Archive's Financial Talents

When the national market was opened, the foreign cleaning giant cleaning company entered the Chinese market.

At that time, the cleaning company just started to enter the Chinese market, thinking that they can get so many customers from abroad, and they can get many customers in the market, but they have gave them a lesson.

Since they are not careful enough for this market users, they have not understood the real demand for market users, so their brand has no popularity in the market, and several years. There is no special grade.

Later, the company sent a very popular region president to come here. After he came to this side, he did not hurriedly held the company's meeting, but went to those supermarkets to visit, look, their company Compared with other products, what is the difference, why do their giants clear products are so good, but there is not much user.

The regional manager quickly observed a group of products quickly found on the problem of this, and then started to meet the people's packaging style, and later cleaning the company slowly appeared in China. Until a few years, it is a domestic cleaning industry giant.

Time has been so for several years, and it is still a bit of smooth and smooth cleaning company suddenly encountered a competitor.

Ten years ago, the red moon started to be established. At that time, the red moon was just a small factory, so the cleaning company did not put this combat force basically zero factory in the eyes. After all, they now, but the leading boss of the domestic cleaning industry, What is the first in the international market, is it afraid of this small factory?

It can be such an inconspicuous factory. After several years of development, slowly form a certain scale, slowly become the first in Jinling Cleaning Market, this company is a red moon.

In 2003, the red moon was then the big thing, launched the handwashing product, which was red, then this product, the red moon officially entered the national market, and also began to attack the city in the cleaning market.

Waiting for the cleaning company to react here, after aware of the threat to the Red Moon, it is too late to start counterattack, but everything is late, and the Red Moon has got a group of loyal users in the national market, becoming domestic cleaning. The second largest company in the market.

However, the market share of the next few years, the market share of the Red Moon has not increased, not only did not increase, but there is still a decline, although the red moon is the second company of China's cleaning industry, but there is a large number of newly established cleaning companies. Keep caught up.

If the red moon does not make innovation, it is very likely that the company will catch up with the company, then it is more necessary to catch up with the future cleaning company.

Later, Hong Moon's boss Luo Pei made a decision. To introduce capital to let the red moon set foot on a new step, so high collar capital has become the best choice.

High-collar capital is not only funds Red Moon, but also has advanced management technology and forward market plan.

So before the 2008 Olympic Games, the Red Moon Company and the National Diving Athlete Guo Jing logged the contract, so the three years of the future, Guo Jing became the spokesperson of the Red Moon.

Then the 2008 Olympic Games opened, Guo Jing became a diving champion, the famous gas rose, in a short time, Guo Jing's name will enter thousands of households, and the red moon of her endorsement.

This is really fire, but it is still a fire.

Many red moon products in the supermarket have just been put on the frame, there will be by Guo Jing's fan, if Lin Feng see this situation, will definitely be amazed, this is not a fans after a few years?

After the name of Guo Jing, the market share of the red moon began to rise, and they also had a big gap with the market share of the company's first cleaning company. As a result, this wave of tricks directly took two people. The market share is flat, and the two companies are currently sitting first.

So the market has a special scene, and the company has completed a promotional event here, and the market share is slightly super red moon. When the red moon, this is another marketing model immediately, and the promotion is better than cleaning. The company, the market share instantly contrast cleaning company.

Cleaning Company see the red moon promotion, so it is more powerful than the red moon, and the market share has begun to surpass the Red Moon.

Two companies have so unacceptable to catch up with each other, no one is convinced.

So in the end, there is such a joke on the market. Once you have a cleaning company's product discount, you must not buy it, because you don't have to use, the red moon will have the same product, but the price is more than cleaning. Also low products.

The two companies have launched a fierce battle in the price. For consumers, the two companies' non-discovery promotion is a good thing, but the cleaning products sold by the cleaning company and the red moon are as follows. Even if you sell it, you can't buy a few boxes, this thing is not only a shelf life, but also the amount of components every day, so even if the price is cheap, they do not have much demand.

So this is caused, although the price of the two companies' products is getting lower and less profit, but the market share has not increased.

This situation makes the management of the two companies very worried, although it is very cool to compress competitors, but when there is no money, the kind of feeling is more cool, and it is a bit bitter.

Although the market share of Red Moon has not increased, this company broke out and the Olympic champion Guo Jing signed the spokesperson contract, and then the market share increased, the valuation became a hundred billion. Billion market, there is doubled.

Later, the red moon and the cleaning company kept turned by the first chair of the cleaning industry, the funds above the capital market began to be very interested in this cleaning company. After some investigation, more and more capital begins. Throw high valuation, you want to enter the share.

So the valuation of the Red Moon will become one hundred or three billion, 15 billion, and finally two billion.

Finally, the domestic capital of Hongshan Capital comes out, the red moon is worth 3 billion, and the Hongshan Capital intends to invest one billion shares red moon.

When the news came out, the Red Moon The company turned from the street big mother's net red products into the "fragrant" of the capital circle.

Hongshan capital can be the big level of the domestic investment community. They all say that the red moon is worth three billion, that is, representative this company may value only 5 billion, even 100 billion, even one hundred billion, after all, Hongshan Capital, the classic Investment cases are also circulating on the rivers and lakes.

So many people discovered through the survey. Before that, the high-collar capital has already owned the company in the early days of the red moon, accounting for 40% of the shares, and at that time, the high collar capital is only used. Ten million dollars, it will take this part of the shares around four hundreds of millions.

So everyone discovered that if the 300 billion valuation of the Hongshan capital is currently worth 120 billion in the hands of 40%, the income is more than 30 times.

Suddenly, the capital circle once again has been invested in a hi-collar capital.

When the high-necked capital invests, many people are not very optimistic. As a result, the Star Group and Penguin Company have entered the stock, and finally, the network is also successful, and the peak market value exceeds 100 billion US dollars.

Although the market value of the network broke through 100 billion US dollars, the stock price began to fall, but these did not hinder everyone's sought after.

And there is a small news of the small news, the net shares held in the high-collar capital, in fact, it has been mostly in the peak of the stock price. At present, there is only a little shares in the hands, that is, said, Even if the stock price of the network in the last two months is in the end of the decline, the pelvis of high-necked capital is full of investment in this company.

However, there is a small news, saying that Penguin Company and Hongshan Capital have not such a good luck.

When the online listing, the stock price has been rising, and the penguin and Hongshan Capital have not sold the shares in the hands. Later, the stock price of the network is not selling, and these two companies are not sold. Shoot shares in your hands.

At present, the stock price of Head has already fallen below the issue price, that is, if the Penguin Company and Hongshan Cap have been withdrawn from the secondary market, the investment in the network is really a penny. Did not earn, but also lost money.

Some news of the Single, people also know that most of the funds in the investment funds of the Penguin Company are private, before the stock price, the stock price, the final company When the market value exceeded 10 billion US dollars, many people also envy the horse's boss, this investment earned a lot.

But how did you think of it is that the development of things is so fast, and the stock price of the network will begin a continuous fall, leading to the investment of the horse, the worst. It is those money to earn these people, that is, the loss is his own real gold.

But the worst still is not a horse boss. After all, the Ma Bo will be in place, but it is only a stock of the net to cover, the worst should be Hongshan capital.