American Fortune Life

Chapter 1798: The Hand Reaching the Foot Basin

Even the general consensus in the media industry itself is that the situation is obvious now, that newspapers do not make much money at all, it is good to be able to do it without loss, and even to do the news itself does not make much money, be it old or new media.

However, it has to be admitted that almost all United States newspapers are for profit, including Andy's. While this would complicate the problems of news agencies, Andy's good money could indeed provide newspapers with a path free of market pressure and keep them on that path.

With the support of the big golden masters, it is true that newspapers can be better developed - especially The Newsweek and The Los Angeles Times, which were close to closing, have far more experience attracting readers to their digital editions than most newspapers. Thus, they go the furthest on the path of relying on advertising and reader support, and newspapers with the same path can see them as examples that can be followed.

Andy's think tank gave different perspectives and support to the seemingly 'premium toys' acquisition of newspapers, indeed, in part because, despite the difficulties faced by the press, it was generally considered profitable after big data analysis and surveys and was still attractive to advertisers who wanted to reach a large audience. Even many newspapers have higher margins than the average margins of Fortune 500 companies, and adding the intangible assets of these newspapers to the acquisition at low prices would undoubtedly be a very cost-effective business.

In fact, having a prestigious, influential newspaper itself, without ever interfering in the production of news, is an influence that can enhance Andy's own perception and position in society. Nicely said to the outside world is to love newspapers, give people a sense of real money for the public good, be responsible for society, give the impression that there are many people with money, but Andy would never mention that an influential traditional paper medium, even in the face of operating difficulties, has important public opinion and political value.

In the past, in the United States, newspapers existed under the control of all kinds of extended families until the family press was reaching its end, when large news media groups were considered the most important tools to cope with the dramatic changes in the media of this era. Large media groups have launched repeated and irrevocable acquisitions of traditional, old-fashioned newspapers. Ultimately, decades ago, Graham's Washington Post and Suzberg's New York Times American newspaper Derby were enthusiastically discussed, but now you can only say, oh, it's all Murdoch's newspapers.

Murdoch, the renowned news giant, enjoys a bad reputation for his series of tabloid scandals. If Murdoch's news group is repulsive, it is also a flagship publication of a large media group, and Andy Smith's two old-fashioned media, Newsweek magazine and the Los Angeles Times, have consistently earned the favor of global readers, especially intellectuals and business elites, with their seriousness and character.

With Andy's comprehensive reform of Newsweek, an important shift has been made in the face of the impact of the new media by establishing a pay-wall system for its own online edition, where 20 stories are viewed free of charge per user per month, followed by pay-per-view of online content. Newsweek became the first American Mass News newspaper to do so. Over the course of the year, the digital distribution of Newsweek exceeded that of paper in North America.

For the first time, Newsweek's subscription revenue exceeds advertising revenue. This is a disruption to the business model of the newspaper industry — traditional publications often earn 80 per cent of their revenues from advertising. Analysts argue that “the paywall has played an enormous role”.

Andy's new media empire is rising fast and strong, but it's a long way from the old media group Hearst and Murdoch's press group. Don't look at the paper media, it's the old ones. The historic newspapers make Andy's media empire a new king in the media.

To bridge these gaps, Andy could only acquire old newspapers to add brick and tile to his wealth, even if it would cause a loss in his assets, but he didn't care, after all, the invisible advantage the media empire gave him was enough to make up for that loss in other ways.

“Phew--”

Wooden sliding doors were pulled open, bow-decorated shirts, elegant and stylish, with a striped pencil pants, a unique LI and personality, the little assistant who shaped the elegance of a woman at work walked into the bedroom and said to Andy, who was wearing a suit in the mirror: "Boss, the guest is here. ”

“Mm-hmm.” Andy nodded, looking at the time, smiling softly: “Very punctual. Let's go. Go and greet him. ”

Andy stepped over to his assistant and walked out the door. He remembered something. He said to her later: "By the way, you arrange for Jerry Lee from the droplet studio to meet me this afternoon. ”

“Good boss.” The assistant nodded and stepped on the heel behind Andy.

In front of the front door of the hot spring hotel, Andy smiled and looked at the convoy driving into the courtyard. To be honest, given his current position, the average guest really didn't enjoy his welcome treatment. The security guards were scattered around him, and his face was cold and alert. The convoy stopped quickly, and the three people who got out of the car looked at each other first, and then walked towards Andy standing in front of the front door, headed by a middle-aged man.

“Good morning, Mr. Smith. Good to see you in the foot basin. ”

“Oh, hello, Mr. Skinger. It was a surprise. I didn't expect you to come to the foot basin. ”

Andy smiled and shook the hands of the Westerners who were the first to say hello to him. The other side was Howard Skinger, president of Sony North America. This was not the first time the two had met, so he was just a little greeted and introduced to Andy.

“Mr. Smith, this is Mr. Nobuyuki Inoue, President of Sony, and this is Mr. Andy Smith... ”

“Hello Mr. Smith, I am honored to meet you and thank you for your invitation.” He spoke Japanese with a smile on his face, but when Andy shook his hand, he nodded with the benefit of a foot basin.

“Hello, Mr. Kai. Nice to meet you.” Andy naturally cannot nod his head and waist with each other, but can only show great enthusiasm and shake his hand.

And after the cold weather, the last guest standing beside him, who never spoke, saw Andy throw his eyes at him, smiling and bowing to explain to himself: “Mr. Smith, please take care of Chunhong Tsubomoto, president of Shimokaku Gameplay Company! ”

The smile on Andy's face grew brighter and he shook his hand and said, "Hello, Mr. Tsujimoto... ”

“Three, please, let's go inside and talk.” At the end of the chill, Andy extended his hand to smile, and the three of them nodded with a different smile. They also extended their hand to make a gesture of invitation, and then Andy and Sonny's president came out of the well and lined up.

In the living room of a Japanese party, Andy sat in the first place as the owner, sitting out of the well for three people. The four people tasted the tea for a while and slightly faded some strangeness, but the pedestrian's restraint was no longer there.

The atmosphere got a little relaxed, Andy didn't go around with them too much, but he just said, “This time invite the three of you to come over, a little bit of a small thing. For the IP thing of" Biochemical Crisis, "our company is going to build a biochemical crisis theme terror park in Osaka Universal Studios. My people told me that the copyright of" Biochemical Crisis "belongs to Karp Kong, but the film adaptation rights belong to Constantine Film and Television in Germany, while other TV adaptation rights, some of the surrounding copyrights belong to Sony. This kind of small thing could have been handed over to my people to discuss, but here, I also really wanted to meet some new friends, so I robbed my people of their jobs. I hope the three of you don't make fun of me. “

“Don't dare... ”

“How come, glad to accept your invitation... ”

“You're welcome... ”

Hearing Andy say that even Sony's president owes a slight debt, Andy Smith's age and youthful appearance have long been deliberately overlooked by everyone he deals with, and no one will look down on him because of his youth, age, a success story, and in the business world, Andy Smith has long been compared to those cunning greedy capital crocodiles.