American Fortune Life

With the wind and rain in the U.S. press, many U.S. industry sources believe that the Boston Globe may be closing to warn the stormy U.S. press that no newspaper is safe in the current economic situation.

The sword of Damocles hangs from all newspapers. If the press wants to survive, each family needs to bleed a little. Newspaper advertising revenue in the United States continues to decline, advertisers are more likely to march into low-cost online media, and the recession since last year has made newspaper advertising marketing more difficult.

Loki Hills News, Philadelphia Inquiry for Bankruptcy Protection, Minneapolis Star, Chicago Tribune.

The “Paper Media" newspaper was shut down and completely converted into the online editions of the Seattle Post and the Christian Science Notes.

The fact of the matter is that the traditional media industry as a whole has come a long way. While media consensus on content remains a core productivity issue, the sadness lies in the difficulty of proving oneself. Or sold, or forced to stop publishing, or switch to mobile devices, magnesium lamps are habitually focused on “hard” and “transformation”, but little attention is paid to buying and selling to become trades. Who is still buying in the midst of all the skies?

And of course, for this less favored industry, American, um, or global millionaires have a passion for these traditional media.

But what makes people cry is that on the other side of billionaires waving their cheques to buy the media is the bitterness, unwillingness and embarrassment of traditional paper media.

On the one hand is the gray-headed, haughty, traditional media, and on the other is the super-rich, full of pots and searching for style.

For these multi-billion-dollar super-rich people, they didn't acquire traditional media for a living, but more like a sentimental investment, of course, for the reason that everyone says so, believe it or not, but the rich people are not fools, they value the role of their public opinion tools more, so they don't pay too much attention to the media's revenue losses. They are also willing to continue investing in scaling up and influencing the media.

However, the old-fashioned media in the United States can't afford it either.

Don't look at these traditional media, though not as good as they used to be, but they are still so arrogant. To buy an old-fashioned media outlet, the super-rich needs at least to be recognized and accepted by mainstream American society and to respect the value of traditional media. Sounds a little ridiculous, too poor to open the pot, and picky, but that's the truth.

It is well known that in order to acquire American media assets, Australian media giant Hammerdock joined American citizenship and became better integrated into mainstream American society, which led to the successive acquisition of important assets such as the 20th Century Fox and Wall Street Journal, creating a media empire for news groups in the United States.

Perhaps someone said, "That's not the money. Tsk, not the idea of the New York Times being played by a wealthy man from heaven, but in exchange for a 'ridiculous' one.

After Arthur Sutzberg, Chairman of the New York Times, named Andy Smith, why did all the attendees in the room have a bright eye and a shock of spirit?

The key is that Andy, the richest man in the new world, is outside the prestige and absolutely positively rooted, and the mainstream American society is extremely recognizable and receptive.

You know, the Yearly Times Group spent $1.1 billion to bring the Boston Globe under its banner. Boston citizens have long been obsessed with the acquisition of The Boston Globe by a New York company for the simple reason that New York and Boston are competitors in sports, banking and culture.

As for Andy Smith's willingness to acquire newspapers that are already thin in the West Mountains, the United States knows that this young world's richest man is integrating to build his own media kingdom.

Of course, there are also people who think that sky mansions, winery islands, luxury yachts, private planes, buying teams, etc. are not new to Andy Smith for these regular xing spending, and a better way to do this is to buy a media full of OldMoney.

For Andy, he naturally couldn't see the blooming media, and he was more fond of the historical, influential, serious, old-fashioned traditional paper media.

As for the reasons, they had been said a long time ago, and the results had not disappointed him, and the power of the news agencies in his hands had indeed achieved many of his aims, even though they included, in addition to the responsibility of the Government, suppressing negative reports about himself and his own business, and combating his opponents.

It is worth mentioning that the Boston Globe newspaper group would agree to the Times Chairman Arthur Souzberg's offer to seek sale to Andy Smith. Worldwide executives want to hand the media over to more powerful and knowledgeable investors, and Andy Smith, who has become America's new newspaper alligator, is naturally the first choice. The key is that Andy Smith understands the reputation of letting go and doesn't get involved in the day-to-day operations and editorial team of old newspapers.

“Ha ha, looks like a good reputation is really an unexpected harvest... ”

Upon hearing Alvitelli's report, Andy couldn't help but laugh happily, and the people in the video conference had become accustomed to his boss's thick face, only to wink his eyes a few times each, smiling with the big boss happy, as for the gutter in his heart, only the individual knew.

Good reputation? Well, my boss has a good reputation, but he also has a bad reputation!

“What price did they offer?” Andy was happy and naturally more concerned about prices. He wasn't a dumb outburst with a lot of money. He knew more about the dilemma facing traditional paper media than anyone else. Besides the need to consolidate and build media empires, the main thing was that they were cheap and really cheap.

A major guideline behind his series of acquisitions is that even when the industry as a whole is depressed, top brands are still being sought after, compared to poor general paper media, where bad assets are treated as cheap. The Boston Globe and the New England media assets undoubtedly fall within the general scope of the latter.

Don't talk to him now about centuries of history, or the glory of the past. It was all useless bullshit until it didn't belong to him. Only the price was Andy's only concern. And of course, don't look at the traditional media that, despite losing some of their positions, still manipulate the heights of voice.

“$200 million, the entire New England Media Group packed. ”

“Ha ha...” Andy couldn't help but shake his head and laugh at the price, "it looked beautiful. ”

“I've already told them that their price is too high, and the other party's offer is just a quick check to see if the boss has any intention of buying and the purchase price can be negotiated.

According to our survey, the distribution of The Boston Globe has shrunk by fourteen percent over the past three months, and * * * The Boston Globe is expected to lose $85 million this year. With a loss of $50 million last year, this time they were prepared to cut operating expenses by $20 million, but rejected by the union, there were rumours inside Globe that newspapers would be shut down, and once the Boston Globe closed, there would be only one daily newspaper left in Boston City, the Boston Herald, and one tabloid with only 10 full-time journalists who were now fighting the financial crisis. ”

Upon hearing this information, Andy nodded and silenced, eventually deciding: "This way, 50 million dollars, I want it, I can promise not to lay off, not to interfere in the daily operation of the newspaper, to keep the newspaper editor du standi.

“Cough... ”

In the video conference window, after a slightly distressed slight cough, he immediately replied quietly, and the other people were killed by the boss at such a price a little speechless, but no one would show up.

“The price is a bit difficult and I'm afraid they won't accept it. ”

“Forget it, 50 million packed, after all their debts and losses were there, I couldn't possibly get excited to enjoy a brief takeover, and then I fell into a hopeless dilemma. Fifty million is already a lot, Newsweek, I just spent a dollar, just tell them the truth, the cost of closing the door is higher, the elusive New York Times is probably even harder to accept, as for the other buyers, huh, now who will buy a giant pit home, except me, I'm afraid nobody! ”

Andy was very unconcerned and laughed. This is a good time not to rob with fire. How can you deal with yourself? Although he has a lot of money, he can't cheap outsiders. Money doesn't matter. The key is that this bullying sense of achievement is fascinating!