Cultivator Returns to the City

Chapter 243

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In November alone, the three major channels brought about 2.3 million bottles of beauty pills and 33 million bottles of scar removal liquid to Xianzi.

With the profit of Xianzi products, the revenue brought by the total sales of more than two million is very amazing. Even if the corresponding taxes and fees are deducted, the net profit is at least two billion or more.

The main reason is that the profit of Xianzi's products is too high. The cost of a bottle of beauty pills is only about ten yuan, even if the packaging cost is added, it is not a few yuan, but the price is as high as 998 yuan.

The scar removal liquid is like this, 1888 yuan a bottle, the cost of medicinal materials is also less than ten yuan

Such a terrifying profit rate, coupled with an amazing sales volume, has created a terrifying profit for Xianzi. Moreover, Xianzi's current offline channels have only opened up two places in Kyoto and Yinhai.

Of course, any market is saturated, especially the high price of products like Xianzi

Two days ago, Yin Xiu also talked with Ji Xueqing on the phone. The Kyoto side has gradually entered the right track. She also has the idea to set off from Kyoto directly to the magic city in late December or the end of December to open this The market of an international metropolis that can keep pace with Kyoto

As for the remaining two first-tier cities in China, the two also roughly exchanged opinions, planning to transfer some personnel from the company to be responsible for the development of offline channels in these two markets at the latest in January.

Otherwise, it depends on Ji Xueqing to run from city to city by herself. She will not say that she is exhausted, and the pace of expansion will be too slow.

The people on the company’s side have been employed for more than a month anyway, and have a good understanding of the product and the company’s situation. As long as the right staff is selected, it is not difficult to open the channels in the remaining two first-tier cities.

As long as the markets of the four major first-tier cities in China are fully opened, plus the economic consumption capacity of Yinhai City, which is enough to rank in the top three of all second-tier cities in the country...Xianzi is equivalent to the country’s mid-to-high-end beauty product consumer market. turn on

After all, the high-income people who can afford nearly 1,000 yuan a bottle of high-end beauty products are mostly concentrated in the four first-tier cities and those economically developed second-tier cities.

In the ordinary third- and fourth-tier small cities, there are not too many people who have the financial strength to afford Xianzi's products. It is difficult to increase the consumption power of high-end beauty products in twenty or thirty third- and fourth-tier cities. Catch up with a first-tier city

It may not even be able to catch up with a top-ranked second-tier city like Yinhai

Therefore, Yin Xiu and Ji Xueqing’s strategy is to mainly develop offline channels in first- and second-tier cities. As for offline channels in third- and fourth-tier cities...

Maybe when the company has enough manpower and energy in the future, it will set up a flagship store in these third- and fourth-tier small cities, but it will not adopt the method of first- and second-tier cities to open offline channels to discount "low prices" to get goods through channels

Otherwise, if there are so many cities across the country, if each city has to open up offline channels on a large scale, it will require too much energy.

Moreover, the sales volume that small cities of the third and fourth tier can bring is also limited. Even if people in this part of the region want to buy Xianzi products, they can completely solve the problem through the official online store.

Yin Xiu looked at the reports in his hands roughly, including the company’s financial statements that followed, compared to the company’s revenue. The company’s financial expenditures were nothing at all.

The main expenditure is also the salary of the employees

In this regard, Ji Xueqing and Yin Xiu are actually very generous. According to the performance in November, basically the sales staff of the marketing department can achieve five-figure wages in November.

Even in second-tier cities like Yinhai, a five-figure monthly income can be considered a very good income. Besides, most people earn more than 10,000, such as the marketing department, and basically the lowest is 20,000. Above, the higher ones can even reach the level of 30,000 or 40,000

Of course, the people in the marketing department were exhausted in November

After all, more than 1.3 million bottles of beauty pills and more than 200,000 bottles of scar removal liquid were sold in a single month

Considering that the sales of the official mall may continue to rise in the future, in mid-November, after the network marketing department mentioned to Yin Xiu about the need to continue to recruit people, Yin Xiu agreed without any hesitation and let the human resources department take charge of the matter.

Today, the number of Xianzi employees working in the Platinum Building alone has exceeded one hundred, most of whom belong to the marketing department.

But these are also the company’s development needs

...

Regarding the company’s performance in November, Ji Xueqing, who is far away in Kyoto, also received the electronic report sent to her by the company.

After seeing the statistics, Ji Xueqing was also relieved for a long time.

With the current revenue of more than 2 billion yuan in Xianzi Yue, within a year, Xianzi can grow into a beauty product industry giant with an annual output value of about 30 to 50 billion.

Even if she only has 35% of Xianzi's shares in her hands, but with her back on Xianzi, she has enough confidence to fight against anyone

Even if Xianzi can open up the international market in the future, it may not be difficult to become a billion-dollar'Big Mac'

At that time, there is only a Song family, and it is impossible to force her.

Compared to Ji Xueqing's relaxed body at this moment, some people are not so happy.

Kyoto, somewhere in a private club

"Lao Xiao heard that a brand of beauty products called Xianzi has recently appeared in Kyoto. Even my mother and my sister are using this brand of beauty pills. Your family’s'Qiancaotang' 'Not affected by anything?"

A young man in his 30s said casually

What he calls "Qiancaotang" is also a brand that mainly deals in beauty products, and is also one of the first-line beauty brands in China, and it is still based in Kyoto.

Hearing what the young man said, the young man called'Old Xiao' sighed and said, "Why was it not affected? Yesterday, I read the sales report of Qiancaotang in Kyoto last month. From the middle and late last month, Qian Sales of Caotang products began to plummet."

"The sales in the second half of November were only about half of that of the first half of the month. For this reason, at yesterday’s conference, I was given a severe training by the old man, but I can’t blame me. The marketing department I am in charge of did not produce anything. The problem is that the decline in sales of Qiancaotang products is entirely due to the impact of the Xianzi Yangyan Pill."

"You can't deal with it? I heard my mother tell my sister and the others that the effect of that fairy beauty pill is really powerful. If you Qiancaotang can't come up with any countermeasures, you might be squeezed out of the market."

The youth who spoke before said again

Xiao Tianqi sighed rather depressed, "I have someone bought a few bottles of the two products of Xianzi and come back for inspection. I don't know how they got this product out, and the medicinal materials used in the ingredients. They are all common, but the effect is really surprisingly good"

"I even took those two products back and showed them to my grandpa. My grandpa couldn't think of a way to make beauty products with such a good effect using those very common medicinal materials. Moreover, the ingredients of the medicinal materials have been analyzed. It came out, but it was difficult to come up with a formula. My grandfather said that it seems that the other party used a special method to make these products..."

"Then your family intends to sit still and let the other party continue to seize the Kyoto market? But I heard that the other party has almost swept all other competitors out of the silver sea market in Yinhai City, and currently occupying Yinhai Zhong High-end beauty products account for 60% to 70% of the market. Now the other party enters the Kyoto market. Maybe it won’t be long before Kyoto will be the second silver sea..."

Another young man next to him suddenly interjected

If Ji Xueqing or Yin Xiu were here, he would definitely recognize that the person who spoke was Song Boming.

Xiao Tianqi said: "Then what can we do? Although our family is a family of medical and military heirs, the other side's products are indeed too effective. It is almost impossible to develop products that can compete with it. If our Xiao family really has this strength If you do, the product will be out long ago to seize the market"

Song Boming suddenly pointed out, "Have you thought of other ways?"

Xiao Tianqi looked at Song Boming with a move in his heart, and quickly asked, "What's the method? Old Song, don't be circumspect, just say it."

Song Boming smiled coldly and said, "It's very simple. Since their products are so effective, you might as well find a way to get their formula directly."

"At that time, with your grandpa's methods, you only need to modify the formula slightly, and then make a product. As long as the effect can be similar to theirs, I want to use your family's contacts and channels. Will not lose to them?"

Xiao Tianqi's eyes lit up when he heard this, but then he frowned again, "It might not be easy"

Song Boming sneered, and said, "What's not easy. With your family's ability, are you afraid that you can't get the formula by sending a few masters? I heard that the general manager of Xianzi is in Kyoto. She, shouldn't it be enough to ask the formula directly from her mouth?"

"As long as you don't let her know that it was someone you sent, and then change the formula afterwards, who can know that you did this? Even if the other party has doubts, she can't show evidence, and she can help you. what?"

Xiao Tianqi’s proposal to Song Boming, or instigation, was obviously intentional.

Upon seeing this, Song Boming suddenly sneered in his heart, and continued to encourage him: "What's more, you should also know that once your family has mastered this formula, you can use your family's channels, not to mention opening up the international market, only the domestic market. The land is enough for your family to support."

At this time, the young man who spoke before couldn't help but said: "Lao Song's words are indeed now our country's economic level and consumption capacity are increasing year by year, and the annual beauty and cosmetics market capacity of the country is probably in the hundreds of billions."

"If your family has the formula of Xianzi Yangyan Pills, based on your family's contacts and channels, and the brand awareness that Qiancaotang has built over the years, not to mention the 100 billion share a year, at least 50 or 60 billion should be no problem."

"At least fifty to sixty billion a year, although your Xiao family has been in business for many years, but adding one piece to all the family assets is probably that number?" (to be continued)