Chicago 1990

Song Ya began to study Johnson after booking a flight to Washington. From various perspectives, he was greatly helped by TCI CEO John Malone. John Malone was trying to open up black subscribers and heard Johnson’s idea of ​​starting BET. The latter two hit it off. John Malone invested 20% of the shares and provided a loan. What's more, he gave a valuable cable TV channel resource to BET directly.

It’s no wonder that in the financial magazine Hayden found, Johnson described his success by quoting an old Chinese saying "time, location, and harmony". He was really lucky. Of course, opportunities will only be reserved for those who are prepared, working families. By his own background, he was admitted to the Princeton University School of Public Affairs and International Relations as a graduate student in the 1960s. After graduation, he worked as a press secretary for a representative of Congress, and then got a chance to be a lobbyist for the National Cable Television Association.Since he entered that industry, he has interacted with top people in the industry, so when the market demand for setting up a TV station dedicated to black people emerged, he keenly caught it, and the industry leaders also chose to trust him.

"After the cable TV operator borrows to build a new network system, by quickly depreciating the construction cost, it can successfully achieve the purpose of exempting operating cash flow from tax payment..."

Compared to Johnson, it was John Malone, the CEO of TCI, known as the godfather of the cable television industry, that caught Song Ya's attention.

"If the same operator continues to borrow money to acquire or build a new network system, he can always retain cash flow without paying taxes... If you have cash flow, you don't need to pay taxes? Tsk..."

"The famous saying of TCI boss Magnis: I would rather pay interest than taxes! Wow..."

Song Ya read this and dialed Samuel, "If I depreciate the new equipment of A+ Records significantly, can I reduce profits and then pay less or no taxes?"

"What about the next year?" Samuel asked rhetorically.

"Take debt to acquire a new company? Continue depreciation?" Song Ya told Samuel of his reading results.

"You can't do that in the recording industry. John Malone's industry is special. Cable TV subscribers generally do not unsubscribe. This stable and predictable long-term cash income is very valuable. The fixed asset investment scale of cable TV networks is also very large. ...And he can play like this. He is John Malone. This kind of non-stop mergers and acquisitions is like walking a tightrope, and it may go bankrupt one day. In the process of frequent mergers and acquisitions, it is impossible to completely avoid the law, high debts and low taxes The money is also easy to attract attacks from powerful politicians and related departments. For example, U.S. Senator Al Gore has been fighting with John Malone for several years. You? Can’t afford it.”

Samuel poured a pot of cold water on Song Ya.

"Ok."

Song Ya took Taraji and quickly met Johnson in Washington. This guy, like a white man, chose to speak at the golf course.

"If you can get more business opportunities by playing this, then practice and play more, don't talk about you in the unexpected world..."

The medium-sized, scholarly temperament Johnson shot with one shot, "The more successful you are, the less you need to please them."

"Uh, I'm a singer, and I rely on to please the public to eat." Song Ya put the ball away, he still didn't know what medicine the other party sold in the chat gourd when he called himself.

"But there must be no bottom line, let alone manipulate that kind of issue for profit." Johnson taught.

"Come on, you are a media tycoon. You have been in the media industry for so many years. You can't help but understand Quincy Jones. Do you really believe what he says?"

Song Ya swung angrily. This time it was good, hitting the ball high and far, but...well, well, it seems that the direction is a little bit off, but it's an improvement.

"I don't believe him, but I don't believe you either. You are closer to the Donkey Party than him. Go to South Africa, donate money to various Donkey Party figures, and attend various affirmative activities. You are like a backup star of the Donkey Party."

The two got into a golf cart.

"Hey, are you trying to influence my political orientation?"

"I am not only trying to influence your political orientation,

"Hey, I'm not a'you', I didn't do anything against my conscience in that matter. This is the case for both the Rodney King case and the Grammy vote." Song Ya was baffled by a lesson." I don't want to be wronged and taught for things I haven't done before, nor can you be in your position."

"what!"

The golf cart stopped, Johnson gave a sarcastically smile, stopped preaching, and the two got out of the car in silence to continue.

After finally sending the ball into the hole, the two returned to the lounge chairs of the golf club to rest.

"Maybe, I can put some ads for BET." Song Ya tried to make some conditions, "The MV of my new song can also be played for BET..."

"I am a cable station. I live by subscribers rather than ads." Johnson motioned to his assistant to take a photo over, "Is Cube your friend." He threw the photo in front of Song Ya.

Song Ya looked at the photo, and Escuba was facing the camera with an automatic rifle. A large group of black people were sitting on the sofa behind him, all with guys in their hands, with murderous expressions.

"Which record or movie stills?" Song Ya played stupid.

"NO!"

Johnson denies loudly: "He claimed that if the Rodney King case at the end of April is not what they want, he will fight it out in Los Angeles."

"I guess you may want me to influence him, suppress the situation and don't make trouble for the Elephant Party in the election year, but I want to say that I can't do it! You found the wrong person!"

Song Ya probably understood the other party's true intentions, "He is a gangster rapper, and there is no gang element in my songs. He wears a lame headscarf all the time. I am not involved with gangs. He is an old rap singer. I I haven’t even published my first album. What can I do? Give him a call, "Hey Cooper, don’t do this"? It’s easier for you to make Quincy Jones do this than me."

"So you are not willing to help?"

"I can make a phone call to him, but it is obvious that my words have no effect on him."

"What if you threaten to kick him out of your league?" Johnson said: "Don't be surprised, your announcement strategy is almost no secret."

Song Ya didn’t answer immediately, but considered it, “This is also not feasible. This alliance is very loose, and I don’t have any specific powers. Moreover, with the personality of Escobe, there is a high probability that I will release an underground rap single. The behavior was exposed and shouted, just like he did when he dealt with NWA. Then I won’t be silly and scolded, I’ll just say you made me do that."

"WTF!" Johnson ran out with a black accent, "boy, I'm giving you a chance!"

"You can't threaten me with something I have never done before!"

Song Ya was very annoyed, "First pour a basin of dirty water on my head, and then ask me to make a request, and I won’t wipe it clean for me if I don’t agree? This is not just giving me a chance, and it makes no sense! I gave up fighting for the Grammys and let Quincy Jones succeed."

However, he still maintained a certain strategy when speaking, "I didn't think you were that kind of person Johnson before I came here. You are a hero among blacks. We all respect you."

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