American Fortune Life

Chapter 1783 Marketing Thinking

When the Universal Studios of Osaka opened in 2001 as a Hollywood movie in the United States, it was astonishing, with 10 million visitors. Unfortunately, after a short period of time, the number of visitors declined, shrinking once to just over 7 million, and tens of millions more became the glory of the past.

Opened in 2001, Universal Studios Osaka, Japan, was first operated by Football Inc. with an authorization from NBC Universal. Since most of the funds were derived from loans, the operation of the funds was once in trouble.

In 2005, Goldman Sachs Group became its largest shareholder after investing in Universal Studios Osaka. After the Football Universal Studios listed East Securities Venture Plate, Goldman Sachs Group publicly acquired shares, and Osaka Universal Studios became unlisted.

This time NBC Worldwide bought shares in Osaka Universal Studios from Goldman Sachs Group, and in addition to the inexpensive factors in the financial crisis, Andy hopes that Universal Studios Theme Park will become a brand comparable to Disney Theme Park.

nBC Global operates only four Universal Studios, Hollywood Universal Studios, Orlando Universal Studios, and Football Osaka Universal Studios. Prior to the acquisition of the shares, Universal Studios earned most of its income from its own Hollywood and Orlando parks. And dressing up as Universal Studios has kept its annual passenger traffic at around 8 million, and while it can't compare to the tens of millions of passengers it can still keep it in the top 25 theme parks in the world, which is why Andy wants it back under NBC Universal.

Of course, the inability to achieve further breakthroughs has also plagued Football Universal Studios, and it is imperative to find the best possible solution to this problem.

A spa hotel in the secluded hills at the foot of the Osaka Gecheng Mountains is Andy's trip to Osaka. Mori Gangyi searched and wrapped it according to Andy Smith's request. This is called secret soup in the foot basin, between the wild mountains and the wild water, it is a real mystery, where you can enjoy the four time view of nature, which varies from season to season, and taste authentic mountain precious dishes cooked from local ingredients.

This secret soup inn by Sen Gangyi is an ancient pedestal structure with only six luxurious Japanese rooms that allow Andy to stay.

Andy looks at the hot springs built of whole trees, surrounded by dense woods, and can see the ocean through the treetops, opening up the hot springs pool, as if floating between the forests, beautiful.

“Hidden on the edge of the mountain creek, enjoying the most pristine nature... I'm happy here.” Andy laughed with satisfaction.

“Whether in the early morning or dusk, bathed in the early morning dew of the courtyard, or overlooking the distant mountain rivers, in this quiet space, one can always calm one's heart, speak to nature unexpectedly, and listen to the fine singing of the elf gates of the mountains. ”

Sister Ziling, standing next to Andy, began to sigh with dew and intoxication, letting Andy's eyes rest on her somewhat reddish side face, slightly picking a frown and saying: "Oh, the smell of happiness, still at the tip of the SHE, let's go, let's start with the ingredients and the chef's skill to experience the beauty of the place! ”

“You are a devil, you know that food is my greatest enemy...” Sister Ziling's feminine delicacy made it sound like a kind of unspeakable sabotage to YU.

“Ha ha, good food, must be enjoyed, even if you have to do more exercise afterwards, anyway, be happy now, don't you think?” Andy naturally stretched his hand gently to hold Sister Ziling's waist limbs, reaching for a hint, accompanied by Sam Gangyi with a very eye-catching slight weakness, reaching for a hint and walking the way forward.

And the little assistant behind Andy, watching Sister Ziling's S curve, had to admit that this heavenly woman with the sound of sheep had a unique racket.

Japanese cuisine, exquisite and natural, delicious, diverse and well crafted, and seasonal in materials and manipulation, on tatami, a black dining table in front of one person, full of dishes and bowls.

“ In fact, if we are going to eat good food, we should go to Osaka to eat the birthplace of undercover culture, Dayton Rising Food Street, where there are countless signature stores and Lin Luan-yu food. The last time I went, I really had to leave, especially the pineapple bags. Now that I think about it, I miss it a lot. ”Sister Ziling laid down her chopsticks gracefully and watched Andy smile when she drank all the sake in the glass under a very humble and respectful toast from Sam Gangyi.

“Oh? That's really something to look at.” Andy nodded at Sam Gangyi, who filled him with wine, smiling at Sister Ling.

“Miss Lin is right, the rise of Dalton does make food lovers particularly fond of going to food streets.” Sam Gangyi smiled and continued to breathe.

Anyway, Andy always feels weird about what the pedestrians say, especially when they speak English, which the world knows, not only Andy doesn't understand, but they don't even understand themselves.

Fortunately, this Mori Gangyi he is looking for has a background in American work. English is still very good. Otherwise, he can really chat with Meng and gesture. Although Andy's Japanese level fits well, he did not apply the idea of convenience to his people.

Andy nodded and said to Sam Gangyi, who returned to his seat, "Have you finished taking over the studio by now? What are your ideas in the face of the lopsided sights of the amusement park? ”

Andy opens his mouth and asks, "Boss, he never turns around and opens the door, and Mori Gangyi is in a hurry to sit down," he replied with a serious expression. “Boss, I have finished combing, I do have some thoughts to report to you. ”

“Well, relax. Let's talk about your thoughts first. Don't be shy.” Andy stretched his hand and made a pressure-down move to let him relax.

“Hi!”

Sam Gangyi's instinct slightly owed him a solemn response, then slowly relaxed his lower body, still no smile on his face, a serious beginning said: “After combing the work, I asked myself the first question is, do we still have the opportunity to visit tens of millions of people?

And to answer that question, by mouth alone, faith is not possible, and I still think that only numbers, the most honest data, all phenomena in the world, can be calculated in numbers.

During this time, I've been putting people on the streets doing consumer surveys, and with my own set of mathematical thinking, I can confirm the potential of Universal Studios Osaka to have 10 million visitors a year, and the next step is to develop a marketing strategy.

When people plan to climb Mount Fuji, they imagine a view of the top of the mountain rather than a distance from the top of the foot of the mountain, but they often have to stand on top of the mountain and look down to see how to climb the mountain.

I mainly thought about tourist composition, brand value enhancement, pricing strategies, and have some suggestions and plans... Please point the boss straight. “

Sam Gangyi took a file bag out of a handbag beside him and handed it to Andy solemnly.

“Well, that's a good idea. I'll read it carefully.” Andy took the bag and nodded satisfactorily.