Digital Kingdom

On May 5, Brilliant Games held a press conference, and Tang Fuqing, the vice president and manager of the operation department, announced major positive news.

As a company integrating game R&D, operation and distribution business, Brilliant Game Company has a product line involved in PC games, web games (weibo) and mobile games.

Since its launch, the "Jianghu" game has continued to be popular in the domestic market thanks to its excellent quality. The number of registered players is about to exceed 10 million, and the daily active population is 3.8 million, attracting many foreign game companies to come to our company for contact and negotiation.

Through the efforts of all the company’s colleagues, the company has reached cooperation agreements with game companies in 12 countries and regions including Japan and South Korea to promote and distribute in overseas markets, with a total turnover of more than 100 million yuan.

As soon as the news came out, public opinion fell into a weird calm. The players didn’t care much about it and didn’t understand the meaning of this move. Maybe they were a little excited. The domestic games finally got their hands on it. have a discussion.

After all, I have seen a lot of bragging and shamelessness from major companies. Although Brilliant has a good reputation, everyone is not fanatical before seeing the actual results.

On the contrary, some of the previous attacks on Brilliant Games suddenly disappeared. The big V Liu Guochao also deleted the previous criticism. The video of Gu Jianye from the Department of Basic Education of the Ministry of Education was also harmonized, and the link was no longer found.

At the same time, the major game companies collectively lost their voices and were shocked beyond words, and no one was willing to speak at this time and was uncomfortable.

There was occasional discussion on the Yu-Gi-Oh forum, but it was soon lost.

In short, those who are knowledgeable do not want to say, praise their peers and cannot do it, those who do not know what to say, and express meaningless emotions.

In the first quarter of 2014, the total export volume of national client games was less than 200 million yuan. Compared with this, Brilliant Games has been close to 70%. Although the amount looks small, the ratio is not small.

If you only look at the export value of 100 million yuan, there is no bright spot, not to mention that compared with well-known companies, ordinary import and export trading companies are far behind.

However, it is very unusual when added to the cultural export industry.

We must know that building a culturally powerful country has always been a national policy. Governments at all levels, from the central to the local level, attach great importance to it beyond imagination. The annual report must be mentioned and various supporting policies are layered.

However, it is difficult for the cultural industry to make bright spots. Domestic cultural construction is better. After all, thanks to the huge economic prosperity, the relative improvement of living standards, and the greater increase in spiritual demand, the growing popularity of the film and television market is a clear proof.

However, the cultural export industry has always been weak, especially the film and TV drama market, which is the most important one. Sometimes, for publicity needs, they spend their own money to register companies abroad, import domestic cultural products, and cover them with a shame. , Coax yourself.

The export road of the game industry is even more horrible. Last year, the total amount of client games was only 800 million US dollars, ranking bottom among the export industries.

Not much growth is expected this year.

The export of "Jianghu" games, worth 100 million yuan, opened a small door and revealed a little light. You must know that cultural export is a key national policy supported by the country. Any bright spot will attract huge attention, especially It is "Jiang Hu" that can withstand censorship and there is no illegal phenomenon.

"Jiang Hu" has 10 million registered players in China, and for the country, it is not as good as the 100,000 players abroad. The two have different meanings.

No matter how popular it is in the country, it is nothing more than dipping into the light of the country. Don't think about how strong and superior you are. Without rapid economic development, you will have no market if you want to play.

However, cultural exports are not ordinary. As a sharp weapon for the export of values, they have always been the top priority in the trade competition of various countries. The impact on foreign people is difficult to achieve by hard means. It can be said that the market value of the brilliant game of 5 billion is not worth the export value. Billion impact.

Speaking of the tens of billions of market value of Da Yi Group, the annual game export value does not exceed 30 million, and everyone knows whether there is any moisture in it.

So, Brilliant Games is a foreign cooperation project, and companies with a little bit of political mind understand the meaning, especially the export of individual products, which has greater influence and has more important value in cultural exports.

As China’s excellent traditional culture, martial arts culture has long since gotten rid of the situation of screaming and killing. In recent years, it has been included in the extracurricular readings of primary and secondary schools.

As a representative of excellent martial arts culture, "Jiang Hu" is of high quality and does not involve any pornographic or violent factors. It is very appropriate to be reported as a political achievement.

On May 7, the Internet Information Office of Far East City, together with the Municipal Bureau of Culture, Radio and Television, the Municipal Press and Publication Bureau, and the Municipal Cultural Enforcement Corps jointly held a special rectification work deployment meeting for online game information content.

Heads of 12 major game companies from Far East Territory Game Company, Brilliant Games, Giant Network, and Ninth City participated in the meeting and signed the "Online Game Industry Self-discipline Convention."

Brilliant Games made a speech as an outstanding enterprise representative. Tang Fuqing, vice president of the company, emphasized at the meeting that he consciously abides by the laws and regulations of the government authorities on the management of the online game industry, fulfills the main responsibility of the enterprise, and resolutely resists conflicts with the excellent cultural traditions and ethics of the Chinese nation. Contrary to the game content, actively accept social supervision, promptly respond to netizens' complaints and suggestions, and promote industry self-discipline.Persist in creating works that have a positive impact on the physical fitness of young people, strike a balance between commercial interests and social responsibilities, and shoulder their own responsibilities.

Niu Yaguang, the representative of Dayi Games, remained silent throughout the whole process and turned down the invitation to speak on stage. Other game companies knew about the contradiction between the two companies. Some looked on coldly, some gloated, and some were pleasing to Tang Fuqing.

Seeing Tang Fuqing vigorously on stage, pointing the country, Niu Yaguang had no expression on her face, and she didn't know what she was thinking.

At the end of the game, when I was interviewed by a reporter, "How do I view the friction between a brilliant game and Da Yi"

Niu Yaguang broke out suddenly and roughly pushed the reporter away and drove away.

Soon, all kinds of titles about Dayi games were hung up on major portals, and a large wave of insider emerged. For the first time, the contradiction between Dayi and brilliant games was exposed to the public.

When Fang Ruyi's team changed jobs, Niu Yaguang smiled and said,

"Brilliant Games is a company with great potential, but there is still a long way to go from greatness. There is no contradiction between Brilliant and Dayi. As the leader of the game industry, Dayi will only welcome more excellent companies to join. Coming in, as far as Fang Ruyi’s team is concerned, it’s just that people go to higher places and water flows to lower places. Choosing Dayi means trusting Dayi...",

Look at it now, it's just a joke, the two families have already torn apart.