American Fortune Life

And wearing a white hollow dress, the classic Big Red Chun, showing the very bright long white Leg's Taylor Wen after goodbye, watching her sit in the car, waving her goodbye with a sweet smile, Andy nodded and waved his hand with a smile, until the convoy left, he turned around and walked into the Little Versailles Palace.

Tyler's success, in addition to her fearlessness and steadfastness in music, was the resilience and persistence of life that made her a generation of stars.

As she used to say, be yourself and the world will applaud you.

And that's the only way Taylor can write, "People throw little stones at shiny things, and I'm not going to survive in a storm, I'm going to dance in a storm.” The lyrics.

Coming to the study, Andy turned on his laptop, tapped on his email, looked at today's company briefings, and after setting up Smith Media Group, he restructured the chaotic company newspaper to make it easier for him to even see the job briefings, dramatically shortening his working hours and improving efficiency.

Apart from Starbucks and Qualcomm, he is only a listed company with a high proportion of shares, which requires him to understand everything and make decisions, and there is no way, both companies are not his own words, the internal power structure is complicated, the company's internal executives, shareholders' representatives, board members, all of them are thoughtful.

So, even if it's troublesome and cumbersome, Andy won't let loose control of the two companies, fulfill his authority as chairman of the board of directors, and intervene fully in the affairs of the company, even if there are some things, just to be present.

While this is a bit small, the results are obvious, and the familiarity and recognition of Andy as chairman of the board by employees and middle and lower executives of both companies has changed dramatically, not just by a symbol.

Especially in Starbucks, Andy, the new chairman of the board, who hasn't developed any new flavors of coffee drinks, has led Starbucks, a traditional coffee chain, to a quiet marketing revolution.

Starbucks' coffee chain has long been popular with consumers in many cities on the planet because it offers more than just coffee or bread, it's a way of life. The otherwise cold business relationship between the merchant and the customer is given a lot of added value by Starbucks.

Andy knows better than anyone that the biggest change of our time is the impact of the Internet and mobile phones on people's living conditions, and he knows that the characteristics of this era must be quickly integrated into Starbucks' products and services.

So his first fire as the new chairman of the board was to keep Starbucks up with the times and change, and he developed Starbucks' APP to take the strongest first step in paying ambition for his eventual move.

Of course, Andy didn't foolishly announce to the outside world that the company selling coffee drinks was turning into an Internet company, launching an APP, preparing to sell coffee online and so on. Andy was part of Wall Street after all, so he knew better than anyone that the investors' urine xing, investors wouldn't understand why a company selling coffee drinks should be so aggressive to use Internet technology, the key was that the input would scare them, which would also cause the stock price to plummet again, and Andy wouldn't plant it in the wake of that.

So he chose to push the Starbucks retrofit carefully and discreetly, and developing a mobile app was the first step, while pairing it with the Starbucks digital network enabled in all stores in North America was the second step.

Customers who download Starbucks APP can read the LA Times, Newsweek, USA Today, Economists and other paid content, watch ESPN events, NBC TV dramas and art shows, and documentaries for free on Starbucks Store. Starbucks then partnered with hulu video, Yahoo, to link to a variety of free ebooks, news, music and movies on the welcome home page of its digital network. Working with Apple allows customers to enjoy free music downloads on iTunes only for Starbucks Digital Network.

“When people are in Starbucks, we want to give them every drop of information - from news to music. ”

This is the latest change that Andy, the chairman of the board, has made to Starbucks, and the combination of cafes and information reminds people of those "good old days”.

As for Andy's third move payment, it's already underway, and he let WhatsApp and INS dig up Twitter's talent to death, although it was intended to wipe out Twitter, but he did get some tough talent.

For example, Jake Dorsey, who hosts the development of mobile payments, is the absolute ruin of the sea. At first, Andy's notion of mobile payments still lingered in his mind about a treasure and a letter pattern, sweeping, QR code, and easy billing were all very successful cases after all, but did not address the constraints imposed by the stubborn credit card system in the United States.

And Jack Dorsey solved the problem by introducing the concept of a credit card reader connected to a smartphone in a video conference and letting Andy Masseton turn it on right away.

Without any hesitation, Andy immediately mobilized and formed a team to start developing mobile payment software and this external credit card reader, on the basis of which he became Square, a mobile payment company based under WhatsApp.

Square users can use company-provided mobile card readers to work with smartphones, and can match swipe card consumption via apps in any 3G or WiFi network state, which enables consumers, merchants to make payments and payouts anywhere and store corresponding consumption information, thus greatly reducing the technical threshold and hardware requirements for swipe card consumption payments.

At the same time, for better promotion in the future, Andy also lets Square's subordinates develop personal accounts that can be bundled in WhatsApp and directly recharge personal credit cards to personal accounts. When consuming, you can complete the payment by scanning the QR code of your personal account directly in the mobile app.

And this is exactly what Andy did to leverage the consumption advantage of Starbucks Store in step four to complete the promotion of Square Mobile Payments, creating competition with other third-party payment agencies.

And the last step is simpler, especially for Andy, who already has Intake Bank, a clearing bank, where more deposits can be absorbed, even in the future, and where other businesses such as merchant lending, catering and distribution can be developed.

Tsk, this is another company that has grown into a monster in the end...

Andy shook his head and laughed. It's too early to talk about this. After all, it's still a matter of a few months before Square Mobile Payments really gets to the front desk and next New Year officially goes live. However, with Starbucks as a sales support, Square Mobile Payments software and hardware promotion is not a problem.

Mobile payments on your phone can save Starbucks attendants a lot of credit card swiping time and transaction costs. I don't need to say much about how fast it takes to move the payment, I just need to beep.

Supporting Square Mobile Payments in more than 7,000 stores across the United States can further reduce Starbucks costs. Square Payments not only provides lower credit card transaction rates, but also manages all of Starbucks' credit and debit card transaction data for the United States. With the popularity of smartphones, it is conceivable that when this group chooses mobile payments, it will save Starbucks a huge amount of money.

Instead of paying your wallet and swiping your credit card, the new way is to simply aim your phone at the instrument. Customers are also more likely to enjoy this convenience, and faster payments are critical to the retail industry. This not only prevents customers from losing patience when queuing up, giving up shopping, but also drives more product sales.

According to one of Andy's previous news stories, consumers are willing to spend more when using mobile payments, as fast xing of mobile payments often triggers additional shopping impulses.