Archive's Financial Talents

June 6, 2009.

The E-commerce platform of the Star Group officially launched 66 Carnival Shopping Festival.

On June 6th, the e-commerce platform of the Star Group, a total of billion cash shopping red envelopes, and suddenly caused the sensation of the entire domestic e-commerce industry.

Why didn't you think that the Star Group will play like this, and the other 666.

The previous e-commerce platform is that the merchants above the platform are sold for some products, and the loss of merchants is subsidized by the platform.

However, the problem brought by this mode is that there is no way to determine the number of business products.

Some merchants in order to defraud the platform's subsidies, join others to brush orders, platform's wool.

This is also why many platforms have invested many funds to subsidize, but there is no use of the platform's propaganda effect.

This time the Star Group sent the cash subsidy red envelope to the user's hand.

On the one hand, users can pick the favorite products, then pay with coupons, do not bind to the platform for subsidies, what is the problem that there is no subsidy.

In this way, it greatly improves the desire of the user.

If it is the previous mode, many people see some of the item discount promotions above the e-commerce platform, but they don't need that item, even if the price is attracted, there will be no more consumers pay.

On the one hand, this will be the focus of propaganda, attracting many other platforms to come to the Star Group's e-commerce platform.

The 66 shopping festival of the Star Group lasted for three days.

Three days later, the organism statistics through this red envelope propaganda, the number of platform users officially rushed to Ali, and became a domestic e-commerce platform.

When the Star Group has just launched the red envelope cash subsidy, Ali's Horse boss has been alarmed.

There is no way, the eyes of the horse boss are very sharp. When he saw the cash subsidy red envelope launched by the Star Group, he has foreseen that this event will detonate the entire e-commerce market.

"Old Cai, our Ali is also engaged in such shopping festival."

Ma Bo rushed into Cai Xin's office, and then took a newspaper in the hand on Cai Xin's office desk, and the sound shocked Cai Xin.

Cai Xin put down the pen in his hand and looked up his head and looked at the horse boss.

"Horses, where have we going to get so much money to engage this subsidy war?"

After the ten lines of Cai Xin, after the news above the newspaper, let the newspapers in the hands, looking at the eyes of the Horse boss.

In the last year, Ali's company did not have a good time.

Before Ali Company originally wants to split the e-commerce business to the listing financing some money back.

However, all people did not think that after Ali's e-commerce business was listed, the stock price did not have a big rise with expectations, but the continued decline.

So many of the company's financing shareholders have noise to withdraw.

After all, the shareholders who come in these additional financing are to optimize the e-commerce business of Ali, and the stock price has been high, and after the shares in their hands can be sold, they can sell a good price.

However, from the current situation, these shareholders will be very good.

In addition to the shareholders who require withdrawal, many suppliers of Ali also demand shorter borrowing time.

It turns out that with the expansion of e-commerce business in the Star Group, their suppliers have continued to increase, including many suppliers and Ali Company here is repeated.

Previously, Ali Company had a large time in the e-commerce industry, it has been in a strong position, so for the company's capital chain pressure is not so big, it is set for a time for each supplier's payment time. A longer cycle.

However, the Star Group's consortium is rough, and it is completely without such a problem.

After the end of the transaction, the payment will be settled for the payment within three days.

It was not contrast, so Ali Company did this, although many suppliers have opinions, but there is no way, after all, their small arm can be screwed, but the other's large thick legs.

But now the situation is different.

Also do e-commerce, the Star Group will settle the payment for three days, and what Ali is going to arrear the payment for so long, is these suppliers without fund pressure? Do they don't have to turn around?

So many suppliers are very dissatisfied with the rules of Ali, and they will be discussed.

If it is a two supplier, you can drive the other side out of the door directly. Anyway, the other party does not want to supply it directly on Ali, no one forces them.

However, when you see hundreds of suppliers, even if the Ali is Hao, facing such a situation, you don't dare to put all people directly.

If this is true, it caused the whole industry to resist Ali, the E-commerce business of Ali is almost over.

As Ali Company's e-commerce suppliers have reminded the door, other industrial suppliers of Ali have begun to act imitate.

Just like Ali's cloud computing business.

Many of the chips that Alibaba Cloud computing are from domestic technology companies. Due to the R & D capital consumption in Ali cloud computing, raw materials like chips, payment cycles are also three months. .

Now the chip supplier can do it.

As the Starry Group built a chip factory in Jinling, the price of domestic chips began to become float.

Every time Jinling has produced a new generation of chips, the older chip begins to cut a big price cut.

In this way, many other chip producers can only follow the back of the Star Group, so that they will not be too far behind the new generation of chips.

However, the study of chips requires funds, and the chip products sold out of the chip manufacturer have long, so their capital chain is very pressing, so I started to find Ali's dunning.

Cai Xin recently worried about the company's funding problem. He didn't think that Ma Boss actually learned the Star Group to make a cash red envelope subsidy at this time.

"Horses, in fact, we don't have to learn Lin Feng, the other party is not bad, we can't keep up."

Cai Xin wronned to the opposite horse boss and said a little bit of pain.

Ma Bo looked at Cai Xin, asked in confusion: "Before Hongshan Capital is not a fund for us?"

I heard the marks asked the funds on the Red Mountain Capital, and Cai Xin helpless explanation.

"After the capital of Hongshan Cap, it turned five billion times to the cloud computing department. The rest of the money is subsidizing other departments, and now there is not much left."

After listening to Cai Xin, the old boss's face revealed a slight losing look, and the right hand holds the things next to it slowly sit down on a chair.

"What is the rest of our company's liquidity?"

When the horse boss asked this sentence, it was a little weak.

Why didn't he think that Ali has walked to the scale today, and there is no way to take a fund to promote promotion.

Cai Xin heard the horse boss, turned his head and turned it on his desk, then picked up a document handed the horse boss.

The owner of the horse is the document that Cai Xin handed over, it was found that the water that was just sent over there, when the Market saw the last number, the whole person was shocked.

"How can I still have this little money?"

The horse boss reached out to wipe his eyes and doubt that he was not wrong.

But when he confirmed that he did not look at the eyes, the Horse boss's heart was still difficult to accept this fact.

Cai Xinwang is the performance of the old board, and the heart is also very clear why the other party will this, when he just got this document, he also said the action of the old board.

"Horses, our company's situation, you also know, so we have no way to learn Lin Feng at this time."

"If you don't have this thing, let's make money behind us, and then make this subsidy?"

Cai Xin went to the side of the horse boss, asked the small sound.

"No, it's absolutely not!"

The horse boss stood up and the voice was very loud.