Digital Kingdom

The transaction volume in June was 110 million, the transaction volume in July was 130 million, and the transaction volume in August was 170 million.

Since entering the hot summer, Jinlongdai has developed like a storm.Not only did it shock the Far East online lending market, even King Long was caught off guard.

According to the latest venture capital quotes, Golden Dragon Loan's market valuation has reached 500 million, and the development speed is jaw-dropping.

But in the entire online loan market, it is not particularly eye-catching.

With the new rich second loan jewels that have been online for less than a year before, Golden Dragon barely managed to "development is not bad."

However, inside the company, everyone is excited, and the leadership is ready to celebrate the celebration, on the one hand to boost morale, on the other hand to promote the company and send a signal to the market.

Although Golden Dragon's take-off is largely due to the entire team, especially Zhao Ziming's keen vision, the impact of the external environment cannot be ignored.

Yu'e Bao was born, just like the spring thunder of the industry, everything awakened instantly.

The online loan market is like a bird of prey under the wind, riding on the wind, with a swift and fierce offensive, opening the era of Internet finance.

Jack Ma launched the currency fund Yu'ebao through the Internet platform. Relying on a large number of users, it attracted tens of millions of financial planners, and online financial management immediately became popular.

The yield of Yu'ebao is 5%-6%, while the online loan platform is much higher, basically no less than 8, 9%, generally more than 10%, and even some platforms dare to shout 50%, naturally, it attracts attention The degree increased sharply.

During this period, the number of domestic online lending platforms soared from 240 to about 400.

According to Zhao Ziming’s estimation, the transaction volume of the entire industry’s online platform this year can reach about 100 billion, and the offline transaction volume is also 70 or 80 billion. It is estimated that by the end of this year, the monthly transaction volume will also exceed 11 billion. Effective investors There are almost 90 to 130,000 people.

Compared with the situation last year, it is not a problem for the entire industry to achieve a growth rate of about eight times.

Zhao Ziming was aware of market changes and adjusted Jinlong's return rate in time. Although he could not grab the highest point, 10 or more was still acceptable.

As a result, platform expenditures have increased significantly and capital pressure has been excessive. However, relying on the ultra-high yield rate, it has aroused great enthusiasm from ordinary investment users. Coupled with the marketing methods of Xiaoxun, Golden Dragon Loan has tightly occupied in this round of market development. It has become a rookie in the national online lending market, and the supply of platform wealth management products was once in short supply.

The big bid proposed by Qian Xueqian also coincided with the timing. Golden Dragon Loan successively launched a number of tens of millions of wealth management products, which completely made a splash in the industry.

Although it goes against the original intention of online lending, in the era of staking and enclosing the land, everything can be done in a hurry. Besides the big and small bids, who is the core must be verified after some verification.

The name of Jinlongdai began to appear in Baidu Baijia, p2p circle, Oriental Fortune and other self-media and industry media. According to the current development momentum, by the end of this year, Jinlong Network Technology Co., Ltd. will have a market value of more than 2 billion yuan.

Based on the current scale, Golden Dragon Loan is roughly in the third grade nationwide.

The number one is naturally Wenzhou Loan, whose transaction volume has exceeded 500 million for five consecutive months, and the annual transaction volume may exceed 7 billion;

The second level is represented by Shengrong Online and Lufax, with a monthly turnover of 200 million to 300 million;

The third-tier platform has a monthly turnover of 100-200 million, and Golden Dragon Loan can barely get online.

Li Youming can't understand the online loan market at all. Although a few days ago, he met with Zhao Ziming for dinner and talked about investment, but because the valuation gap between the two parties was too large, it didn't stop.

Jinlongdai was established in May 2011. The website went live in the same month. Zhao Ziming took over in 2013. Up to now, the transaction volume of the entire platform has reached 500 million yuan.

This year's transaction volume was 450 million yuan, an increase of 800% year-on-year. The number of transactions was 12,789, with an average single transaction volume of 39,096 yuan. A total of nearly 65 million yuan was made for financial planners, and the average bid rate was 13.07%.

With such results, it is not a problem to estimate over 500 million. Li Youming was only willing to give a valuation of 200 to 300 million. The gap between the two parties was too large, so there was no further discussion.

Who knew that in a blink of an eye, the VC valuation of 500 million yuan was also rejected by Zhao Ziming, and Li Youming was even less confident to intervene.

He is still just the prince of the Li family, investing 100 million yuan and occupying 20% ​​of the shares is not what he wants.Of course, this billion is not something he can do alone.

No matter how much Zhao Ziming disagrees, Li Youming has no confidence to pass the family review. Once it fails again and loses the status of the family heir, the gain will not be worth the loss.

Zhao Ziming didn't care about Li Youming's retreat. He had seen early on that Li Youming was more than sufficient and lacked in innovation, and it was unrealistic for him to put all his hopes on Zhao Ziming.

And for Zhao Ziming, he is not an ideal investor either. He can only bring money at this stage, not what Jinlong or Zhao Ziming needs.

The company's transaction volume is over 100 million, which is only superficial data. If the loan default rate is only one or two thousandths in the last three months, it is not impossible for Zhao Ziming to ask for one billion.

Of course, in order to conceal the advertising and promotion manipulated by the small news, Golden Dragon spends more than 1 million additional monthly advertising expenses, reaching 2 million a month, all relying on Zhao Ziming's unilateral investment, and the company maintains a certain amount of debt.

If it weren't for the ultra-high technical level of Xiaoxun, and venture capital, it could not be maintained.

Today's online loan companies are not profitable. They are all about burning money to promote. The mainstream is to make reports and pull investment.

At present, the biggest cost of King Long is manpower and advertising. Although King Long’s staff is not huge, the salary level of the leadership team is definitely the first in the entire online loan company.

In the past few months, under the leadership of Zhao Ziming, the company has recruited a large number of technical staff, and other departments only filled the necessary gaps and deliberately controlled the scale of offline extension staff.

Such a strategy is entirely based on the actual situation of the company. If there is no small newsletter, a large number of administrative staff are indispensable, and rely on them to attract investment and find quality projects.

Although online and offline integration has become an important trend.But when it comes to their respective companies, they still need to find out their own advantages. Now in the domestic online lending market, the two richest loans and wealthy loans are two development directions.

Fuerdai itself is an offline small loan company with abundant resources. Taking advantage of the big wind, it gradually develops its business online, directly evolving the traditional debt transfer model into an online peer-to-peer financing model, and it spends nearly 10 million dollars every month. For three months in a row, the advertising expenses of the company have become the top 3 of domestic online loan companies in the home of online loans and the Woodpecker Forum, and the limelight is no different.

Youqiandai was launched in 2007. It is a veteran p2p company. It has received B round of angel investment. The current valuation exceeds 4 billion. While conducting online promotion, it also builds offline channels to develop offline borrowers and investors. , Opening branches in more than 30 cities across the country, the strength is naturally self-evident.

The online lending market is so hot that it has even urged another industry to buy and sell online lending platform templates, ranging from a few hundred yuan to hundreds of thousands.

Zhao Ziming accidentally remembered the romance with Wu Mei. On a whim, he saw her Taobao shop and the business was pretty good, so he ordered the newsletter to make a corresponding template and send it to her without contacting her again, which is considered to have ended a relationship.

Through searching, Zhao Ziming knew that because major domestic banks began to shrink loans this year, many companies could not borrow money from banks and put their ideas on p2p. Even some speculators engaged in loan sharks saw business opportunities from above.

They spent more than 100,000 yuan to purchase related online lending system templates, rent an office and simply decorate them and start to pay for it.The high interest rate of about 4% per month attracts investors who pursue high interest rates to repay bank loans, private usury or invest in self-operated projects through online financing.

Although self-financing high interest rates are illegal and will not last long, they are profitable and with impure goals. Such platforms are emerging in endlessly.

Zhao Ziming judged that as soon as September is over, there will be a run crisis on November, because in order to raise money, these platforms have launched monthly and two-month bids and are not prepared for cash withdrawals.

Once the funds withdrawn have accumulated to more than several million, the platform will not be able to deal with it. Occasionally mistakes will cause psychological panic among investors who are pursuing high interest rates. They will concentrate their withdrawals, which in turn will further catalyze the consequences.

Although these speculators will have an extremely bad impact on the online loan market, they also bring traffic.It can be said that the online loan market is at the right time.