Cultivator Returns to the City
Chapter 57
Seeking recommendation, seeking collection!!!Also thank you for the reward of "Reminiscence Township"~~
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Bandung Building.
Yin Xiu sat in Ji Xueqing's office.
He held two note papers in his hand and handed it to Ji Xueqing, saying, "This is the recipe I made yesterday. One is to remove scars and the other is to beautify the face."
"It's done so soon?"
Ji Xueqing was pleasantly surprised.Yesterday Yin Xiu said that because of the material, the prescription needs to be adjusted. She thought that it would take at least ten and a half days for Yin Xiu to get the prescription. Unexpectedly, it would be done after only one day. .
After accepting the two prescriptions in surprise, Ji Xueqing glanced quickly.
Although she is not familiar with pharmacology, she still feels familiar with most of the medicinal materials needed in the prescription, and she has heard it before.It's certainly not something too rare.
"I have checked all the materials on the recipe. Except for a few which are slightly more expensive, more than 70% of the materials are cheaper."
Yin Xiudao.
After a slight pause, he said: "The two prescriptions for removing scars will be produced in a thick liquid state, and the usage is to apply them evenly on the scars. The other prescription for beauty and beauty is a pill, which is taken orally. The dosage is one capsule a day. enough."
After working in the company for nearly a month, Yin Xiu also has an understanding of the cosmetics market.Both of the two recipes that I have taken out now can be sold well.
As for the effect, it will not be bad.Compared with similar products on the market today, it can be said that it can completely get rid of the gap of a few blocks!
"Can you get some finished products and try them out first? If the product is going to be on the market, you need to register and file. You get some finished products first, so I can go through the relevant procedures."
Ji Xueqing said.
"This is no problem. I will buy some materials tomorrow and make some finished products."
Yin Xiu responded.This is just a trivial matter, and the prescription he personally worked out will naturally not be a problem.
"Okay! Then this matter is left to you." Ji Xueqing said with joy.As long as Yin Xiu's two prescriptions are okay, and the effect is as good as what he said, then things are half done!
"By the way, besides these two prescriptions, do you have any other types of ancient beauty prescriptions?" Ji Xueqing asked again.
If you really want to make a big brand, there are only two products or too few, it is better to have some other products.
Such as facial cleanser, facial mask, whitening and moisturizing... and other cosmetic foundation products.
Yin Xiu understood what Ji Xueqing meant, and replied: "Naturally, there is. But I think we shouldn't spread the stalls so big at the beginning. We will focus on one or two products first, and then gradually increase the reputation of the brand. Other types of products."
"This way, first of all, we can focus on these two products. Secondly, it can also reduce the initial capital investment."
Ji Xueqing nodded in agreement, "Well, you are right. From the beginning, we focused on these two products. It is enough. If there are too many products, it will make us easily confused. Then it will be more troublesome to promote. , The energy and funds invested will also be doubled."
"That's the truth." Yin Xiu said, "By the way, have you estimated the budget required for investment?"
Ji Xueqing said: "I probably do the calculations. In addition to the investment in the plant, production line, and workers, a large sum of money needs to be reserved for promotion and opening up channels. It is initially estimated that it is best to prepare no less than 1,000 Funds up to five million yuan."
After a pause, Ji Xueqing said again: "In addition, since we don't have too much capital, we can open the market in Yinhai first. After we have a firm foothold in Yinhai, we believe that our financial situation should improve a lot by then. ."
"At that time, we will begin to expand and radiate to cities around Yinhai. If funds are sufficient, we can even directly open up markets in several first-tier cities..."
Ji Xueqing slowly told Yin Xiu about her general thoughts.
After Yin Xiu nodded in agreement, he said, "What about brand positioning and price strategy? What are your plans?"
After working in the company for a month, Yin Xiu has a good understanding of various modern business plans. It is clear that a brand must have its own clear brand positioning and promotion and marketing strategies if it wants to succeed.
Ji Xueqing obviously had some thoughts in her heart, and immediately replied: "Since our products can'spike' other similar products on the market today, then I don't think we need to set the style so low. It can completely follow the international standards. First-line brand standards to formulate corresponding strategies."
"Especially in terms of price, it must not be low. The beauty and cosmetics market is not cheap, it must be easy to sell. The price is also a brand, a product grade distinction. If you want to be high, then the price must also be'high'. That's fine."
"Of course, the overall strategy is like this. As for the specific pricing, you still have to wait for you to get the finished product first, let's test the effect, and then calculate the cost before making a specific decision."
Yin Xiu has no objection to this aspect. In terms of brand positioning and marketing strategy, he cannot compare with the'professional' Ji Xueqing.
Moreover, what Ji Xueqing said was also very agreeable to Yin Xiu.
"Okay. Just as you said, you will still have to deal with these things then, I'm not familiar with these. As for the funding..."
"You can raise about 8 million by yourself, and I will prepare the remaining 7 million shortfall as soon as possible." Yin Xiu said.
The two chatted in the office for about ten minutes.Basically, it is about the future company's plans. These are mainly Ji Xueqing's ideas, Yin Xiu added a few words.
Regarding the company's early termination of the product agency contract by Xianglan Daily, Ji Xueqing has not yet announced to the rest of the company.
She plans to get the future company planning, product planning book, etc., in the past two days, and at the same time try to raise funds to announce this matter.
The employees in the company are basically veterans in cosmetics marketing, and Ji Xueqing naturally hopes that they can all stay.
However, it is obviously not possible to produce new products in batches in a short time.Those people in the company will inevitably have nothing to do for a while.
If Ji Xueqing wants to persuade everyone to stay, then it is bound to let everyone see that the company has a very good prospect, or it can be said that it needs to draw a sufficiently attractive pie...
After discussing good things with Ji Xueqing, Yin Xiu walked out of the office.
Just a few minutes after returning to my desk outside, I suddenly received a call from Yin Zhaowu...