Digital Kingdom

On the second day of July, the third update of the "Jiang Hu" game was completed, which brought a lot of changes.

1) The new technology-based micro terminal is online, and the client is greatly slimmed down from 108g to 28g, and the download speed is faster.

2) The emoji system is online simultaneously, emotional expression is more smooth, immersion is greatly increased, and the rivers and lakes experience is more vivid!

3) The weather cycle system and the new sun-moon cycle global illumination are online, bringing a new experience of changing the day and night of rain or shine.

4) Developed the second-generation clothing system, so that real-time rendering of clothing can reach the expressiveness of CG!

In addition to the above changes, "Jianghu" also launched a fantasy snapshot system to record the beautiful scenery of the rivers and lakes, and added martial arts conferences, secret explorations, cooking systems, and field exploration.

Brilliant Game broke the first seamless big map, the module is built to restore the prosperous years, 1:1 to restore the eternal capital of Chang'an.

The content of this update detonated the enthusiasm of players in one fell swoop. As "Jiang Hu" gradually monopolized the market, relying on the game to form a relatively complete ecosystem, culture, competition, making friends, live broadcast, power leveling.

Prosperity must be accompanied by barbaric growth. Brilliant Company does not intervene too much inside the game. It never plunders or even deliberately blurs its own regulatory attributes for the huge industrial chain born in the game.

It seems that Brilliant Company has launched a social platform to allow players to play freely and experience another life in "Jiang Hu". Apart from game updates, few official announcements are seen. Except as a last resort, the entire game has its own set of rules running. , Although chaotic, but not out of control.

The largest industrial chain in "Jianghu" is equipment trading. The official trading platform of Brilliant Company has a daily turnover of more than 10 million. A large part of the black market transactions are not regulated because Brilliant Company charges both sides, RMB to buy game currency, games Currency exchange for renminbi has to go through the platform, and the brilliant double charge has been extremely criticized.

This kind of black-hearted system has caused dissatisfaction among many players, and black market transactions have emerged. Of course, due to official crackdowns and mistrust, they have done little.

Even the non-payment of "Jianghu" has affected the revenue data of the entire game industry to some extent. It can be said that "Jianghu" has contributed to the income of a game category by itself.

There has never been a game in China that can create history at every step like "Jianghu". It is even said that its influence has radiated from the game circle to other industries. Some pheasant universities have even opened "Jianghu" related Elective courses to attract the attention of college students.

According to inaccurate data estimates, based on the standard of'players exchange game currency for renminbi once a month', the number of people rushing for gold in "Jianghu" approximately exceeds 250,000.

According to the proposal made by the company's operations department, if the recharge system is released, the revenue of one billion in the first month will not be a problem, and it will not have any impact on the balance of the game.

Zhao Ziming is not commenting on this. Although Tang Fuqing has been promoted, the nature of this pursuit of profit has penetrated into the bones of operations, and there will be no fundamental changes due to leadership changes.

The reason given by the operation department is also very moving. Take clothing as an example. If the company takes back the clothing system, it will not have much impact on mainstream players, or even without taking it back. It will directly sell colorful and luxurious clothing, except for a small rub in the game. The tailor will be unemployed, and there will not be much change, but the company will benefit greatly.

Zhao Ziming did not express his position and let Tang Fuqing handle it himself. The operation department had not had time to be happy, and the proposal had been rejected.

Although many people are puzzled, how can Old Tang change so quickly, even some people have speculated that the proposal for this operation was operated behind his back. This is a surprise.

In fact, the reason is very simple. The butt decides the head. Before Tang Fuqing was in charge of operations. In order to make achievements, this proposal is not surprising. Now Tang Fuqing is equivalent to half of the CEO. He is responsible for the entire company and must have a big picture. Since Zhao I don't want to, no matter how many reasons the operation department gives, there is no need to consider it.

Although it cannot be said that "Jianghu" has swept all walks of life, it has already begun to invade all aspects of life for the young community.

Even in order to further promote the "Jiang Hu" game, Brilliant Company has already started large IP operations.

The "Jianghu" big movie of the same name has already begun its project. The "Jianghu" fan fiction essay competition has been heavily funded. Well-known lyricists are invited to create the theme song of the same name for "Jianghu", and the animation and animation of "Jianghu" have begun preparations.

Bai Yuhong, the operation director of Brilliant Company, proposed a three-dimensional operation of "Jianghu" and made great progress.

With the decline of the game production department, the status of game operations within the company is declining. Because of the high quality of "Jianghu", many people firmly believe that even without any promotion, the game’s reputation can achieve good results. , Even the voice of canceling the operation department was shouted.

Bai Yuhong took office at the time of internal and external troubles. He changed his predecessor’s promotion policy and operated "Jiang Hu" as a whole. You must know that "Jiang Hu" involves many characters and the plot is complicated. "Datang Shuanglong" Only takes up a small part of the plot,

It is not an easy task to build it into an influential brand. Bai Yuhong started from a small age, did not spend much, and had obvious effects. Even Zhao Ziming praised the "drama and movie linkage" plan that he fully operated.

He really didn't expect that Bai Yuhong is still a good player in operations. In the past, he was in the customer service department and was quite satisfactory. Zhao Ziming had a general impression of him. Who knew that changing a position would change so much.

Bai Yuhong fully mobilized the enthusiasm of players and transformed the past company-led promotion into player-based promotion, which greatly enhanced user stickiness.

Although the quality of the various peripherals that players participate in has some reservations, the enthusiasm contained in it is something that professionals don't have. With the strong support of the brilliant company, various projects are in full swing.

Most players do not aim for profit, and naturally achieve good results.

The Jianghu stage play "Eagle Strikes the Sky" with player Zhao Dawang as the protagonist will be on a national tour soon.

There were students who directed and acted on the show, Bai Yuhong invested heavily, and supported by multiple sources, "Eagle Strikes the Sky" finally came out after months of hardship. The first day of performance, word-of-mouth burst, not only caused a sensation among the players, but also on the Internet. Also got a lot of spread.

Although Zhao Ziming didn't make time to participate in the premiere, he has always been concerned about it, and indirectly used his influence to make a promotion.

Popularity is naturally profitable, and a large influx of hot money stimulates the entire game industry to become more prosperous.