Chapter 1445 - 746: Control_3
Her Weibo doesn’t have a lot of advertisement content; most of it is sharing her life and feelings.
This makes people feel a lively presence in her.
Actually, putting work aside, everyone has their own preferences.
There’s always some degree of personal interest in this industry when engaging in it.
Zhou Yun’s demeanor inherently possesses natural appeal.
Her partner brands are naturally thrilled with this wave of popularity.
This is free popularity, and the brands are using it for promotional opportunities.
Zhou Lan is pleased to see Zhou Yun gain this warmth; it’s much better than being dragged into disputes with Li Rui before.
In the photo, Zhou Yun smiles brightly and exudes youthful vigor.
Su Yan saw Zhou Yun in the group photo and immediately realized it hadn’t been photoshopped; clearly, it’s a candid shot.
She looked at Zhou Yun’s smile, feeling a fire of jealousy burning inside her.
How could this woman still be in such good spirits after being embroiled in trouble not too long ago?!
Su Yan angrily put down her phone.
"Su Yan, what’s wrong?" her friend Molan asked.
Su Yan said, "Nothing, I just came across some annoying news about a person, and it’s irritating."
"You’re so popular now, what’s there to be irritated about? Even if you are, shouldn’t others be bothered when they read your news?" Molan laughed. "If I were as famous as you, I wouldn’t care about others; I’d just enjoy my own stardom."
"Oh, it’s not as simple as you say. You may see me popular now, but you know, with such fierce competition these days, if you aren’t careful, you’ll become obsolete. Look at Lew Qingqing, she’s been struggling so long without truly returning to her peak. Watching her work so hard is pitiful."
"Come on, how many actresses have been as popular as you for so long?" Molan said. "Besides, your drama series have been hits recently, and everyone loves you. Just keep it up, and your status will remain solid."
"Hope your words come true." Su Yan sighed, "Actually, at my age now, I’ve truly realized that actors still need to do movies."
"Hmm?"
"Look at me. No matter how successful TV dramas are, after being famous for so long, I’m still cautious, fearing replacement. But those who do movies are different. Even if they don’t appear for two or three years, their status remains stable." Su Yan said, "Like that Yin Linglin, she relies on her movies and acts superior, snatching several endorsements from me."
"That’s not just because she makes movies, it’s because her new film is really hot." Molan said, "Once your new show airs, those brands will naturally come back looking for you."
"Don’t even mention it. I haven’t stopped filming in the past one or two years, but these shows have been stuck, not passing review, unable to fix a premiere date. I haven’t had anything broadcast in nearly a year." This is also why Su Yan is so anxious; her popularity and appeal have dipped due to a year’s gap with no projects, and even the variety shows she joined didn’t meet expected enthusiasm, resulting in many partnership brands not renewing and seeking other trending artists.
Many brands now sign short-term contracts because celebrities’ popularity rises and falls quickly, far faster than before.
Su Yan has always taken the traffic route.
Once the popularity falls, the backlash on her is quite visible.
Molan said, "What’s the big deal, you haven’t filmed in a year, and wasn’t there a ranking list for actresses’ power? You still ranked in the top five."
"What good is that, it’s all just fake things. The real discerning ones are the brands; they respond most directly to whether you’re hot or not." Su Yan said, "I’m now afraid to join any casts; I can only take variety shows. Once I go into a crew, I’m gone for months, with no exposure, popularity drops faster."
"Why don’t you reference Zhou Yun’s approach? Isn’t she always trending on hot searches?" Molan said, "Create some buzz. Given your fame and fan base, it only seems like your popularity is fading because there’s nothing to hype. But once you stir things up, you’ll definitely attract attention."
"I’m not down that bad yet, am I?" Su Yan still has a breath of pride within her, unwilling to go down that road. "Look at that Lew Qingqing; breaking up and reconciling every now and then, though people pay attention, how much has it hurt her fame and image? Now, does anyone really see her as an actress? Even variety shows only invite her to those dating-type programs, has she gained any new endorsements in the past half a year?"