Chapter 886: ase went smoothly, bringing a string of good news!
The release of "The Red Path to Snow Ridge" went very smoothly.
As it coincides with the special National Day holiday period marking the 90th anniversary of the Long March victory, "The Red Journey to the Snowy Mountains" undoubtedly holds an advantage in all aspects.
Because it was the 90th anniversary, all parties had to carry out promotional activities, so "The Red Path of Snow Ridge" was able to receive traffic support from all parties. Several well-known official short video accounts even personally stepped in to promote the video and commemorate the spirit.
As a result, the promotion of "Snowy Ridge Red Road" was more intense than expected.
After a busy day, Xiao He realized that it didn't really matter whether he came or not; this level of publicity was no longer a commercial activity, but a political task.
Even his father's side of the story was saying that his workplace was planning to organize people to go to the cinema to watch and learn from the event, and his mother, a retired employee, was also invited to watch the event at a cinema near the school as a benefit for retirees.
It can be said that "The Red Path of Snow Ridge" has the perfect combination of timing, location, and popular support from the very beginning, and its box office performance will not be low no matter what.
That's good too; "Red Path in the Snowy Mountains" is a good work.
Xiao He truly felt this way.
The reason it feels old-fashioned is because this story Β°β’ N π v π l i g h t β’Β° has been mentioned and celebrated countless times, and everyone has become accustomed to it. However, continuing to innovate the story and distort the truth would be disrespectful and would only backfire.
Director Yang Li's approach was actually quite good.
If it has highlights, tear-jerking moments, and educational value, and meets the inherent value of the subject matter, then that's enough.
Of course, it would be even better if it could also have some commercial value.
As a result, on the first day of the National Day holiday, "The Red Path of Snow Mountain" directly challenged the top spot on the box office charts, successfully winning the first-day box office champion and proving its commercial value.
The online reviews for this film have been quite positive. Many people have listed it as a must-see educational film of the year, and many bloggers have also recommended it.
Of course, some people still complained about the plot, criticizing it as clichΓ© and other issues. But this kind of routine operation is normal and doesn't bother the production team much.
On the contrary, more people helped promote it, recommending that everyone should see the final snow-capped mountain scene, which is truly breathtaking and unforgettable.
Some people also noticed that Xiao He also made a cameo appearance in "Snow Ridge Red Road".
Chen Shitou didn't appear much, and when he did, he was dressed very warmly, his face was red from the cold, and he looked like a typical farmer. He was simple and unpretentious, so at first, not many people noticed that Chen Shitou was Xiao He.
It wasn't until Xiao He returned to the capital to help with propaganda that they realized they saw Xiao He's shadow in this poor peasant soldier.
This is quite surprising.
Xiao He has played too many roles.
Bad, extremely bad, rotten to the core, so bad that everyone despises it.
While there are occasionally a few good characters, it's quite rare to find a truly righteous one like this.
And because he blended in so well and was so down-to-earth, many people only recognized him when they went back and scrolled through short videos after watching the movie.
Therefore, after "The Red Path of Snow Ridge", some people also discussed Xiao He's role and praised his acting skills.
However, it is undeniable that the role of Chen Shitou has relatively low popularity and recognition compared to all the roles Xiao He has played before. The public's evaluation is that it "meets the standard" and does not disgrace Xiao He's acting skills, but it is not as outstanding as his previous roles.
Xiao He was able to accept this calmly.
After all, this kind of subject matter is not a stage for individualism, and his character setting is relatively popular. The harsh snow mountain environment usually does not require much acting skills, so Xiao He himself did not expect the character of Chen Shitou to bring him glory again. It would be a success if he could earn the audience's tears in the final plot.
Moreover, "The Red Path of Snow Ridge" is very meaningful. Its official release also refuted the rumors on the Internet about "Xiao He being detained". Because this kind of subject matter is very protective of its reputation, if Xiao He were really detained, the production team would definitely not allow Xiao He's character to appear in the final film.
The fact that it was able to be released smoothly means that, at least from the official perspective, Xiao He has no problems.
As for those foul-mouthed rumor-mongers who claimed that Xiao He was actually detained during the time he disappeared, Liu Rulan gave a wicked smile, directly called the legal department, and asked them to hand over the evidence they had already collected and organized, and then she would sue those people one by one.
A foul mouth?
Smash its mouth until it's smashed.
On the second day of the National Day holiday, Liu Rulan instructed the operations team to issue a new clarification and a lawyer's letter warning, once again suppressing all the rumors and gossip that had been circulating in the previous period.
If it weren't for the fact that it was during the National Day holiday and entertainment matters needed to be promoted discreetly, Liu Rulan would have been prepared to buy several trending topics to give a stern warning to those with ulterior motives.
Xiao He remained calm and entrusted the matter entirely to Sister Liu.
...
On the third day of the holiday, "The Red Path to Snowy Mountain" continued to hold the top spot with its overwhelming box office revenue, making it undoubtedly the box office champion of this year's National Day holiday.
It seems that Xiao He and his team's work in the capital is almost finished.
With their work in Hong Kong still weighing on their minds, Xiao He and his team decided to pack up and return to Hong Kong.
However, before they left, they heard three pieces of good news.
First, Xiao He's portrayal of Song Chenye in "The Record of Chasing the Wind" was successfully nominated for the Flying Eagle Award for Television Drama.
This was largely as expected.
After all, the Best Actor award for Bai Mulan has already proven Xiao He's unstoppable momentum, and the Flying Eagle Awards are also more focused on popularity-based voting. Xiao He's Song Chenye can indeed be said to be one of the most outstanding characters last year, so it is very normal for his character to be nominated.
It could even be said that it was normal for Xiao He to receive the award directly.
Even though there are still unspoken rules that require awards to be split equally for the sake of balancing interests, the judges this year should be too embarrassed to directly put pressure on others to take the award.
After all, Xiao He is now not only popular and talented, but his achievements and awards are also well-documented, as evidenced by the Flying Eagle Award.
He has proven his ability, and the Eagle Award should prove its authority.
Otherwise, netizens these days have very sharp eyes, and if we're not careful, this award could really become a hot potato.
Besides, who doesn't know that Xiao He's Linghui Entertainment has already developed? Whose interests aren't interests?
Offending a powerful entity isn't a pleasant experience.
Therefore, Xiao He remained calm about the news. In any case, he wouldn't know the final result until the end of October, so he wasn't in a hurry.
Secondly, another piece of news also came in.
Xiao He has officially entered the first round of the invitation list for next year's CCTV Spring Festival Gala. The staff there have now officially started to connect with Linghui Entertainment to preliminarily confirm Xiao He's schedule and conduct a background check on his qualifications.
In other words, Xiao He now has a very high probability of participating in next year's Spring Festival Gala.
This year it's a local station, next year it will be a national station. How can one not be happy about such a visible rise?
At this point, it's no longer appropriate to complain that the Spring Festival Gala is getting worse every year; after all, it's still an honor.
After learning about this, Liu Rulan could roughly guess that "The Red Path of Snow Ridge" had once again given Xiao He a push forward. She was overjoyed and immediately decided to delay her return to Hong Kong for a few days to first find out the situation through her connections.
And the third piece of good news is, of courseβ
"Post-production for 'Time Confrontation' has finally been successfully completed!"
When he received the news, Xiao He was somewhat surprised: "Really? So fast?"
The long production cycle of science fiction films is no joke.
The budget for ordinary low-budget sci-fi projects varies too much to calculate, but top-tier sci-fi blockbusters typically take one to two years to produce, and it's common for them to take three or four years to complete.
But their film project has only been in development for less than a year, from its inception last year until now.
This efficiency is undeniably high. If this were done by a low-budget production team, it would likely be criticized for being shoddy, let alone a production project with such a large investment.
Is it really okay to go this fast?