American Fortune Life

People will no longer read newspapers to buy magazines, publishers will face collapse, bookstores will be unquestioned... Paper media will gradually become the epitome of culture in the course of history.

With the rapid rise of the Internet and the prevalence of all kinds of self-media, the paper media seems to have become difficult to hide, all kinds of singing out words have been cocooned in the ears, and the paper media seems to be really powerless to come back.

The advent of the Internet age has revolutionized the way people read, and humans have begun to enter the "quick click reading” era. It is precisely with the characteristics of fast transmission, wide audience and strong interactivity that the network has become the “mainstream” media of the new era. The status of traditional paper-based media has been hit hard.

In the age of the Internet, it's not scary to have a blind spot in a person's knowledge, as long as he has the means to find it. The search engine of the Internet is this treasure that overcomes the blind zone of knowledge. Enter the keyword and the relevant information will appear immediately.

The network has grown so rapidly that the paper media, which has always been regarded as the sole holders of the right to speak, has been somewhat overwhelmed. In the past, United States newspapers that ignored websites such as Google fought back against them in the face of a life-and-death crisis.

This press conference was the pre-war reunification talks in which the American press blew the anti-attack horn.

Although Andy has acquired a number of newspapers, several are shrinking in sales and others are losing money, in Andy's view, the survival of the fittest, the changer, the constant death, is the cruel reality that the paper media cannot avoid and faces today and in the future.

In Andy's view, paper-based media can be slowly squeezed into markets and living spaces, but vanishing is not so easy. Although the Internet is the most democratic and freest platform for information dissemination, it also has the fatal flaw that truth and rumours coexist and that the vast majority of information is one-sided, fragmented and therefore lacks authority.

Andy really didn't want to go to this convention, but there were two heavyweight people calling to invite him, and he was really disgusted as the big owner of several newspapers in the face of some stinky news integration site, so he would go to the meeting via videoconference, you know, the information load on each page of the network is limited, but it can be unlimited.

For a long time, websites such as Google's, which served as a real-time news gateway by linking newspaper websites to many newspapers, sucked internet browsing, but didn't want to share online advertising revenues with the cited media, had sparked anger among all newspapers, and Andy was determined to stand by the newspaper coalition on that point, after all, which also touched his cheese.

“Gentlemen, we can no longer turn a blind eye to those websites and take away the fruits of our work with legal distortion. Their thief behavior makes us very angry and unbearable! ”

At the beginning of the meeting, Associated Press Chairman Singleton spearheaded the shooting, the rhetoric was sharp enough to show that he had put up with less than a day or two, "To stop the violations, Associated Press will announce legal action on websites that are misappropriating our news stories, and I propose that we work with newspapers across the United States to develop a" copyright management and tracking system "and launch a new“ search page ”that will lead users to“ the latest and most authoritative real-time news sources. "”

As soon as Singleton came up with this proposal, the newspaper editors at the venue responded positively, and Andy saw his editors or directors of several newspapers, including the Los Angeles Times, Newsweek, Miami Herald, and New York Observer, raise their hands and smile.

It seems that today's conference is truly possible for the traditional media to maximize their unity and come up with a counter-attack plan for concerted action.

Andy certainly won't stop it, which is a real good thing for his newspaper, even if Google is the first target of the Internet company that the traditional media coalition is targeting, even if Andy is Google's shareholder, but after all, he's just a shareholder, he's not on the board, and Google has moved all the traditional media cheese, and he deserves to be targeted.

“Google has always taken someone else's copyright content, and here I want you all to unite and use our respective media channels to fight back. ”

As soon as Murdoch, the media crocodile, opened his mouth and quieted down the room, everyone looked at him and wanted to hear what he had to say.

“Should we allow our copyright to be stolen? The answer should be no. Some websites, at best, are just parasites, or tech bugs in the Internet colon. News Group plans to file a lawsuit against infringing websites such as Google. ”

Murdoch's voice immediately aroused resonance and discourse, and Robert, editor-in-chief of The Wall Street Journal, raised the volume loudly: “There is no doubt that Google is one of the largest online parasites. Readers have gotten used to the fact that most of the content on the Internet should be free, and I think this cognition is wrong. But news aggregators like Google use this misperception to make money. These sites hardly recognize that the content that makes them profitable is created by our traditional media. ”

In the meantime, the whole venue became a mess, and the editors and directors of a newspaper began to criticize and accuse the news aggregator sites led by Google, which was so exciting.

“Mr. Smith, what do you think of this?” Associated Press Chairman Singleton turned around and asked Andy smiling in the video window.

“Yeah, Andy, what do you think of this?” As the scene calmed down, everyone's eyes focused on Andy's young, somewhat overly handsome face on the video connection. Though Andy was somewhat commercially uncomfortable, Murdoch turned to Andy, who was deeply impressed with Andy's achievements, and asked.

Andy was prepared for Singleton and Murdoch's questioning. After all, his current identity and status meant that he couldn't keep a low profile. It was really inadmissible. Wherever he went now, he would become the center of attention. The world's richest name was really a bluff.

“With the emergence and growth of the Internet, the debate about the future fate of newspapers has never stopped.“ The cold-winter theory of newspapers ”,“ the extinction theory of newspapers "and other“ singing down ”discourses continue to be heard. However, I still acquired newspapers because, in my view, the emergence of a new communication tool would not lead to the demise of an old one, but would trigger its assumption of new communication functions.

Acquisition of newspapers, which I firmly believe is the King, the Internet is no substitute for newspapers in terms of professionalism and authority!

Mr. Murdoch's anger is understandable. Like the music industry, I believe my colleagues here have seen new distribution channels change the way newspapers do business. However, some websites do not produce their own news content, but attract many readers by successfully organizing and advertising it.

The wealth of those websites is built on retrieving the content we make, which is also the driving force behind the most profitable search ads for those websites.

That is what we cannot forgive, and that is unacceptable to us, and it is by no means, as some believe, that our traditional media are hostile to the Internet. ”

“Yes, Mr. Smith is absolutely right... ”

“That's it! ”

“That's great, that's what we're trying to say... ”

“Never let them steal from us and take it for profit... ”

Andy's words resonate with everyone in the whole place. After all, they are the elite in the traditional media industry. The opportunities and challenges facing the future development of traditional media are all too clear. If the people present are some idiots, they won't be sitting here.

“Our anger is not declaring war on internet and internet innovation. It comes from websites that steal our labor and become their means of profit, and we want them to know one thing: if you want to make money with our stuff, you need to give us our share! ”

“Yes, they have to pay for our newspaper assets!” Murdoch was the first to say yes, and so were others, saying that everyone present knew that the traditional media could not block the shock of the Internet, but that the shock was the shock, whether it had to be them or not, that litigation was not the end, forcing the Google led website to sit at the negotiating table and produce real gold and silver was the ultimate end.

In fact, Google has long since signed an agreement with Andy Smith to use his newspaper content, which is why Andy didn't explicitly mention Google in that speech. However, Andy made that point, after all, there are many more news aggregator sites like Google in the United States, and to be honest, it's impossible for him to send a family of people to watch and sue, and with this combination, to put pressure on those sites, Andy certainly wouldn't miss it.