Chicago 1990

"I didn't expect the first album to be released as soon as..."

At the end of the speech, he stepped down in warm applause. The arrival of the new Apocalypse song made Song Ya a little bit dumbfounded, "Send it to me earlier, really, it caused the first special to be delayed for so long." After voicing, I feel that this is not good." Uh, that sentence just now was a joke, don’t take it to your heart, my God, I still respect you very much..."

"Movies." Taraji reminded him in his ear.

Seeing the opportunity to leave the auditorium and get in a rented car, Cassidy was already happily waiting in the back seat.

I took fake beards, plain glasses, pullovers and other items from Old Mike, and picked them up with the help of Cassidy. "This seems to be twenty years old..." Cassidy laughed when he saw the final result. , "But it's still cool."

"That's natural." Song Ya helped his glasses.

"Thank you, I feel so happy today." Cassidy leaned against his shoulder sweetly.

Taraji chose a high-end cinema near the magnificent mile (a famous commercial street). From the parking space, a staff member led a group of four directly into the staff passage.

"What?" Walking into the theater, there was no one inside.

"I bought a charter." Taraji said: "Old Mike thinks this is the safest way."

"Uh, all right."

Song Ya can't blame Old Mike for this kind of caution, and he doesn't lack the money for chartering, "It's just that there is no feeling of dating a couple."

"It's okay." Cassidy put his arm around him cleverly, pulled him to pick the best viewing position, and sat down.

"White people can't jump?"

After the logo produced by Fox in the 20th century, Song Ya saw the movie title White Men Can't Jump (black and white swim dragon), and soon saw the starring name after the director’s subtitles: Wesley Streep, then A scum and violent male ex-boyfriend of Halle Berry.

He frowned, turned his head and saw Old Mike sitting on guard beside the aisle, and Taraji sitting in the corner of the last row, "Didn't I say to pick a lighter movie?" He told Taraji Shouted.

"Isn't comedy easy enough?" Taraji replied: "This movie has been very popular recently. The production cost is less than 30 million yuan, and the box office is almost 75 million."

Song Ya was even more unhappy when he heard the news. I didn't expect Wesley Streep to mix so well in Hollywood. This guy is originally from the most authentic class among black actors. He went from college to drama club to Broadway. Hollywood, starting from a small-cost art film, has gone very steadily step by step. At the moment, when a big-selling commercial comedy movie comes down, his celebrity status may be greatly improved.

"What's the matter?" Cassidy asked.

"It's nothing, just watch this." Song Ya didn't want to be disappointed. Taraji didn't know the grudge between Hallie and this scum. She was black, and there was nothing to blame for choosing this kind of film.

In the film, Wesley maintained the'traditional' image of black Hollywood blacks in this era. He messed up on the street, was full of tendons, spoke extremely fast, and kept gagging in a black accent full of slang. To be fair, he performed very well.

Song Ya knew that this guy hadn't been on the street at all, and he was really good, acting like something.

The plots of comedy films are mostly simple. Wesley secretly cooperates with a sloppy white basketball player who looks silly and stupid, using everyone’s stereotype that white people can’t jump (playing basketball, especially dunks), along the way. Pretend to be a pig and eat a tiger, and win the next basketball gambling game after another. There are twists and turns, brotherhood, and love elements. Naturally, there is no shortage of wonderful jokes, otherwise the box office will not be so high.

This play is a bit anti-traditional. In the play, Wesley plays a very smart black person, while the white companion is a stupid one. The scale is very well grasped. The white person should not be disgusted, such as shrinking in his arms. Cassidy was very happy to watch intently, and the black group undoubtedly liked it more, "Hahaha!" From time to time, Cassidy's bold laughter came from far away from the back row.

The guy who beats the woman, Song Ya doesn't bother to watch it no matter how good his acting is, his mind just got off the ground.

The new apocalyptic song I just got is called'Young Dumb', which is a rhythm and blues music with a relatively different style and singing style. At least for this era, a variety of musical elements are integrated, lazy, psychedelic, emotional and atmospheric. , Somewhat similar to Marvin Gay (the legendary rhythm and blues singer) song tonality.You don't need to have a good singing skill, and it's easy to imitate. Song Ya guessed that his singing skill should be better than the original singer with a brush-like hairstyle.

But he does not plan to record it in the near future. He signed with Sony Columbia Records for five years and two albums. After half a year, he will release his first album. The second album is not in a hurry. He intends to save the Apocalypse songs, and the style will be similar. Songs are put into the second album, and the shortcomings of the inconsistent style of the first album must not appear again, which will affect the buying.

Because of the uncontrollable influence of Apocalypse, his first professional marketing style deliberately or unintentionally learned from Daniel’s set, issued the first strong singles at intervals, and then kept using the popularity of the singles to make public announcements through various methods such as Emotional disputes, high-profile news of touching porcelain, etc. began to create people to gather fans, and then use the accumulated popularity to carry out hunger and thirst marketing, to raise the appetite of potential buyers, and to specialize in one fell swoop.For this album, he didn't even release the most popular Where Is The Love single, that is, hit the charts without issuing a single. If you want to listen to this song, you have to buy the entire album.

Judging from the results, this set is naturally very successful, but the sharp drop in sales in the second week reminded him that Daniel’s marketing method can easily be a one-shot deal, and the audience’s expectations are too high. If the quality of the album fails to meet expectations, it will be self-defeating and will cause the audience after impulsive consumption to regret and be deceived. Lori is a ready example.

Fortunately, the quality of his first album is excellent. He doesn't have to repeat the mistakes of Lori, but the album style is not uniform is a big problem. People buy a record to go home to listen to it. The genre of the music is too complicated and it does affect the mood of listening to the song. .

Therefore, he didn’t want to use Daniel’s marketing methods anymore, but returned to the traditional way of advertising that Motula was good at. For example, he did for Mariah Carey, usually immediately after the first strong single. Release the album, and then the album will be sold for a long time, and then start a rhythmic promotion of singles and singles. With the nominations and awards of various music awards, the popularity of singles and albums will continue to advance, and perhaps short-term results Will be inferior to Daniel, but it will be much more stable along the way.

In that case, all the songs of the apocalypse Song Ya must be saved, hold back, and wait until the second album is released.

In fact, there is another best way of publicity, which is MJ's. The first strong order created a huge topic, and then the special was issued, and then the orders were issued one after another. After that, the media and charity activities started to create the second wave of popularity, and stopped at the same time. The singles will swell the appetite of the audience. When the global tour begins to recreate the third wave of popularity, we will release the singles again. These singles are even accompanied by new songs, which stirs up the expectations of the global audience and releases more double-CD albums. , There are also some EP discs, live concert CDs, album music videos and so on.

With this combination of two to three years, MJ can be called a banknote harvester. This is still not counting the subsequent copyright and other income.

At present, Song Ya can't expect to start this set. At least after the successful two specials plus one new song plus the collection, he will see if he can start planning a global tour.

"Motula wants you to call back as soon as possible."

After watching the movie and the date is over, Taraji handed over the phone.

"Then I will go home by myself. I am so happy today, thank you dear." Cassidy offered a kiss on her own initiative, and then left alone with understanding.

"Mr. Motura." Song Ya dialed the number of Motura.

"The decline in album sales has exceeded expectations!"

Motula said: "Your plan to go to the West Coast has to be advanced, and you must hold the first place in the third week of the double list."

Sony Columbia Records has planned several hot band highs for his debut. The first release is the first one. His first appearance in Los Angeles, where the song Where Is The Love is the most influential, is the second. The third is the follow-up of the release of Beautiful Girls singles and hit charts that everyone is optimistic about.When the purchase is down, there will be the release of Where Is The Love singles, and the release of media such as MD and cassette tapes.

Even if the momentum is far lower than MJ, there is no doubt that Song Ya has established a firm A-List position outside the industry. Long-term sales are the most important thing.

"Okay, I will take people to Los Angeles tomorrow."