Building madman

Chapter 408 Cola Communication

"Not for sale?"

Ge Xiaotian got up and poured the Coke into the bathroom, and then threw the bottle into the trash can marked with'recyclable resources', "Who gave the response? The Hangzhou leader, the chairman, or a foreign joint venture?"

"It is a joint venture French Danone. Due to contractual reasons, the ownership of trademarks and brands is not in the hands of the local and directors. Our equity investment is equivalent to giving Danone money. According to the output value of the other party, 1 billion is enough to buy Hahawa, but if the other party takes the opportunity to mention Price, or even on the market, I’m afraid we’re going to make a basket for nothing."

"It looks like it's too late."

"Well, it's four years late."

"..."

Ge Xiaotian didn’t want to enter the beverage industry, just like building a furniture city, don’t need any shares, and give away design plans for free, in order to build a Chinese brand, wait for everyone to have a solid foundation, and take the Tiancheng Chamber of Commerce high-speed train to rush out of the sub-region and embark on Internationally, go overseas to make money, attract investment, and then go back to develop China.

He had planned to give the other party a great marketing plan to squeeze out overseas drinks. Now it seems that they have already surrendered to the enemy.

As for investment holding, this is for insurance. The two parties are not familiar with each other, and the other party is not a VIP. If the brand becomes popular and the company is packaged and sold to a foreign company, wouldn't it be a loss for yourself?

"Where's Shudi Fenhuang Coke, have you contacted?"

"Xiangjiang Wangzai Company is a controlling shareholder. It is okay to invest in shares. However, although they ran a TV advertisement of 150 million yuan last year, the market efficiency has dropped significantly this year. Moreover, the other party belongs to the small food industry and is in the beverage industry to open up the market. It’s better to develop a new brand independently."

"Anything else?"

"Yes, such as Laoshan Coke and Happy Coke. The former has been closed for four years, and the latter has been closed for six years. The former tastes generally, and the formula and brand package are sold at a price of 200,000 yuan. The latter tastes second only to delicious and higher than Pepsi. The ingredients of Chinese medicine are old, and the formula and brand are packaged and sold at a price of 100,000."

"The formula is not important, the important thing is the brand. Having a well-known brand can at least save tens of thousands of times the value of the formula... Wait, I am so rich. I still care about the brand or the brand, and empty the Tiancheng industrial chain. All the beverage cabinets only display our own drinks. This is simply..."

Ge Xiaotian patted his forehead, "I'm stupid!"

"Then someone has to be willing to drink?"

"How come no one wants to drink it? Bus stops, Tiancheng shopping malls, community stores, tourism development zones, member company stores, the whole Jishi, half of Dongshan, are all our products, customers can't find anything else when they are thirsty. The brand, do you think anyone would like to drink it? This is the same as what to eat when you are extremely hungry, and what to drink when you are extremely thirsty. Maybe it will become a hit."

There was a little silence over there, "Boss, you will be scolded."

"I didn't do it, so I said that xx company handled the gold VIP and gave away 100 million yuan in vain. Boss Ge can't not accept it? Then I can only shop the market for the other party."

"..."

"The trouble is, who will do it."

"The farmer is good."

"It makes mineral water, hey? By the way, the farmer and hahaha seem to come from the same place?"

"Yes!"

"Then you gave it 200 million yuan to develop and develop in the name of Tianrong, and squeezed the market of Hawawa, saying that Boss Ge was thirsty on the construction site. He drank the mineral water from his house and felt very good. I voted!"

"Um...good! Give it the marketing plan of'Siberian Water' you mentioned earlier?"

"Well, pure natural, non-polluting, nature's porter, I will send you an email later, and our own beverage cabinet will also reserve a place for it."

"know!"

"You can find another Coke brand as soon as possible. You have money in Maozi's pocket. It's a bit difficult to squeeze them dry only by surfing the Internet, instant noodles, and ham."

"Boss, apart from these four, there is no China brand Coke."

"Jianlibao?"

"Official enterprises have not yet been transformed into joint-stock enterprises."

"Then you should find an entrepreneur who must be young and motivated. It doesn't matter what degree you have, but you must have attended the Yuhong class."

"Shall we invest?"

Ge Xiaotian thought about it, "Well, integrate Nanwa juice and dairy products into this holding company."

"I understand."

"Understood? Then do you know how we should sell Coke?"

"Like the juice and dairy products produced in Nanwa, bottles, cans, and packages of soda are spread all over the city?"

"No, it's not challenging, it doesn't fit my style!"

"..."

Ge Xiaotian lights a cigarette. If he wants to play, he has to play differently.

"what do you mean?"

"Where is our advantage?"

"The countryside surrounds the city... but hahaha is also doing it."

"Aren't we able to make liquid oxygen storage equipment, pure ethanol storage equipment? Research an oversized refrigeration container that can hold Coke like a tank truck."

"I see! People sell by bottle, let's sell by poke, and then produce a portable container that can be reused, just like the kettle provided for employees on our construction site. It can be used for water or for holding. Coke. Every morning, or at noon, or in the evening, an iced Coke tanker drove past. Villagers, residents, and pedestrians who did not have a refrigerator stepped forward and lined up. As soon as the sluice opened, the cold and delicious coke spewed out..."

"Yes, the previous practice probably meant this. There are also large barrels and gift box versions, but the taste must be guaranteed."

"This needs to wait for us to come up with a formula."

"Well, but this kind of routine is not suitable for cities."

"why?"

"Cola is a kind of culture. The city is rushed to and from get off work. I don't carry containers all day long, and I even look down on this kind of dirty Coke. It needs to be packaged separately."

"Iron can?"

"No, it is made into a 350ml plastic bottle with a slightly frosted texture that is comfortable to hold and has a thin waist, a slightly wider bottom and upper part. The thin waist is packed in dark black, and it is written with technology and continuous writing: code! "

"What do you mean?"

"Code, password, norms...it doesn't make much sense. It's just an English name that is different from Coke. The Chinese translation is: cool! Create our own beverage culture, which is explosive, exciting, fashionable, trendy, motivated and positive."

"This……"

"For example, when you are unemployed or depressed, you swipe your card to buy a bottle code, unscrew the lid, and use the strange symbol designed by Daoyi for the computer, flashing through your mind, and then you see the inside of the bottle cap: Congratulations, get an interview Ge Baiyi, tell your dream opportunity!"

"???"

"For example, if you lose your relationship, in despair, you swipe your card to buy a bottle of code, the strange symbol flashes by, and you turn around for a moment, and you meet her who changed your mind again!

"..."

"For example, when you get tired of going to work, you get a bottle of code, strange symbols flash by, you are full of energy again, good luck again and again, promotion and salary increase, becoming CEO, winning Bai Fumei, and embarking on the pinnacle of life!"

"..."

"Remember, this is not a show, I can really let the students who drink code do this."

"I see, create a few'real' examples."

"Well, by the way, let the boss of everything take the opportunity to declare that the mysterious symbol is a machine language invented by Pharaoh, similar to the ice bear ternary, but in the development, now... more fuzzy, wait for the crazy graphene to be removed, Pharaoh Will make a comeback!"

"No problem boss!"

Putting down the phone, Ge Xiaotian sat in the lounge area at the front desk, thinking again and fixing the details.

Drinks are not that easy to sell. If you want to make the code, you can rely on real estate.

In the early stage, through the Limin Activity Center, all the cola was expelled from the countryside to the city by tanker, and then the bus system and the Xingyue Bay system were used to squeeze the other party...

The appetite doesn't need to be too big, just stand firm Dongshan.

Then fully expand the ice bear Internet cafe market, take the foreign trade route, and get more support...

After thinking about it for a long time, Ge Xiaotian turned on a computer and sent detailed "farmer marketing plan" code marketing plan to the planning department.

When the work is over, it is already noon.

Look at the TV in the lobby. Noon news is playing inside.

'French flight 4590 crashed, causing...'

'The Ice Bear submarine sank in the Arctic Ocean and... was killed.'

'Five cities including Huaxia Capital were eligible to bid for the 2008 Olympics...'

'Asia-Europe submarine cable officially opened!'

This should be a project undertaken by Weihua, another high-level component contracting company, and no one knows at this stage.

After all, in China, electronic businesses such as signals belong to it.

"Boss?" Ma Xiaoli at the front desk next to him, watching him stand in a daze in the middle of the hall holding a thermos cup, gently called.

"Oh! What's wrong?"

"Isn't the signal received by satellite? Why pave the way?

"No, you said that satellite signals come from communication satellites, but the mobile communication we use requires optical fibers and signal transceivers. For example, the GSM card of the GSM and the CDMA of telecommunications require optical fiber to connect to the European area, otherwise mobile phone calls cannot be realized. For example, the optical fiber network cable we use, etc., and so on."

GSM belongs to China Mobile, but now China Mobile has just separated from China Telecom and has not yet incorporated Dongshan Mobile. Tiancheng can only find China Telecom to develop this business. As for the other two major operators, Netcom and China Railcom.

"Does our all-in-one card traffic also need fiber?"

"Yes, it's the same as your computer, but the computer needs a network cable connection. The mobile phone is a wireless signal. Didn't Pharaoh have released a router before? You can also convert the wired to wireless."

"Then why is traffic so expensive?"

"Base stations and patents, think about it. A wireless signal transceiver covers a few kilometers. How much does it cost to spread across China? Where does the money come from?"

"Does that mean that it will be cheaper when the shop is finished?"

"It can be said that there will definitely be unlimited data in the future. Just play. However, with the advancement of technology, signal transceivers also need to be replaced. Now it is 2G. Maybe there will be 3G, 4G, 5G, optical letter..., you want to more Browsing the web and downloading things quickly, you still have to spend money, change your mobile phone, expand the bandwidth, change the network cable to the optical fiber, 3G data package, 4G data package, 5G data package... Try to make money!"

Ma Xiaoli and others were unbelievable, "Don't you want to launch satellites, why don't we use satellite signals?"

"That is a navigation satellite, which functions a bit like a radio. It can only receive signals and then locate them based on the built-in map package. Except for the main control station, data station, and detection station, personal terminals cannot feed back information and cannot communicate data."

"Then why is there a satellite phone?"

"The other type of communication satellite has advantages and disadvantages. For example, you can use GSM to make calls indoors, but you can't use satellite phones. The former is close to the base station and the signal is strong, and the latter is tens of thousands of miles away from the satellite and the signal is weak. Since the base stations need to be laid, the satellites are in outer space. You can use satellite phones at sea, but you can’t use GSM... It’s very complicated to say, you should buy a book about it."

"Boss, you are so amazing, you know everything."

"In fact, I know more about architecture, or let's go to the small room inside to discuss and discuss..."

"The boss is here!"

"Farewell!"

Ge Xiaotian turned around and left, and the front desks were laughing forward and back together...