American Fortune Life

New York magazine industry thrived in the 1920s and even in the 1990s, when fine magazine monthly magazines still had millions of dollars in advertising revenues, and magazine editors were in limos, leading the country's fashion of clothing, recommending film, television and literature to readers.

Now, the magazine industry can be described in terms of strenuous moves, which were supposed to attract readers. The monopoly advantage in advertising has long been lost and replaced by more flexible technology companies such as Google. Some magazine editors and executives believe that management cuts in designers, photographers, investigative journalists and text editors have led to a decline in the quality of the magazine, leaving the magazine without its former glory, and that some senior editors are saddened by the trend towards pursuing financial indicators in the industry.

Although there is still a row of magazines in the traditional newspaper booths on the streets and alleys of various countries, it is undisputed that the publishing industry is already in the mountains and rivers.

Today, when the Internet dominates the world, fine paper and advertising formulas are no longer applicable to the magazine industry, which has long relied on a large number of high-value advertisements.

Now that major publishers are tightening their spending, well-known editors who are well paid and spending money like running water are slowly becoming the past. Even executives of journal publishing groups like Hearst, Times Group and others are tightly controlling their budgets, becoming more cautious and even directly deprecated about hiring million-paying photographers and authors who cost $5 a word.

Andy's spacious office in the central Rockefeller building displays many of the splendid old days. Behind his desk is a framed quote by Theodore Roosevelt: Believe you can and you're halfway there. (Believe yourself, you're halfway there.) Standing in front of the floor window, Andy glanced at the Hudson River and Central Park in New York, turned around and sat behind his desk, looking at Jon Micham, who was drinking coffee across the street, said.

“Now you can start thinking about the revenue stream for the second year, which is about the cost of each magazine. I still say, how much money you have to do, how much you can't control the cost, then you can only streamline the organization!

Consider taking over the magazine for the younger generation or keeping the industry healthy, after all, there are many older editors who are already having difficulty adapting to the pace and format of news in the Internet age. Just like Rolling Stone magazine founder Jane Wenner, a stubborn old man who has refused to electronicate the magazine's content will let Rolling Stone die.

To keep the magazine alive, find ways to increase revenue and bring together readers who prefer to read electronically. Despite the lingering smell of paper magazines, we have easily acquired hundreds of magazines this time, and the magazine industry is running out of time. If you start in the 1920s, by the 2020s, this century is almost the life-cycle of the magazine industry. ”

Find new ways to increase revenue and reduce spending.

Jon Micham, dressed in a dark blue, straight striped suit, put down his coffee cup and said with a condensed expression: “I understand that all media companies are facing reform, and we are no exception, we have made plans for reform, we will constantly adjust and optimize, the entire industry is urgently looking for a way to make up for the massive loss of operating income, and we cannot afford to launch some experimental initiatives. ”

To be honest, Jon Micham still has some different opinions about the boss's proposal to take over the magazine for the younger generation. In addition to the lack of confidence and trust in the new generation, the most important thing is that the famous editor was a symbol of a magazine in the past.

“The problem is that some of the new editors of the new generation believe that creativity and high-quality news works can be produced in bulk. And those who just want to do the same thing day after day, year after year, really don't fit the job. ”

“Oh...” Andy naturally understands things like the pride and perseverance of Jon Micham, a senior generation of media, and knows that they don't see the way the younger generation speculates, but at long last, the situation is stronger than the others, and at all times, profits come first, no money, and it doesn't matter what the world says.

“You can always find the right people, don't you think? ”

Without waiting for Jon Micham to answer, Andy looked at him deeply and said softly: “I know very well that magazines end up losing their utility like little sailboats. But people will still love them, people will continue to write magazines, and people will still be willing to pay for them. So that's why I agreed to the acquisition plan.

Especially since the birth of the Tian Dynasty Market, a middle-class emerging market, they are the main target of our fashion magazines, just like the Americans of the past, the Foot Pot Man, who suddenly have money, will start to walk into the pace of buying, buying from the world, and we will usher in a period of madness for the new luxury class, all we have to do is tell them what is good, serve them well, even become a shopping guide, as long as it is profitable. ”

“ ”

Jon Micham, with his sophisticated eyes, left the office with a final explanation from the big boss, while Andy took the coffee and shook his head with a smile at the corner of his mouth, just like the rest of the world, the intellectuals, even though the American intellectuals were already realistic, were full of rejection of some decisions that were all banknote ink.

Survival can't be guaranteed, and the poor talk of TM, this is the late stage of poor acidosis!

Knock, knock, knock.

“Boss, Mr. Alvitelli is here.” Wearing a white sleeveless vest, a small assistant sliding door with a bow bag T-shirt walks into the office to report.

Andy looked at the fabulous curve outlined by the costume and could clearly tell with the answering machine that if he wanted to come in and report it, he simply wanted to brush his presence in front of him and laughed: "Oh, let him in... Nice outfit, simple XING feel, come in later and report back to me separately on your recent situation. ”

“Okay, boss.” The assistant couldn't help but push up the waistplate, making the white vest curve even more dangerous, smiling and joyful to say, and then turned around and walked out of the office with a slim waist.

“Hey, what a happy troublemaker!” Andy strangled his hands for a few moments and couldn't help but sigh when he thought of the tumble on the plane.

“Boss. ”

Looking at Alvitelli walking in, Andy nodded with a smile and extended his hand and said, "Sit down. ”

“Thank you.” Al sat down and handed Andy a folder, introducing, "This is the latest detail of stocks and futures. ”

Andy looked at Al as he reached for the file and laughed: "Well, things haven't been so good lately... ”

“For others, that's true, but for you, boss, as long as it's not the total collapse of the U.S. financial markets, you won't lose.” Al smiled softly.

“Oh, it's just a low cost. Look, gold dropped another $3.70 an ounce today, $912.50, which is also a loss.” Andy naturally knows that, after all, he's the King of Copies, and if it all loses, the American financial system is really going to collapse again.

“The BO movement in gold prices is largely influenced by the fact that, according to the International Energy Agency in its monthly report, global demand for oil will decline by 2.9 per cent in 2009, while crude oil prices in New York will again decline and fall below the $60 psychological threshold. Together with the recent continued decline in the prices of other commodities, it has effectively allayed investors' concerns about inflation in the economy and reduced the value preservation appeal of gold.

The trade deficit in May fell from a revised $28.8 billion in April to $26 billion, far better than economists expected. Encouraged by this, the exchange rate of the United States dollar has risen again, adding to the pressure on gold to walk low.

However, this is a short-term BO move. Gold prices will continue to rise in the long run, and the depreciation of the dollar is an irreversible trend! ”

Andy naturally agrees very much with Alvitelli's analysis, regardless of anything else, that the dollar injection is too serious, and that's the main reason why many of the listed companies will break hundreds of billions in market value in the future.