Digital Kingdom

On May 23, the update of the "Jianghu" version ended. In just ten hours, it seemed that after half a year, the game started to reignite the enthusiasm of players. The peak number of online users reached 8 million in an instant, and then slowly Slowly fall back.

After going online, after a simple comparison, players found that the game screen is more exquisite, almost like a live-action animation, and added the fun chat function that everyone has always criticized.

After some tests, the fun chat is simple and easy to use, without any lag or delay, and immediately aroused unanimous praise.

According to the introduction of Brilliant Company, players can use Fun Chat at any time in Jianghu without downloading any software, or download the full version (including client version and mobile version) from the company's official website to activate and enjoy more functions.

As an ambitious work, FunChat has undertaken most of Zhao Ziming's expectations. It is naturally pursued for perfection in terms of functionality. It has conducted multiple white box and black box tests. Taking into account the limitations of mobile phone memory, Zhao Ziming specially optimized and upgraded the FunChat software. , Delete the redundant data, and finally reach the exquisite 50m, which is simply admirable.

As an instant messaging software, FunChat has all the functions needed for IM, such as video chat, multi-person voice conference, multi-person chat, file transfer, text chat, etc.It can realize real-time audio, video communication, one-to-one communication, one-to-many communication, and many-to-many communication between people.

Zhao Ziming has been preparing for this day for too long. Fortunately, the performance of Funchat is acceptable, with more than 1 million downloads in 24 hours, making a good start.

This is not only due to the super stickiness of "Jiang Hu", but also inseparable from the fool operation of fun chat.

"Jianghu" has more than 10 million registered players, reaching nearly 5 million daily active users. On average, one of the three registered users is often online, indicating that "Jianghu" is extremely attractive.

Fun Chat strives to be simple and easy to use. Zhao Ziming's positioning is that rural women who have never played with mobile phones can quickly get started in a few minutes.

In the process of using fun chat, the "chat emoji stickers" designed by Brilliant Company inadvertently poke the game players' laughter inexplicably.

More than 50 kinds of emoticons make players enjoy themselves, even when they are not playing games, they can also be used as a fun mood conveying tool.

Among them, the official design of the distinctive "Jianghu" npc emoticon pack has been well received.Li Jing, Fang Susu, Zhai Rang, Zhai Jiao (Zhai Wuxiao), Li Mi and others in "Datang Double Dragon" were all used by game companies.

Brilliant Company did not expect that an inadvertent design would become a special hot spot. In response to the voice of some players, it deliberately launched an emergency plan, contacted the top 50 players of the "Jianghu" game, obtained his portrait authorization, and launched the corresponding emoji package.

The production of player portraits in "Jianghu" is not the same, it can be automatically generated based on existing photos, or fine-tuned on the existing basis.

Because there is no precedent to refer to, for the game portrait royalties of the top 50 masters, Brilliant offers two choices, cash or dividends.

According to the influence of "Jianghu", the portrait authorization fee ranges from 30,000 to 300,000. If you choose to share the dividend, the income will be floating based on the number of downloads in the future.

When most players encounter this situation for the first time, they naturally take money directly, and can earn a fortune. Who knows what will happen in the future.

Of course, many local tyrants refused the invitation of the brilliant game, not bad money.

Among them, the local tyrants, the masters among the local tyrants, and the third-ranked Shaodongjia, are the most prominent. Shaodongjia is revealed to be a shareholder of a 5 billion internet technology company.

Since the beginning of the server, nearly five million have been spent in the game, and they have often purchased huge amounts of game currency, and they have even been joked that they maintain the exchange rate between the game currency and the RMB with one person.

Shaodongjia was not interested in a little portrait fee. In order to expand his popularity, he did not reach an agreement with the brilliant company and refused to make the emoji package.

It is indeed brilliant and regrettable. As a famous local tyrant, Shaodongjia, with an expression that is not bad for money, will definitely be a popular game.

The top player, Ning Zhong, also refused the relevant compensation and authorized the game company to use his portrait emoji free of charge. The only requirement is that she needs to get her consent before going online.

However, the top 50 masters, except for these few local tyrants, are ordinary people. There are students, white-collar workers and network administrators. When encountering this kind of pie from the sky, it is natural to take money.

The emoji production incident has set off a wave of enthusiasm among players. At the level of "Jianghu"'s top 50 masters, they usually sell some game currency, equipment and the like. The income is already very high, and they have made a fortune.

After some network fermentation and a little spread, "Jiang Hu" has another hot spot for gold mining.

When Zhao Ziming saw the initial success of FunTalk, he was relieved. FunChat was launched, and he finally took the first step toward his full ecological operation.

However, in the domestic social field, in addition to the two dominant overlords, other Weibo, Momo and the like are also strong. The volume of the fun chat at the moment seems insignificant, except that Zhao Ziming regards it as one thing, even within the brilliant company. I don't think there is much use for fun chat.

It just solves a little demand of players and makes communication in the game more convenient.

The same type of software, YY Voice, which was born from the application needs of game users in 2008, has nearly one billion registered users, but it has only developed through transformation. Games, membership services, advertising, application distribution, e-commerce, Music interaction and O2O service distribution are all in progress.

Looking at the current global Internet industry, if a company has hundreds of millions of users, it is often regarded as an industry leader.If it breaks 1 billion, it will become a "phenomenal" enterprise.Such as Google, Apple, Facebook, Baidu, Alibaba, Tencent, etc., with influence all over the global market.

Although the fun chat is refreshing, it didn't attract any attention. There is still a long way to go in the future.

At the moment, for fun chat, the first thing to consider is to survive. If you don't pay attention, you don't need other social giants to encircle and suppress, fun chat is not big.

How to effectively convert "Jianghu" players is the most important thing. Brilliant Company does not pay attention to registration data. Daily and monthly active users are the monitoring standards.

Regarding the registration of "Jianghu", strict control is adopted. The conventional method is mobile phone number or ID number, while monitoring daily activity data. Once a dead number is found, there will be further restrictions.

If the "Jianghu" players can be successfully converted into fun chat users, the daily activity data of 5 million can be considered to have a firm foothold.

The most important thing at the moment is to be down-to-earth and not to be far-sighted. Otherwise, if you imagine your opponent's size in units of 100 million, you will be desperate and lose your courage to compete.