Digital Kingdom

"Mr. Zhao, there are two mainstream ways of playing consumer finance, namely cash loan and consumer installment. The two models have their own advantages and disadvantages, and they gradually cross-integrate, forming more new ways of playing and new opportunities."

Shen Yiyi is full of aura, classic black and white professional wear, with her hair curled up, giving people a sense of capable atmosphere. The grained wheat is pinned to the white neckline, which contrasts with the delicate skin.

"Since the reorganization of our Golden Dragon Company, we have focused on small loans. Products can be divided into three categories according to attributes such as pricing, amount, and maturity. This is also the mainstream classification in the industry.

If the amount exceeds 10,000 yuan and the period exceeds 12 months, the amount is 5,000-10,000 yuan, the period is 6-12 months, the amount is less than 5,000 yuan, and the average period is less than 6 months."

Although Zhao Ziming had read the planning book a long time ago and knew the content very well, in order to show respect, he listened very carefully. The participants included Vice President Wang Tianbao, Business Manager Li Yu, and Secretary Zhao Jing.

"Because the first two types of products require a long verification period in the initial stage, our platform did not pay too much attention to this. The vast majority of cash loans are concentrated in the third range, with a loan amount of 3-5 thousand and a term of 4-6 months. Our advantage in this range is outstanding. According to inaccurate estimates, the market share reaches about 30%.

For the "paydayloan" product with an amount of about 1,000 yuan and a deadline of less than one month, we have launched it two months ago. The current development trend is very good. 40% of the company's current profit is contributed by it. It can be said that it is Our leading products"

Shen Yiyi said with a confident smile,

She has reason to be proud. After all, the "paydayloan" product was designed and launched under her leadership. Li Yu had to accept this. Just as the business manager, she received a big gift package.

"But we cannot ignore the first two types of products. Because of the 3000-5000 petty cash loan, the barriers to entry are low, and the market competition is fierce, our advantage is not obvious. Many companies use this as an entry point, even if the risk control is poor. Relying on high interest rates and large promotion, profits can be achieved basically in one year.

Compared with other types of products, the first two types of products have long maturities, large amounts, and low interest rates. Compared with other types of products, they face a sharp increase in the risk of online fraud, and there are few accidents leading to collapse, but we have outstanding advantages in this regard."

Shen Yiyi said with a smile,

Several people present smiled knowingly. As leaders' confidantes and company executives, Wang Tianbao and the others naturally have an understanding of Jinlong's risk control technology. Even if they don't know the operating principle, they have a deep understanding of the risk control effect.

"Because the requirements for platform risk control capabilities are high, and the product cycle is too long, capital flows are under great pressure, and the risk of running is too high. Small companies can't play well. The pressure of market competition is relatively small and orderly. Many.

Even if there is a platform that focuses on such products, in the early stages of development, it will not pay attention to the growth rate. It will mainly accumulate data and models. Generally, it will take one to two complete cycles before we begin to focus on quantity, but our first-mover advantage will increase. The more obvious it is, they will be given the opportunity to overtake the corner.

However, we should also pay attention to one point. Once some major financial companies are involved in consumer finance, they will choose such products in the early stage of launching credit products, because potential users of the products are close to the people with cards, and the bank’s credit data is connected. We have a better grasp of control, and we can appropriately adjust product elements such as deadlines and amounts as the business develops. Of course, we will not be afraid. Manager Li will introduce in detail later on our upcoming credit products."

Shen Yiyi smiled at Li Yu, who nodded.

After briefly summarizing the company's existing business, Vice President Shen began to elaborate on the focus of the meeting.

"In general, the consumer finance industry as a whole has entered a new stage of development, and there is huge room for future increments. For the company's platform, what is the key to improving competitiveness? Is it to deepen the existing business and obtain more investment lenders? Expand horizontally to cover more products and demand?

According to my statistics, in order to improve customer acquisition efficiency and expand service coverage, many platforms that entered the market early have begun to try to expand more products on the basis of a certain product model, and the cross integration of cash loans and consumer installments Start to appear.

Zhao Ziming is a little bit uncertain about whether to restructure or not. As a professional online loan company, it is enough to guarantee loans and engage in consumer installment, which is somewhat inconsistent.

However, his judgment is consistent with Shen Yiyi, he himself tends to support it, and only engages in cash loans. How big can the business be?The company's market value is tens of billions. The consumer installment market is huge, and a blue ocean has not yet attracted the attention of giants. Bank credit card installment consumption is subject to great restrictions. It can be said that the time to enter the industry is just right.

It’s just that Zhao Ziming is afraid that he will be affected by his emotional likes and dislikes and make irrational decisions.

Wang Tianbao clearly expressed his opposition in private. In accordance with the current development trend of the company, he will proceed step by step and proceed steadily. It will not be long before the listing can be expected. Why take the risk and do some thankless things.

"This kind of integration includes both the expansion of cash loans to consumption instalments and the transformation of consumption instalments to cash loans. As for that, the motivation is stronger. Depending on their respective pressures, they can break through the bottlenecks that the original business may face.

On the one hand, the current online loan market is fiercely competitive, and it is difficult to deepen vertical penetration among high-quality lenders. To acquire more customers, you will face the problems of long investment cycles and fierce competition. The business development ceiling is relatively visible.

On the other hand, the consumption staging field is in a trend of rapid growth, with huge incremental demand and low entry barriers, which can drive the overall sustainable development of the platform.Therefore, there is greater market temptation and the need to break through the bottleneck"

At this moment, Zhao Jing feels a little sleepy. She doesn’t understand and is not interested. Although Manager Shen can understand what she said, when it is integrated into her mind, it becomes a mess. She can only work hard to do the meeting. Record, and add water to everyone by the way.

Thinking of the hard work of the past few days, the little secretary is not only a little proud, but also spends a lot of effort and constantly ingratiates himself, and finally invited the boss to agree to go to the house on weekends.

Zhao Ziming is also considering that at this stage, although there is fierce competition for online loan companies, there is no time for the bayonet to become popular. There is still a lot of space in this field. The existing land will be cultivated to increase business coverage. Some companies do not have too much motivation to invest in consumption installments, which can be said to be the key to advance layout.

Even if there are a few platforms that carry out scenario staging, the main purpose is to provide users with more value-added services and strengthen user connections. It is just that it is not easy for Golden Dragon to take this step. Huge cost pressure will follow. The B round of financing will begin soon.