Building madman

Chapter 417 Q&A Brand

Hearing the four words for strengthening the brain and strengthening the kidney, the audience was shocked...

Ge Xiaotian pretended to be calm, bent over to pick up the small bag with transparent pills, and put it in his pocket if nothing happened, "Oh, this is my brother Ge Wangwang. He has been tired recently, a little hair loss, brotherly affection, I will give him I bought two packages and planned to make up for one. I forgot to hand it over when I went out in the morning."

"Is this your own?"

"Who said this?"

"It's not me!" "It's not me!" "It's not me!"

Seeing some cold spots, someone soon changed the subject, "Mr. Ge, what are the tall buildings that are covered by dust nets at the entrance of the 21-seater Xingyuewan community?"

"This is a secret and a gift I give to residents of Xingyue Bay everywhere."

"Can it be convenient to disclose some information?"

"Hmm... Wonder!"

The conventional spectacle of the system is very different from the "super spectacle" that requires data collection. The same scale, the resource consumption is only one-tenth of the latter.

It seems to be very cost-effective, but it has a fatal shortcoming and cannot change its'purpose'.

Limited by the times and technological trees, removing the unbuilt International Space Station, the Great Firewall of the Internet, the Hubble Space Telescope, the Tourism Center, the Intelligence Bureau, the Research Institute, the Apollo Project, the Manhattan Project, etc., Ge Xiaotian chose and chose There are 21 single buildings or structures such as the Ben, the Great Lighthouse and the Great Library.

In order to avoid being too shocking and sensational to the world, he cut some of the structure and adjusted the overall design...

For example, Big Ben, 320 feet tall and about 97 meters high, belongs to the Gothic style. After the transformation, it is biased towards the ancient Chinese style. It is like a four-sided clock on a high platform, about 136 meters high. The interior is almost entirely mechanical. No conditions for commercial operation.

'Oh, it's really cheap and not good, so I can only use it as a decoration.'

The reporters don't know what this sorrowful sigh, "Mr. Ge, as China's youngest, most handsome and most promising developer, what do you think of the future development of real estate enterprises?"

"I can't talk about opinions, just some personal opinions!" Ge Xiaotian subconsciously cheered up and faced this topic seriously.

Tiancheng has a firm foothold in Dongshan, but developers from all over China have also entered the stage one after another. For example, Dawan marched into Liao Province, Daheng deployed nationwide, Kewan plans to cover the Pearl River Delta, the Yangtze River Delta, and the Bohai Rim. District won a complete victory and moved to Foshan...

In this era of money everywhere, developers can’t fight for development in the early stage, but in another ten years, waiting for their respective industrial chains to take shape, in order to grab customer resources and build their own brands, that’s a life-and-death situation, such as: Countryyuan vs. Shimao, Gemdale vs. Daheng, Sino-Ocean vs. Poly, Greentown vs. Greenland, Dawan vs. Su Ning, a corporate alliance represented...

Therefore, for long-term consideration, it is necessary to create some trouble for them, create some resistance, delay the development of the other party, or release some real estate essence.

Big developers must know all, but small developers don't necessarily.

If the latter understand it, rise up one after another, and fight with the big developers, it will be wonderful.

Maybe a few years later, Tiancheng will be faced with new and tender faces...

At that time, we will become the godfather of real estate.

Ge Xiaotian coughed and summed up his thoughts, "In the new century, China Real Estate has entered the buyer's market, or in other words, has entered the consumer-oriented marketing era, and officially opened all-round competition in products, sales, and image."

"The real estate market in the future will definitely be brand-based, focusing on providing the public with a reasonable and humane architectural space, and endowing it with a personalized and modern lifestyle."

"And inefficient brand communication, such as project and product name-based publicity methods, will be abandoned. Moreover, no affinity vocabulary such as beauty, honor, luxury, garden, etc. will also make consumers feel disgusted."

"To borrow the'Pareto 8020 rule' here, I would like to say that in the future, the successful brands in China's real estate industry that account for 80% will be created by those operators who only occupy 20% of social resources. And they will control 80% of the industry. Who only own less than 20% of successful brands."

"What does that mean?"

"The brands that have entered the Chinese stage and have survived for a long time are destined to have only a few developers. The remaining ones can only be developed in various places, and they will gradually decline and lose. As a result, their communities are unmaintained and residents cannot defend their rights."

"Properties? They are just managers, not the creators of the entire community.

"Therefore, the first factor that consumers consider when buying a house in the future should be the strength of the developer. After all, no one wants to face unfinished projects, runaway bosses, delayed construction projects, substandard products..."

"Therefore, the future brand is supreme!"

"Here, I urge fellow developers, if you have an ambition, you must start from now on, work hard to enhance your image and build your own brand, otherwise you will run away when you are a group of heroes. One of them, because of your house, will soon be unsold."

The reporters took serious notes and asked again: "Mr. Ge, in this way, you are very optimistic about the prospects of real estate?"

"Yes, it is infinitely beautiful! Just like three years ago, China's personal housing purchased only 50 million square meters, but this year, personal commercial housing exceeded 15 million square meters, an increase of 200% in three years, and the opening of individual housing this year After the loan, the capital alone exceeded 20 billion, but it has not exceeded 10 billion in the previous eight years. It can be seen that more people will buy commercial housing in the future, and more than one set!"

"So, linked to the previous problem, no matter whether large developers or small developers, everyone is on the same starting line. Whoever builds his own brand first and maintains his own image will be able to stand out, go public, make money, and become This!" Ge Xiaotian gave a thumbs up.

"Mr. Ge, what do you think of the future community planning? Is it to develop large-scale communities with an area of ​​more than 50,000 square meters, or to develop small communities with an area of ​​less than 20,000 square meters?"

"The new development in the large community has advanced design concepts, but many supporting facilities can’t keep up, and later consumers are likely to be put off. Small communities are usually built in downtown or traffic arteries and have complete facilities, but housing style and community space. , Property management is far behind the former."

"But our Xingyue Bay is different. The starting point is 100,000 square meters. It is a super real estate. We follow the concept of supporting first. Before customers move in, we will perfect everything they need. To put it bluntly, it is a new city, just waiting for you to move in! "

After speaking, Ge Xiaotian smiled sincerely, as if seeing countless developers buying their own buses that cooperated with the Great Liberation, and then introducing their own wonders, then... went bankrupt and Tiancheng took over.

A reporter: "Mr. Ge, after I heard that Tiancheng converted the off-plan housing to an existing one, it plans to launch a hardcovered house. May I ask, which route will Tiancheng take in the future?"

"The hardcover houses do not belong to the Xingyue Bay model. There are no hardcover houses in the 21 communities. Only Canal CBD has this project. In the future, it will be a new brand and will face a different market from Xingyue Bay."

A reporter: "Can you elaborate on it?"

"The time is not yet ripe. Simply put, it is facing business and working levels. You can live with your bags and leave as you want. Similar to apartments, they belong to housing. You can buy them at Tiancheng sales office or Tiancheng sales office. For sale, these types of houses will basically not be distributed to the outside world, they have certain value-preserving characteristics and are regulated by Tianrong."

"Mr. Ge, the ban on listing of real estate companies is fully unfrozen. Will Tiancheng be listed?"

"I have money, I don't need financing."

"What about the future?"

"I will have more money in the future, and I don't need financing."

"..."

Many reporters were silent for a while, "Then what do you think of online auctions?"

"Compliance, legality, and reasonableness are the fundamentals. The Internet is not perfect now, especially after the World Hacker War happened some time ago. Maybe someone is operating in the background and taking the opportunity to make money. I hope the relevant departments can intervene in the investigation. Well, this is me. What Ge Baiyi said, I am not afraid of those people making trouble. I have Tianwei International, and I have the motherland to rely on. I am a serious entrepreneur!"

"However, online auctions are not online signatures. Please make a distinction. Online signatures are a kind of data exchange to avoid selling more than one room and make real estate transactions more transparent. We Tiancheng is launching this system, and we hope to open it on August 15."

A reporter: "Can you explain to us the concept of'online signing' in detail?"

"Yes! Before opening the online signing, you must first ensure the security of the platform, file with the real estate management department, go through the project access procedures, etc.. After that, the customer chooses to buy according to the housing companies launched, and then signs the contract. Release information that has been sold or pre-ordered."

"In other words, if you trust Tiancheng, you can use this platform to buy real estate in Xingyue Bay in Beijing, or real estate in Decheng and Qinggang in Jishi."

A reporter: "Mr. Ge, what do you think of the fighting incidents that occurred during Tiancheng's projects in Weicheng, Yancheng, and Dongcheng?"

"Well, this matter is handled by the security bureau, you can consult there. To be a digression, I don't know whether it is Shen Zhipeng's courage to them, or Liang Jingru's courage to them, as a reward, I decided to wait for the handling of it and recruit them I joined Tiancheng. Recently, I was repairing the railway in Neoblas. I was short of people, including food and accommodation. There were also a few reconstruction camps built by World War II bears on Wadao Island. It is said that hundreds of thousands of Japanese pirates died of exhaustion. Free to visit..."

Hearing this, Mr. Yu, who was sitting below, greeted the old man to leave, and then the big secret who sat in his place said, "Check the online auction thoroughly and cut the last paragraph."

"Good leader. However, the last paragraph is a bit troublesome... Tianyu is also recording the press conference. Gao Song likes to pretend to be confused. We are too tactful. I guess he can't understand it."

"Then you tell him clearly that you can keep this paragraph, but you must mute the sound and remove the subtitles."

"know!"