know that the revolution is about itself.

But Andy knows that if Qualcomm is to be sustainable in the long term, the best thing to do is to properly reduce patent squeezing space while eliminating reverse free licensing, but it's a little too early. After all, these ideas will undoubtedly have an impact on Qualcomm's profitability in the short term, something that is unacceptable to everyone, and that Qualcomm is now entering an era of patent profiteering, and Andy herself will not miss this opportunity.

“Next, we need to expand market diversity, be more proactive in R&D of 4G technology, take the lead in standard-setting, fully exploit the strategic role of the company's senior semiconductor department, while expanding the scope of business, and actively invest more resources in deploying the mobile phone chip business. Tian Dynasty Market, which will be our unmistakable strategic destination, I hope the company will invest more human and material resources to expand the Tian Dynasty chip business! ”

While not touching Qualcomm's patent hegemony, Andy stopped talking about the industrial transformation that Qualcomm has been studying and discussing internally.

The high yield of patent licensing gives Qualcomm a bit of madness and blind confidence. In the plan, the former Qualcomm board of directors agreed to sell the mobile phone to Football and the base station to Ericsson Sweden.

Even the most core chip technology, Qualcomm just wants to make sure that R&D is not in production anymore. Qualcomm is only responsible for R&D of technical standards and is prepared to focus its main energies on intellectual property rights, technical standards, so that Qualcomm can complete the transformation from heavy assets to light assets.

Especially in the mobile sector. How could Andy, who understands the future of the smartphone market, sell this off-the-shelf sector cheaply?

Apple's crazy phone market share is very high, but it has been stubborn not to make big screen phones, giving mobile phone manufacturers such as Four Stars, HTC and so on a lot of room for development, taking up a lot of market share, how could Andy miss this opportunity!

Andy's already figured it out. Didn't he want to sell the cell phone department?

Take this opportunity to separate, operate, become your own private company, and then develop and produce big screen smartphones, believing that this is another good industry for wealth growth.

Otherwise, Andy, who used many brands of phones in his past life, at least didn't fall behind in industrial design...

To think of it, Andy couldn't help but slightly brighten his eyes, TM's, simply paint all the cell phone product designs he knew, registered directly, especially those of the four-star ones, to be honest, it was really good, though it would blow up.

You can also rely on these industrial design patents to crush some cell phone manufacturers!

“Mr. Smith, I'm with the Wall Street Journal. May I have an interview? ”

“I am the Washington Post... ”

“I'm CNN... ”

Andy, who had finished his first day as Chairman Qualcomm, had just stepped out of the headquarters building and was about to board, heard a large number of journalists being stopped at the door by security guards, and the scene had become noisy and chaotic.

Andy, who wasn't going to be interviewed, was happy that New York's gold futures were ending and bouncing back up, stopped in shape, walked to the front door of headquarters under the crowd of bodyguards, and started interviewing excited reporters.

Everything is settled, Andy, as the biggest winner, naturally needs to show off the winner, so that investors and partners know if Qualcomm's current situation and as chairman of the board will make any big moves, or future development plans, to reveal a little bit of information to the outside world, after all, the listed company, the first thing to consider is market value.

The 15-minute interim interview was very satisfactory to both Andy and the reporters, who asked questions that were reliable, and Andy answered professionally, with no gossip questions.

Andy got back in the car, and the convoy was filmed by many journalists, leaving Qualcomm headquarters and heading straight to Blake Beach. His Freedom City Cliff Mansion had been renovated and he was staying directly, especially for a while at Qualcomm.

The turquoise greenery on both sides of the winding highway, the rugged hillsides and cliff platforms of the native rock have long been covered with vegetation, and the large flat lawn is covered with the entire cliff platform. Under the sunset, the streamlined luxury house body, constructed of large quantities of glass and silver-grey steel, reflects fascinating light, especially the unbridled exterior facade, that extraordinary sense of technology and amazing.

“Wow! It's magnificent!” The little assistant walking out of the car looked at the Freedom City Mansion in front of him and glanced in amazement.

“Oh, come on, take a look inside.” Andy is equally satisfied with this mansion, you know, this virtual mansion, which only appears in the movies, has been perfectly reproduced in his hands, and now he needs to inspect his most anticipated, companion, intelligent home. You know, for the science and technology of Freedom City, he even used Musica Cloud Computing, which is too intelligent to be possible, but setting up some utilities is fine.

For example, when Andy opens his home with fingerprints and passwords...

“Ding, ding, ding--”

The lights on the entire ground floor are automatically lit in sequence, while making very hard electronic synthetic sounds.

“Good afternoon, Mr. Smith. Welcome home. It's 17.22 and the weather in San Diego is cloudy, 72 degrees Fahrenheit... ”