Business Killing

From the concert back, the Shen Yi people will pick up the night reading in the books in the home. Zhang Yueqian and Liu Man Li also brought some of the plan to go home, three people prepared, and met tomorrow afternoon.

The programs of the prime to the people are different, many are all built around the brand. How to do it tall, how to become a brand. This brand, island has been done, you can say that it is not warm, how to do a problem.

Shen Yi people put down the plan, self-call: "I also want to come here. How can I do?"

Long Ming gives the time, it is indeed less. The things of these people are not expanded.

A detailed plan must do for a long time, including research, analysis, argumentation, etc., not three days can be made. Therefore, Long Ming is thinking about thinking.

Long Ming was softly opened, holding a glass of milk in his hand. This is usually done for him, reversing it today, he gaves the sneak.

"How?" Long Ming came to the desk in front of the milk, naturally drank a bite.

The sanctuary is full of face.

"Are you told me, is the milk taste? Isn't it for me?"

"Sorry." Long Ming said yes: "Give you." He reached his hand to the people.

"You have been drinking."

"What happened?"

Long Ming has pinched the cheeks of the grievance, and the mouth of the grievances became a goldfish mouth. Long Ming must poured into her mouth. It's just that the cup has not met the lips of the grievances, Long Ming's lips first arrived. He kissed the people,

"so annoying!"

"Still talking to me?" Long Ming put down the cup left the book, he turned away at the door: "I know, I spit."

"Long Mingyi!" Shen Yi people can crazy.

In a short while, Long Ming has an end of a cup of milk. He came to the desk and found that the cup had just been drinked.

"Don't you drink?"

"I just said that I didn't drink it?"

This round of the long face of Long Ming.

Home, not an example.

Shen Yi people handed their own notes to Long Ming, and she explained.

"On the way, or the brand operation. Almost all the focus is how to turn the brand tall, how to do this brand of 'Di Road'."

Long Ming took a roughly, "They can't hate Di Road as a synonym of a swimsuit, like 'bikinin'."

"Yes." Shen Yi people said: "Qian Qian, Man Li, we are also this idea. It seems that you are brainstorming, no jump out of this idea."

Long Ming put down the information, leaning on the table: "This is not good. I want to make this brand, or refine a new style from the swimwear, to make the market to do the lead. Either you want to burn money, Burning 'Di Road' into a brand. Star, spokesperson, fashion celebrity, these must gather together, but also have a well-known brand. "

"Isn't this?"

"Of course, I can't do it." Long Ming said: "A brand must have a mental core. We want to do a long-term product, not a net red product. It is not a greenery. Such products must have several characteristics. First, it is a long-term brand. Brand does not say a hundred years, but also a long-term preparation; second, it is a healthy brand. Steamed, do not include some low-like brands; third, to be a stable Brand. From design, material, style, and connotation, these things to the spokesperson need to be relatively stable over a period of time. "

Shen Yi said: "We are doing a company!"

"Yes." Long Ming said: "I analyzed why it didn't do it well in the island. She always wants to make a big. Including the venue, star, media report. She is in the set of 'Winder' and trade two Mode, but it is very uncomfortable. The original organizer ignores a nuclear issue. Your product does not precipitate. After a large number of spaces reported that Di Road swimwear show, got some water, and then there was no sound. "

"why?"

"Because it is not good." Long Ming said: "It is actually not saying that it is not good, accurately said that the cost performance does not match. So big propaganda, thinking to become a high-end. It should be a hundred and eight things, but the price to four hundred two Now people can always be in the same way? Small workshops can imitate. Swimwear is not underwear, really wearing time is not long. "

The grievances nodded, "my husband is right. Di Road is some high, low is low."

"It's actually in the middle line." Long Ming said: "Unfortunately, it is wrong from the positioning, no matter how the brand is 'flicker', it will definitely be a mess."

Long Ming has turned over several plans in the hands of the people, "are the plans for ordinary employees and integrated books? That's some expectations."

The next day, Shen Yi people and Zhang Yueqian met. Three people will study their own information last night.

Liu Mangli held a plan saying: "This is what I want. From the positioning of Di Road brand, re-compact."

"My husband said this yesterday." Shen Yi people laughed.

"My husband is also." Zhang Yueqian said.

Liu Man Li smirk, "In order to maintain consistency, should I let this person be my husband?"

Zhang Yueqian was surprised, "You are really emission."

Shen Yi people ask: "Who is it?"

Liu Mangli turned back to the first page, "Cell ... Li Si."

Li Si's report is very detailed, he re-existed from the positioning of Di Road.

With the existing design level, production capacity survey of Di Road, compare the "high school" file, in the middle of the first line, does not have the ability to become a head brand.

After the brand position is determined, it is necessary to focus the customer and position the market. According to the sales data of Di Road, women are more than 70%. The age is concentrated at the age of 18 to 38, focusing on a second-tier city, based on white-collar, student, freelance, engaged in women in art, should be equally relatively generous, open, and highlighting women's curves. Di Road should continue to be dominated by the original market, continue to develop in a swimwear that meets contemporary women's aesthetics.

In terms of geographic positioning, Di Road should continue to be dominated by coastal tourism cities, covering a first-tier city. I infiltrated into the inland area. In addition to the seaside, swimsuits will have a market in the swimming pool and water park. Di Road should cooperate with the swimming pool of the target city, the main advertisement.

Channels should be combined with urban agents and online ordering. Opening a special store in the e-commerce platform, encouraging online shopping. The way the sales network is established in the way in the online line.

Liu Mangli said: "Three days, make this, it is very good. And there is a lot of work to do."

The grief of the people and bad: "We haven't said it. What are you doing so?"

Liu Man Li smirk, "I am dizzy. I just praise him. You also know that my" tea "is quite big."

Zhang Yueqian said: "I have seen Li Si, it is not bad. The size is a person who is working."

"That falls in my hand, isn't it finished?" Liu Man Li was a plan. "We still do a matter. My daughter's father must have to be a hero."

"In fact, ..." said softly: "She may just want a father."

Liu Man Li took a moment, think carefully, let's think about it ...