American Fortune Life

Andy and Disney chairman and CEO Robert Egger's lunch was held in a friendly atmosphere.

The other side, about the purpose of his meeting, although there was some dissatisfaction about the White House pressuring the three major television stations to use their golden time to relay the President's speech, Andy understood the other side's real purpose - the Marvel Group - from the hint of some of the other side's corners.

It's definitely not dead.

Since the Golden Mountain of Marvel Group has become its own, Andy will naturally never let go of his idiot again. Don't say 5 billion, that's 10 billion, he won't even consider it now.

Not to mention that the total box office of the Marvel Movie Universe Series will exceed 10 billion, and while it may end up with less than 10 billion in profits, don't forget that the impact that this can have, and the power that it generates when it pulls the industry together, these intangible benefits, which Andy likewise attaches great importance to, the United States dollar, are still truly indispensable.

Besides, even with $10 billion in exchange, aren't we going to spend it investing? There would only be a constant devaluation in the bank, and he had no idea that there were better quality assets than Marvel Group, especially Marvel Group, which was now fully activated by him.

Andy also wondered why Disney was so old that some of the films produced in the Disney film industry had recently been treated cold by the audience, raising questions about the decline in the quality of those films. The company is also under close scrutiny of public opinion and under a lot of pressure. Public opinion speculated that Disney Film Chairman Dick Cook might be thrown out of office as a result.

“Eight billion dollars, Andy, we're very sincere, and you bought four times the price, I believe... ”

When Andy realized that Robert Egger, who didn't take any chances in his own quest, didn't continue to go around the bend either, he said directly, which, in his view, was $8 billion to buy Marvel, believing that no one could possibly refuse it, and in over a year, he made $6 billion backwards, not so fast to rob a bank.

He was surprised, however, that he had not finished his speech and saw Andy, with a smile on his face, shaking his head, picking up the napkin and wiping his mouth, his eyes filled with incredibles.

Saw the other person's face, Andy was also smiling and exclaimed. That was the difference between the founder of an enterprise and a professional manager, who had always wanted to improve performance, raise share prices and seek short-term earnings. Entrepreneurs, instead of selling high-quality assets, want to make the company's finances look good.

“The price is really tempting, but unfortunately, Marvel is not a part of my media group, and I think you should have heard about it. Marvel's first movie plan has been scheduled for 2018, and I am confident that Marvel will make over 10 billion dollars in profits in this decade, so let alone 8 billion, or 10 billion dollars I won't sell.

Marvel on me, just like ESPN on Disney, is not for sale! ”

“That's a shame...” When I heard Andy's unambiguous rejection, Robert Egger shook his disappointed head with a grin, "before I said to the board of directors, putting out $8 billion, many directors still vehemently objected, thinking the price was too high, honestly, I always thought that the price, too, was an irrefutable price, unexpected... ”

Robert Egger smiled at Andy and exclaimed sincerely: "Everyone thought you were a Wall Street crocodile and loved capital operations, and who would have thought that you were a real entrepreneur? ”

“Thank you, being a successful entrepreneur is the direction I've been working on, and I'm interested in making money, but I'm interested in realizing the value of life, valuing it more, living a lifetime, always leaving something to the world to prove that I've been here, not just a bunch of numbers and a bunch of dollars, don't you think? ”

Andy smiled, reaching out to the other party with a wine high foot glass, showing admiration and touching Andy, emotional: “Indeed, although you declined the acquisition invitation, I sincerely hope that we can work together more in the future, even if we have a lot of business competition, but I am sure we will still have a lot of opportunities to work together. ”

“Oh, sure.” Andy didn't reject each other's good intentions, but smiled softly: "Actually, we've been working together. Isn't my Dark Fairy Tale series the best example? ”

“Oh, yeah, for our cooperation, cheers. ”

“Cheers. ”

After lunch, when Andy and Egger shook hands again for a few words, they sat in their cars and split up.

It's impossible to say Robert Egger isn't disappointed this time, but there's no way, either Marvel Group or NBC Worldwide, which belongs entirely to Andy Smith's wholly-owned holding company, and his owner says he can't sell it, and nobody can.

Honestly, like Robert Egger, who saw Marvel rise again, there were not a few people who were very blushing and regretting, and really responded to that saying, ‘You ignored my love, and now I let you climb high’. Disney's previous assessment of Marvel was that Marvel's 5,000 characters were the best asset, "a sleeping golden mountain."

It's just too late to say anything. Marvel is now fully activated. Not only is it dead to cover all the IPs, but it's also trying to recover the falling IPs. It's a bit annoying to say that all the means are available. Whether it's Sony Columbia or 20th Century Fox, it's a new Marvel that doesn't look like a human being. It's a headache.

However, as the most successful career manager, Robert Egger is not discouraged, and since Marvel Group has missed it, raise the alternative goal, you know, Disney's entertainment business empire has been turning over and over again through “mergers and acquisitions” of capital operations.

Just as he hosted, in 2006, Disney continued to remain absolutely competitive in the animation market through the $7.4 billion acquisition of Pix. And over the course of three years, the excellent animations produced by Pix created Disney a box office at half the original purchase price.

I was going to take over the boys' market through the acquisition of Marvel and the superheroes in Marvel's hands, but now I have to choose Lucas Film.

This time, in any case, Disney is going to "snatch” one of the world's most mature and largest IPs in science fiction - the Star Wars series.

Andy naturally didn't know at the time, because of his refusal, Disney turned his spear head and aimed at Lucas Film, where even he had been coveting for a long time, and he was sitting in the car seat at the moment, keeping his eyes closed, whispering a word in his mouth, "There shouldn't be two Marvels... ”

The value of Marvel Group, now widely recognized by the market, this Golden Mountain no longer sleeps and makes the previously stray IP even more precious, X-Men, Wonder Four and Dead Waiters, as well as Little Spider, is now almost at his heart's sickness, how wonderful it would be to expand the Marvel movie universe to these already ‘famous’ superheroes.

“There should not be two Marvels. ”

Andy opened his eyes violently, from the original muttering to the hard tone of his eyes.

Whether replacing mutants with Inhumans or working on mutant comics, there is actually no way. As a superhero who has become famous, X-Men has a lot of fans and influence around the world. Not a single Inhumans in Marvel comics that would have gone blind can be replaced. After all, Wolverine Wolf, Professor X, Phoenix, Magnetic King, these characters have been deep into people's hearts.

So, the best way to get these IPs back is to get them back, but Andy couldn't really find a good way to compromise when faced with Fox, where the oil didn't go in.

Andy had a killer in his hand, but he never wanted to offend old Fox Murdoch in death, but this time, he made up his mind to ‘swap' those IPs back from Fox. As for the means, would it not look like it was done, which was no longer his concern?

Besides, if a thinker doesn't know, he's Andy Smith, and I'm sure the old fox won't hate him.