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"this--"

Xiao He pointed to the area and looked at Zhou Bing with some confusion.

"Ah, these are our co-branded cultural and creative products with 'The Imperial Empire'."

Zhou Bing quickly explained, "The joint effort between the Cultural Relics Restoration Center and the China Calligraphy Association involves many museums, and as the museum exhibiting Emperor Chen's authentic works, we naturally participate actively as well."

What they are exhibiting is an authentic work by Emperor Chen!

The recent broadcast of "The Imperial Empire" has generated immense buzz, so even if Xiao He isn't the head of their establishment, Zhou Bing, as the head of the establishment, would definitely take the initiative to join them.

After all, most private museums these days don't make money. Being able to break even is already considered top-tier. Very few museums are truly profitable; it's a case of some museums struggling while others are struggling.

It's very difficult to make a living solely from ticket sales.

If you want to make money, the most important things are cultural and creative products and IP licensing, etc.

For example, their museum's most famous artifact is Emperor Chen's authentic work "Peace and Stability of the World." With this artifact, they can create many cultural and creative products related to Emperor Chen. Emperor Chen is a household name among the general public and is an extremely popular IP. In addition, they are now co-promoting with "The Imperial Cause." Zhou Bing can already foresee the great success of their museum in the coming period!

Xiao He: "...I see."

The effect is almost the same as if he were there on set!

-

Soon, April 1st arrived.

"The Imperial Empire" will air at 8 p.m. sharp, while the Guanxun Museum officially opens for business at 8 a.m.

Early in the morning, Qian Wenhao was already getting ready to leave.

He had just reached the door when he encountered other members of the Qian family who were about to leave.

"Brother, I knew you'd go too!"

Qian Wenya immediately greeted them excitedly.

"Are you also going to the museum's opening ceremony?"

Qian Wenhao looked at the others.

"right!"

Several younger members of the Qian family nodded.

"Just because of our relationship with Brother Xiao, we have to go to the event to show our support!"

Qian Wenhao's cousin said earnestly.

His cousin also works at the restoration center, but he's not a technician specializing in cultural relic restoration; he works in the publicity department. His main job is to promote the center through social media and also to help publicize cultural relic [N O V E L I G H T] protection and restoration work.

My cousin will definitely be going to check out this collaboration between the cultural relics center and the museum under Xiao He's name, and maybe even shoot some videos for future promotional material.

Qian Wenhao understood: "Then let's go together."

"Oh, rightβ€”"

He paused, looked up at the building, and asked, "My grandfatherβ€”"

"Oh dear, the old man has already gone to the scene."

Qian Wenya waved her hand, mimicking Old Qian's words in a very convincing way: "Oh dear, you young people are so slow. I'm waiting for you over there, I have to go now."

So Mr. Qian went ahead by car with his hands behind his back.

Qian Wenhao: "...I see."

He remarked that the house was much quieter.

"Hey, stop talking! If we're any later, we'll really miss the opening ceremony! Hurry up!"

The eldest cousin urged everyone on, and the group hurriedly and hastily headed outside.

-

When they arrived at the museum entrance, they were all dumbfounded.

Although Jinhe Wangfu Garden is located in the old city and has undergone many changes over time and with the surrounding buildings, making the surrounding space relatively crowded, it is actually still relatively independent and a quiet area on its own. Even though there are many alleys with courtyard houses nearby, the area is not crowded because most of these houses are large.

Moreover, as an early royal residence, the Jinhe Prince's Mansion Garden itself occupied a considerable area. Even though the Jinhe Prince's Mansion Garden has now been directly divided into two areas with independent front and rear entrances, the entrances that are now located in the museum area are still quite spacious.

The most obvious example is that even now that the museum has opened, with many invited guests and tourists waiting to enter, this area can only accommodate so many people. In fact, a vacant lot in front of the museum has been cleared out in advance to set up a small podium for speeches and opening ceremonies.

But--

There were way more people than I expected!

"Wow, when did all these people arrive?! There are so many people today?"

Qian Wenya stood in the separate temporary waiting area and looked around, her lips twitching slightly.

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Although there are railings here to separate the flow of people and keep the scene relatively orderly, the ends of several queues waiting to enter have already extended into the alley!

And for them, there's no chance of squeezing in now that they've arrived. The queue has already turned a corner and gone around to another alley. Forget about watching the opening ceremony, they can't even see the museum's entrance!

Even so, people kept flocking to this place.

The scene was packed with people!

And they won't be able to stay in this position for long, because this area is reserved for media reporters. Most of the people standing there are holding long lenses and wearing invitation badges, diligently taking photos and conducting interviews at the entrance.

As a result, the younger generation of the Qian family stood out here and were driven away in no time.

"Sorry, sorry, only staff members can stay here."

The security guards came over and spoke very tactfully, then, without paying any attention to them, they quickly went to maintain the railings on the other side to prevent tourists from directly bumping into and trampling on them.

The dozens of security guards and staff on site looked busier than anyone else, all rushing around, and some were holding loudspeakers, constantly issuing reminders.

Forced to slink to another corner, Qian Wenhao shrugged and said, "It seems Second Grandfather was right. We're too late. Now we can only line up."

Qian Wenya nodded with lingering fear: "Let's not hesitate any longer. I feel like if we wait any longer, we'll be queuing from the old West City all the way to the alleyway in the East City."

Fortunately, at that moment, someone walked towards them.

"Everyone, come this way."

The younger members of the Qian family turned their heads and saw a middle-aged man they didn't recognize.

"Who are you--"

In the end, Qian Wenya recognized the other party: "Ah, it's Lao Qi! Brother Xiao's bodyguard! So, is Brother Xiao looking for us?"

Her first sentence was an explanation to the people around her, while her second sentence was a question to Lao Qi.

Old Qi smiled and nodded: "It's not convenient for Teacher Xiao to show his face here today, but he's nearby. After hearing from Old Qian that you would be coming, he guessed that you would be around here, so he asked me to come and pick you up."

"Oh, Brother Xiao, aren't you coming to the ribbon-cutting ceremony?"

"There's nothing we can do, there are just too many people here."

Old Qi explained helplessly, and the Qian family's fans were somewhat disappointed.

But the thought of going directly to Xiao He made them happy again.

The other younger members of the Qian family exchanged glances and decided to follow Old Qi.

So they walked around the area for a long time and finally arrived at the main entrance of Jinhe Prince's Mansion Garden.

Looking up at the plaque that read "Jinhe Prince's Mansion," Qian Wenya raised her hand tremblingly: "This, this is the prince's mansion that Brother Xiao bought? It's right behind the museum?!"

No, this is completely different from what she imagined!

Is this really a place where one can live privately?

This doesn't make sense!