American Fortune Life

“When an enterprise is no longer doing business for profit or to maximize its own interests, it is bound to win the respect and understanding of consumers. Good reputation has become the most expensive asset in a good city, and it's much more effective than spending heavily on advertising... ”

Andy, wearing only one pair of shorts, leaned against an alfresco balcony lounge, and his umbrella blocked the afternoon sun, talking on the phone and looking out over the Pacific Ocean at Phuket Bay and Elliot Bay. Slowly flowing clear BO, white boats floating on the sea, and distant green jungle, create a quiet scroll of paintings that will last forever.

“I like the culture of the company, it has deep potential to be tapped, and the management thinking of the good city is somewhat conservative on e-commerce issues. ”

Good markets, as a traditional retail trade, are not without flaws. However, they minimize the price of commodities, combined with the membership fee system, which is indeed not afraid of e-commerce competition in the short term, but conservatism also means lagging behind in the long run, and every price negotiation with suppliers is the root cause of the huge boom in the price of good markets.

“Boss, good city has its limitations, of course,“ limited "cannot be denied, it is the business characteristics of good city is different from other enterprises, simple is a single extreme product thinking. This is associated with the relative simplicity and uniqueness of American values and the relative maturity of consumer perceptions, which help warehouse supermarkets to continue to flourish in the soil of American culture.

But that's why it's hard to compare to Wal-Mart when you leave North America, which also limits the international expansion of good cities. ”

Alvitelli on the other end of the phone also pointed out the limitations of a good city multicompany, and his job was to be blunt and conspire with Andy, the boss, to correct the mistake.

“Oh, isn't the North American market good enough?” Andy didn't mean it, smiling softly: “It's too late to say all this. Eat your shares slowly and stay calm. ”

Hanging up the phone, Andy sighed, picked up the frozen watermelon juice on a side table, bit the straw and drank a large sip, nodded down, placed the forehead sunglasses on the nose beam and laid back on the loungers.

Knock, knock, knock, knock...

“Boss, I'm back. ”

In confusion, Andy, taking a nap, heard a gentle cry in his ears and a familiar scent, forced to open his eyes, take off his sunglasses and squint his eyes slightly to look at the person.

Wearing a flip design and solid green, the U-neck silk shirt with a 3D flower embellishment was added to the front, paired with a white straight cropped trousers, a black and white drawstring design, and a slim little assistant sitting next to him, gently pushing to wake him up.

“Hmm? Back. How's your family? Everything okay? ”

Tory Blake reached out to open the mineral water on the table and poured it into the cup to Andy, smiling sweetly and saying, "It's all good, thank you, boss. ”

When he saw the happy smile on his assistant's face, Andy took a sip of water and rinsed his mouth, the assistant immediately picked up the other cup and caught it. After another sip of water, he smiled and said: "It's all just a small thing, you just have to be happy. “

Andy had given Tory's parents Starbucks and a middle-class life. Though there was no shortage of money for his assistant, Tory himself didn't want to give his parents too much money, which changed the normal family's quiet life and a good job was enough to keep her parents happy and calm.

As the saying goes, a chicken dog rises to heaven, not to mention the fact that his assistant has been following him very nicely, before and after the saddle, 360 degrees without a dead end, Andy naturally wants her to have no back concerns.

Though Tory's previous situation made her feel a little weak about her family, after all, she is no longer the little girl she used to struggle with in society. Why do successful people not want family and friends to share the joy of success?

On the morning of August 28, Andy walked into the lobby of Starbucks headquarters with a smile on his face, with warm applause from storekeepers and headquarters management across North America.

And CEO Howard Schultz sat on the podium, and Andy straightened up, and the loop next week, he pressed his hands down, and let the applause calm down, and he himself knew that those applauses didn't come from the hearts of everyone in the room, after all, as a successor, there was a bloody revolution going on, and it was unrealistic to get genuine support.

But what does Andy have to care about the views of their employees?

Honestly, I really don't need it. After all, Starbucks cutter's slaughter knife has just fallen. A bloody example is there. Andy doesn't need how much he loves the company up and down the halfway to acquiring the annexed company. He wants awe!

The smile on Andy's face converged and said in a very serious and serious tone: "After some time of change, a brand new Starbucks is back on the road, which is inseparable from the cooperation and efforts of all of you here.

I am absolutely convinced that with this shock-style reform, we will definitely reverse the situation in the company, and despite this very difficult process, we have finally come... “

“Bang, bang..." ”

The whole round of applause thundered, and this time the applause really came from the heart of everyone... I'm relieved, I don't have to worry about my life anymore.

Andy smiled slightly, stretched his hand and continued with a faint look: “I know a lot of people are relieved to think that turbulent days are finally over and indeed are over, but in future work, the company will ask you more strictly than ever, and you must also ask yourself if you can still keep up with Starbucks' mission, if you are confident that we can do this, and if you are ready for the upcoming battle! ”

As Andy's three counterquestions arose, the whole scene was silent, and Andy's eyes swept across the room, his tone grew more serious and he continued: “I know a lot of people don't like it, even think it could be a Starbucks disaster, when I become chairman. Well, I'm telling you, and everyone with that idea, I don't need your vote support!

All I want you to do is fix the house because it's on fire! I would never tolerate what the company did before. I cannot tolerate the presence of anyone in the company who does not believe in the company and in our core mission. ”

Howard Schultz, sitting next to Andy, had a stunned look at Andy, a grim look, a silent sigh in his heart, and all he could do was laugh bitterly at Andy's oath of sovereignty. He knew that after the conference, Starbucks would brand the young man whether he wanted it or not.

“I came to Starbucks with a vision to make Starbucks a great company for sustainable development, creating the most famous and respected brands in the world to inspire and nurture the human spirit.

To that end, I have also developed seven major initiatives for Starbucks... ”

From the podium, Andy stared at the burning eyes of thousands of people all over the scene, with a slight finger stretched out and said, "First become the undisputed leader of the coffee world.

Secondly, attract and motivate Starbucks partners, all of you here and future company employees.

The third is to ignite the customer's enthusiasm for Starbucks again and build emotional bonds with the customer.

Fourth, expanding our global business to make every store in Starbucks the core of our local community.

Fifth is what our CEO insists on, a leader in ethical procurement and environmental protection.

The sixth is to create innovative development platforms that match Starbucks' coffee, with WiFi across all stores.

And finally, building economic models for sustainable development... ”

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