American Fortune Life

“Beep ——”

When the phone rang and received an e-mail prompt, Andy opened it and said to Martin, safety supervisor in the co-pilot's position: "Go straight to the LA Times headquarters. ”

“Okay, boss.” After Martin responded, he reached out and pressed the headset on his ear and started notifying all the vehicles to change their destination.

That's right, Andy is going to unravel the old fox Warren Buffett's layout in advance. As for whether it's coincidence or Warren Buffett's layout, it doesn't matter to Andy anymore. What he's doing now is he's going to expose it, let everyone see it, think about it.

Andy looks forward to the reaction of Jeffrey Brottmann, founder and chairman of the Board of Directors of Good City Dollars, and Jim Sinnegal, co-founder, when they see what's in the paper, will they be excited and sweaty?

The board of directors of their own company almost became a sieve. No, not a sieve. It was surrounded by a regiment. Just waiting for someone to cry out for a takeover, they created it, and the cause they fought for will become someone else!

As for the coincidence, the contiguous speculation of these people is mere speculation, and no decision has been made on how detrimental to a good city. That's very thoughtful stuff. I believe

The two co-founders, Jeffrey Brottmann and Jim Sinnegal, will adjust the board regardless of whether it is unjust or not, possibly dissolving the existing board and re-electing it.

Andy will be the biggest beneficiary, first, he can force Warren Buffett to abandon the acquisition of Good City, second, once the news is released, the price of Good City will surely soar, which will make money, third, when all sides come out to clarify, the acquisition rumors are proven to be false, the share price will inevitably fall, this upside and down stock spread, can totally make good money!

The Los Angeles Times building is close to the city hall with over 130 years of history, the architectural appearance is steady and atmospheric, the hall is gorgeously decorated, in the middle is a huge globe, Andy, the arrival of the big boss will naturally shock the entire Los Angeles Times, after all, as the big boss, Andy came to the newspaper very infrequently.

“What caused the paper crisis? ”

In the conference room of the Times, Andy looked at all the newspaper's management with a smile and asked a faint question, but he didn't mean for everyone to answer, because he knew he couldn't hear any novel answers.

“Many believe that this is due to the development of information technologies, particularly the Internet and mobile Internet, which have led to Internet reading and mobile reading. Indeed, Internet reading has taken a lot of users, including other new media developments such as online TV, mobile TV, and many other advertisers.

But if we think that the reason for the crisis is simply that Internet technology brings easier reading, it might be a little shallow, because for paper media, moving from paper to the Internet, from paper to electronic, it's not too hard, and we did it, too.

Why are there so few successful people, despite the emphasis placed on the elusive “Internet gene” and the fact that many paper-based media began years ago to experiment with various transformations into so-called new media? ”

Andy's eyes have sharpened by now, from his acquisition of the Los Angeles Times to investing a sum of money to make the Los Angeles Times run better. It's unbiased. After all, it's the biggest national newspaper in his hands. However, the results of the newspaper didn't satisfy him, but the money didn't cost much, which made Andy a little upset, and he's not a big wrongdoer!

At the same time as I came to deliver the news, I knocked, and if I hadn't, Andy would have had to lift the slaughter knife and cut the Los Angeles Times wide open.

“That's because the problem is not just the change in the medium. In my view, the real crisis, or the primary crisis, is the content crisis, where content lacks value and is unattractive, and users therefore become unavailable. Alternatively, if you look at the same less valuable content, users will choose to read it at a lower relative cost, even free of charge, as well as more convenient Internet, mobile Internet.

Look at the newspapers today, when you open several city newspapers, you'll see that the content is the same height, as if it was negotiated, just a few words were published, if the job can be so simple, what's the use of having so many senior journalists and editors, just find a few Internet editors, and what are the messes in the newspapers that many ordinary users don't need, to publish in the newspaper? Waste of ink, take a place?! ”

Andy's voice had risen and the expression on his face had become harsh, his eyes sharply glaring at the face of everyone from the editor-in-chief to the senior editor of the newspaper, and for the first time they had felt the harshness and anger of their young boss, who had not dared to speak up and listened with his head down.

“Today's most successful news business model has taught us that we must meet the needs of our customers to read and subscribe, and for the most successful transformation companies, this means investing in core content and products to meet our paying readers, rather than investing in new lines of business with stronger speculative xing.

Most importantly, a business transformation requires a newsroom transformation! “

As soon as Andy said this, John Carroll, the silent editor-in-chief, looked up and said, "No! Newsroom can't be transformed, we can't really be a full entertainment gossip newspaper! ”

Andy had great respect for the editor-in-chief of the Help Times, who had won 13 Pulitzer News Awards, even though he had rejected his offer directly, but was not angry about it, and Andy still had that in mind.

“Oh, OK, John, now that you feel like the news room doesn't need to be transformed, I'll wait, but the media group's movies, TV, have been restructured and integrated, and then the newspaper's resources have been consolidated and reformed, and I hope to build a huge content network based on a lot of free and cheap content with integrated resources.

Besides, according to the information I have, there are a lot of problems with the LA Times. When I sent people to investigate, there were a lot of people who said they couldn't talk about it until the union voted to settle it. Ha ha, that's interesting. In that case, let them get paid by the union! ”

Andy said that the faces of the people present were suddenly mutated, some white, some dull as water, and more frightened, and the atmosphere in the conference room was suddenly reduced to ice. They knew that the newspaper had always regarded them as the "dawn" saviors, finally going to lift the slaughter knife!

“Oh, I don't know, a surprise, as one of the most important news agencies in the United States, the Los Angeles Times, which has won 44 Pulitzer Prizes over the years, actually has more than 400 news editors in the dark box, and most editors listen to unions and say what they have to wait for unions to vote, so they refuse to cooperate with investigators sent by my boss... It's funny, it's really funny, can you think that if a union votes to fire my boss, they'll join forces to fire me?

I'd like to ask you, who owns this newspaper, whether it belongs to me, Andy Smith, or to the union? In such a bad environment, I'd like to ask all of you, who's in charge? ”

At this time, Andy only had a frosty smile on his face, his eyes were like sharp knives, he looked at the conference room, his face turned pale, his hands were slapped on the conference table, he stood up, his body leaned forward, one pair of eyes became more forest cold, his voice said coldly: "Since you are holding my job but obeying others, then I will smash their jobs and get the hell out of here. This is my newspaper, Andy Smith's newspaper! ”