Business Killing
Chapter 218
Xue Ting's winning record adds a first, the fourth rescued company, let him have further improved the prestige in the manager.
Because Wang Anye was arrested, Lu Qian returned to the dumplings as chairman. Under the leadership of Lu Qian and Xue Ting, the dumplings returned to the original right track.
The products under the dumplings were divided into two brands: dumplings and warmth. The dumplings are the dumplings of the store, warm is a quick-frozen dumplings. Although the gap between the two is not as good as the original, the store is now built between the dumplings and the fast-frozen dumplings, after all, there will be a gap between taste. Xue Ting divided dumplings into two brands, and there is also a gap in the price.
Like Pentium and Celeron (Intel's CPU). However, the dumpling emperor and warm side focus are not cost-effective.
When Xue Ting started from split, two brands defined different routes. The dumplings of the dumplings belong to the mass food, delicious, price fair, because the old brand is, there is a brand effect. Warm is a series of advertisements that highlight the family atmosphere, between the two, the family and the family reunion, let the warm series dumplings and family concepts together.
Especially the single advertisement. A young gentle land, cook a bowl of dumplings, Tengtun hot gas gradually showing mother's vain, just like a mother's own dumplings. The kind and smile mother is a must-have, a sentence, "Mom is around." Many people who have read advertisers and tears in an instant. Warm advertising, brought warmth to people of drift.
Have to say, Xue Ting still has a set. Long Ming thinks like this. He entered the dumpling emperor after the success of dumpling emperors, with sales growth, brand recovery, Long Ming made a 13% benefit in dumpling emperor.
The small conference of the war knife capital, the core three meets to chat.
This gain, Long Ming didn't like it, he felt more.
Asked him in Xue: "How much is you satisfied?"
"Good question." Long Ming said: "I think 20% is my bottom line."
"We have been late." Mi Ming said: "The yield will be less."
In order to avoid insider news, be careful that Xue Ting's turns, Long Ming has to enter again after the new product is announced. If Long Ming enters, there will be more than 20% of the benefits.
"So, I am going to send them a better plan."
"What?" Mi asked.
"Very good plan." Long Ming said.
Lu Qian is very busy now, he is now dumpling emperor, factory and home three o'clock. Long Mingyi and Lu Qian have met two times before they are at home.
Just met, Lu Qian sorry, "Dragon is always an embarrassment. It is really busy recently."
"I understand." Long Ming saw that Lu Qian is very sincere.
Lu Qian has a person who has not been cultivated by modern management, and the high-level hand is extremely normal. In this way, there is no Xue Ting, Lu Qian is taking the set.
Today, Lu Qian really has no strength to make dumplings. He and Long Ming have tasted the warm frozen dumplings.
"The taste is the difference between the dumplings." Lu Qian is still very modest, "but compared to other, the taste is not bad."
"Very good." Long Ming said: "In fact, I have a plan. Just the time is not right, so I didn't say it."
"what's the plan?"
"Entering the business super." Long Ming said. Lu Qian was a bit.
"what happened?"
"How is a gameplay?" Lu Qian asked: "Dragon always finishes, I am still very interested."
"Handmade dumplings, is now there." Long Ming said.
Long Mingyi's plan is this: The people of dumpling enters some supermarkets, they are directly packaged directly, people buy and go home and eat.
"Dragon always has to withdraw?" Lu Qian also understood this is a plan.
"It depends on the effect." Long Ming said: "After all, I don't want to be caught in the small scorpion."
"Honestly." Lu Qian felt this really good. "Deduce a rent, the price of dumplings will fall, and will let the dumpling dumplings enter thousands of households. However, it will hit the warm frozen dumplings."
Long Ming shakes his head, "Quickly frozen dumplings this kind of product, you buy it back this is not to eat immediately, but to put a period of time, otherwise it will take a take-away. Enter the dumpling emperor, the most is squeezed the store Dumplings. It can be actually, the same raw materials, the merchants may earn more. "
Lu Qian is still a bit worried, "sales of all stores, basically strict management control, health process, etc. In the food area of Shangchao, it is difficult to do. Small booth, too many people, no relatively closed space There is also a factor such as environmental hygiene. For a single sanitary condition, it may not be able to reach the requirements of dumpling emperor. If the rent is too large, the rent will be a lot. The profit gap between the business super dumplings and stores Will be very small. Go home and cooked dumplings may not be as good as the dumplings. "
"It makes sense." Long Ming nodded, "It seems to think about it."
Lu Qian said: "In fact, I am indeed a plan to enter the business."
Lu Qian just said, it was because Long Mingyi and he thought of it.
Lu Qian continued: "I think that the store of the dumplings will enter the business super. After shopping, you can choose to eat dumplings. The beauty, the price is right, I believe it is very suitable for friends, my family eat."
Dumpying emperor's goal, there is no couple. The couple unless it is very familiar, and it will be a fast food that will be eaten together.
"Then we have the same idea." Long Ming said: "Boutique shop."
"Capital program." Lu Qian said. He is still very satisfied with this idea. Don't make a big store, do not do the small stalls in the food area, but there is a "sparrow shop" in the shopping mall. Small and fine, fly! It is solved the health problems and reduces high housing costs.
"And takeaway business will also be better." Long Ming said.
Lu Qian nodded, he admire Long Ming's thinking breadth. The dumpling dumplings are a new profit growth point. There is a guest in Shang Chao, there is a store owner, a salesperson, a staff member, itself is a huge consumer market. The business is in the area, basically can radiate large-scale regions, including the business center and the surrounding residential area, which is another huge market.
Lu Qian was excited: "I will let the market department study hard, this may make the dumpling emperor to come to the next level. Even if the room is rented, it is ok."
"That's best." Long Ming said: "From today, don't tell me about this topic. Today, I just as a shareholder, and explore how to let the dumplings better. The idea is yours! Yes! You think of this! If you need, I can help you with Belle Mall. "
Lu Qian is another, he immediately understands one thing. Long Mingyi is a plan to enter the business, but it is not the plan of the food area he begins. That plan is "brick" and is a primer starting. The purpose is to let Lu Qian think of it, or guide him by Long Ming.
"Dragon is ..." Lu Qian felt that Long Ming was very careful, this is careful, can let his ship walk longer.
"Everyone is all beneficial, isn't it a good thing?" Long Ming smiled with dumplings in front of it.